Join Our Corporate Partnership Team

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Join Our Corporate Partnership Team
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Brand Value
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HISTORY TRADITION
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CURRENT STAR POWER
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RECENT SUCCESS
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CLASSIC LOGO UNIFORM
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SECONDARY BRANDS
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122 NHL, MLB, NFL and NBA Teams were Analyzed

• Extended Lead in Detroit Market

• Highest-Ranked NHL Team (6th) in the Turnkey
  Team Brand Index

• Strongest Tradition of Winning

• Highest Rated Owner and Management

• Best Outlook of the 122 Teams in the Study

• Ranked 1st in the Detroit Market in Every Single
  Component

Source Turnkey Sports and Entertainment November
2008
TURNKEY SPORTS BRAND INFO
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Quick Hits Notables
1 in Detroit Market in the following categories

• Popularity (4th Overall)

• Fan Loyalty (11th Overall)

• Ownership (1st Overall)

• Sponsor Loyalty (14th Overall)

• Out-of-Market Following (16th Overall)

• Nationwide Following (9th Overall)

• Local Following (10th Overall)

Source Turnkey Sports and Entertainment November
2008
TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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TURNKEY SPORTS BRAND INFO
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Core Demos
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Age
Household Income
Source Scarborough Research Detroit, MI
Study 2007 Release One
DEMOGRAPHICS
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Gender
Occupation
Source Scarborough Research Detroit, MI
Study 2007 Release Two
DEMOGRAPHICS
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Deliverables
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TELEVISION RATINGS
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• Detroit Red Wings
• 2007-08 Regular Season (46 home games including
  pre-season)
• 2008 Stanley Cup Playoffs (11 home games)
• Total 1,007,693 guests
• College Hockey at the Joe
• Great Lakes Invitational
• MSU vs. UM
• CCHA
• Total 75,000 guests

ATTENDANCE
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ATTENDANCE
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Opportunities
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Thank You for Considering a Coporate Partnership