E. J. Ourso College of Business Administration

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Information Technology Initiatives
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Sobering Factoids

• Louisianas average wage is 20 below the
  national average
• Louisianas per capita income as a of national
  per capita income has declined
• Louisiana ranks 49th nationally in of the
  population above the poverty level
• Louisiana ranks 45th nationally in of the
  population employed

SourceLouisiana Development Council, Action Plan
2001, Appendix G, 2001
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Challenges to Economic Growth

• Louisiana ranks 33rd in high tech businesses
• Louisiana ranks 36th in IT employment
• Louisiana ranks 42nd in IT wages
• Louisiana ranks 42nd in tech-intensive business
  formations
• No Louisiana SMSA ranked among top 30 in
  employment growth in highly innovative jobs

Louisianas economy is still largely based on
natural resources, geographic location, and cheap
labor
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Vision 2020 Goals
an economy driven by a diverse and thriving set
of technology-intensive industries that utilize
Louisianas colleges and universities as

• a source of well-educated graduates as
  employees,
• a source of expertise for problem-solving, and
• a source of technology for commercialization.

SourceLouisiana Development Council, Louisiana
Vision 2020, 1999
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Education Theme

• Provide the current generation of Louisiana
  students with the skills required to succeed in
  an increasingly information-rich and
  information-driven business environment

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Ourso Success Stories

• College produces nearly 26 of all undergraduate
  diplomas although accounts for only 15 of
  University enrollments
• ISDS baccalaureate degrees awarded up 535 since
  1995
• Over 200 different companies hired Ourso
  graduates in 2000-2001
• Placement in top tier high-tech/IT companies
  nationwide at very competitive salaries

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SAP University Alliance

• R/3 integration throughout both undergraduate and
  graduate curricula
• Numerous clinical projects and theses spawned
• Impetus to expand partnerships (IBM, EDS, i2
  Technologies, Deliotte, Accenture,etc)

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Impediments

• College enrollments up 104 since 1995, but
• ISDS enrollments up 390!
• College SCH production per tenure-track faculty
  up 79 since 1995, but
• ISDS SCH production up 180!
• College is below faculty staffing accreditation
  guidelines

College has insufficient faculty, infrastructure,
and operating resources to meet student demand,
particularly for IT education
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Securities Trading Laboratory

• Hands on experience
• Advanced courses not previously possible
• Real-time research opportunities
• Executive education in investments, portfolio
  analysis, and risk management
• Facilitate private partnerships

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Research Theme

• Enhance faculty, graduate programs, and
  infrastructure to facilitate high quality
  research and knowledge production.

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Ourso Success Stories

• Overall, Ourso research productivity is ranked
  among the top 30 public business schools1
• Finance, Marketing, and ISDS departments
  consistently rank high in terms of doctoral
  alumni productivity
• Continued success in placement of doctoral
  program graduates
• Increasing external grants and contracts funding

1 Trieschmann, J. S., Dennis, A. R., Northcraft,
G. B., and Niemi, A. W. (in press) "Serving
Multiple Constituencies in the Business School
MBA Program versus Research Performance," Academy
of Management Journal.
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Louisiana Traffic Data Project

• Traffic accidents in Louisiana
• cause about 1,000 fatalities and over 45,000
  injuries annually
• incur costs of over 7.5 billion each year
• require about 280,000 police investigative hours
• result in millions of wasted dollars from
  inefficient data collection

• Support DOT decision makers via timely and
  accurate data collection problem identification
  and analysis and recommendations.

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Impediments

• Insufficient funding for doctoral programs
• Since 1995, GA budget per TT faculty FTE has
  declined 30
• GA budget per TT faculty FTE ranks 2nd lowest
  of major academic units
• Inadequate infrastructure
• PhD office space and computational resources

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Entrepreneurship Theme

• Provide an environment conducive to innovation
  and commercialization of technology, the
  formation and growth of businesses, and the
  creation of jobs.

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Ourso Success Stories

• Award-winning LBTC
• Nationally ranked (39th) Entrepreneurship
  Education program

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Louisiana Business Technology Center
Small Business Incubator Small Business
Development Center Louisiana Technology
Transfer Office


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Small Business Incubator

• 21 current tenants
• 94 jobs created in Baton Rouge
• 82 companies graduated
• 80 success rate
• 2,234 jobs created

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Small Business Development Center

• Assisted over 175 business startups
• Created over 1,525 jobs
• Developed over 800 business plans
• Advised over 2,500 entrepreneurs
• Facilitated over 20 million in loans/equity
  investments

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Louisiana TechnologyTransfer Office

• 101 new products developed
• 1,250 jobs created
• 3,400 clients served
• 380 companies received Small Business Innovative
  Research (SBIR) Support
• Each State invested dollar levers over 100
  economic multiplier

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Entrepreneurship Institute

• Entrepreneurial education
• Award winning Web-based education
• Family Business Forum
• International Franchise Forum

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Impediments

• LBTC infrastructure constraints
• Additional usable space
• High speed internet connectivity
• Wet lab capability
• Faculty for Entrepreneurship Institute

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Ourso College Grants and Contracts
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Securities Trading Laboratory
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The Management Information Systems major in ISDS
focuses on the analysis, design, and
implementation of computer-based systems to
support the operations and management functions
of an organization. The MIS curriculum allows
students the option to choose an area of
specialization in another business field such as
internal auditing, accounting, finance, and
management. 
Required Courses in Major
3100 Management of Information Resources (3)
Prereq ISDS 1100. Information as a resource
issues in information resource management
elements of information systems development and
maintenance of information systems controlling
information resources. 3105 Internet Development
Tools (3) Prereq ISDS 1100, CSC 1250 C or
better. Understanding of the Internet and its
structure for use in business technologies
employed to develop Internet applications
development of business applications for the
Internet. 3110 Database Processing for
Management (3) Prereq ISDS 3100. Structure and
function of managerial databases design options
and implementation of database management systems
in the firm lab oratory practice includes use of
a particular software systems. 3200 Advanced
Business Programming (3) Prereq ISDS 3105.
Computer programming methods for business systems
emphasizing contemporary programming environments
and applications development interfaces. 4120
Business Data Communications (3) Prereq ISDS
3100. Telecommunications in business, including
both voice and data communication, technical
details (hardware, software, protocols, network
configurations), network management, and security
issues. 4125 Analysis and Design of Management
Information Systems (3) Prereq ISDS 3100, 3200.
Design philosophies and techniques for the
creation of information systems for management
decision making conceptual design of actual
information systems.
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4020 Operations Research for Managerial Decisions
(3) Prereq ISDS 2001 or equivalent. Managerial
decision making, including decision analysis,
linear programming, project scheduling, and
waiting line models basic understanding and
evaluation of operations research techniques and
their application. 4110 Enterprise Systems (3)
Prereq ISDS 3110 or equivalent. Laboratory
practice includes use of a particular software
system. Business decision modeling constructing
a decision support system (DSS) DSS development
tools executive information systems expert
systems (ES) in business building ES process,
tools, and strategy integration of DSS and ES.
4111 Enterprise Systems (3) Prereq ISDS 3100.
Provides an overview of key enterprise systems
concepts from functional, technical and
implementation perspectives. The emphasis during
the first half of the course is placed on the
process-centered organization and how integrated
systems are designed to support cross-functional
business hands-on computer based exercises
involving a hypothetical global company. 4112
Data Warehousing (3) Prereq ISDS 3100. Building
Data Warehouses for a business. Topics include
top-down design bottom-up design data charts
multidimensional data data mining wed-enabled
data warehousing knowledge management. 4113
Project Management (3) Prereq ISDS 3100. Topics
on effectively managing projects including
setting goals and objectives work breakdown
structures project scheduling managing project
resources evaluation and review incentives and
qualitative analysis project accounting.
Extensive use of cases involving hands-on
computer analyses with state-of-the-art project
management software. 4114 Software Quality
Assurance (3) Prereq ISDS 3100. Explores the
modern practice of software quality management.
Topics include software development process
models, software quality metrics, basic quality
tools, software reliability models, customer
satisfaction measures, and the ISO 9000 quality
standard. 
4165 Operation of Service and Distribution
Systems (3) Prereq ISDS 3115. Application of
operations management concepts and techniques in
service and distribution organizations service
system design and control, including location,
layout, capacity expansion, staffing and
scheduling special attention to structure design
and operational control of distribution systems
and interfaces with other functional areas. 4167
Operations of Service and Distribution Systems
(3) Prereq ISDS 3115 or equivalent. Planning and
control of operations in manufacturing and
service organizations aggregate planning, master
scheduling, requirements planning, and activity
control emphasis on developing skills through
case studies and computer models. 4168 Supply
Chain Management (3) Prereq ISDS 4165. Planning,
implementing, and controlling the efficient,
cost-effective flow and storage of raw material,
in-process products, finished products, and
related information in a supply channel
resource/material management supplier strategy
inventory planning and control just-in-time
systems customer service logistics and
interfaces with other functional areas emphasis
on concepts, model development, and analysis.
4180 Business Analysis in Practice (3) Prereq
Senior standing or permission of instructor.
Contemporary problems encountered by the business
analysis  professional emphasis on case analysis
and use of business analysis skills and computer
technology to solve business problems. 4200
Quality Management (3) Pererq ISDS 3115. Credit
will not be given for both this course and IE
4453. Principles and practices of statistical
quality control in industry control charts for
variables and for attributes process capability
analysis acceptance sampling for variables and
for attributes design of experiments Taguchi
methods and ISO 9000 standards. 4501 Systems
Modeling and Analysis I (3) Prereq ISDS 2001.
Final project involves the application of
discrete-event simulation to a real world
problem. Modeling and analysis of production and
service systems using discrete-event computer
simulation discrete-event simulation mechanics,
model structure, model building, modeling of
complex systems verification and validation
arrival processes design of simulation
experiments statistical analysis of terminating
and steady-state systems. 4502 Systems Modeling
and Analysis II (3) Prereq ISDS 4501. Final
project involves the application of simulation to
solve an operations problem in business or
government. Advanced application of computer
simulation concepts to dynamic systems
alternative approaches to simulation modeling
discrete-event, hybrid discrete/continuous,
system dynamics, simulators, and template
approach further development of modeling and
analysis skills advanced analysis concepts
including variance-reduction, simulation
meta-models, and simulation optimization.