6 7 September 2006

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HERBAL MEDICINE
Group 3
6 7 September 2006 Astoria Plaza, Pasig City,
Philippines
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Group Members

• Mr. Milo Aguila
• Ms. Mayet Jayloni
• Ms. Jelina Tetangco

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Case Market Expansion of Herbal Medicines
The Case of Pascual Laboratories
I. Brief Description of the case lead

• Pascual Laboratories exists as a drug
  manufacturer since 80s
• Year 2000 acquired proprietary rights as DOST
  developed
• medicinal plant production technologies
  (Lagundi and
• Sambong tablets) thru PCHRD-DOST
• Year 2005 started exporting medicinal plant
  products to US
• Germany
• Current Status 2nd term renewal of licensing
  agreement

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II. Brief Statement of Learning Objectives

• To determine if there was a significant impact
  (good bad) of DOST
• Technologies to the entrepreneur
• To describe the hardships, failures and other
  events when the company
• is still starting
• To determine the challenges that they were able
  to overcome
• To determine the success factors of their
  endeavor
• To determine the government policies or/and
  interventions that helped
• or hinder them

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III. Proposed Outline

• Overview/Brief Description
• Company background
• Corporate Social Responsibility Aspect
• Nature of business
• Management setup and organization structure
• Profile/Portfolio
• Before they acquire the technology
• During/after the technology acquisition

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III. Proposed Outline

• 4. Specific Area or Areas of Interest
• Domestic market ? barangay level/use of the
  medicinal plant
• products
  in the primary health care
• International market ?other export opportunities
  in Europe
• 
  others
• 5. Problems and Difficulties Encountered
• Product acceptability
• Product quality, safety and efficacy
• Competitiveness of the product
• Market Forces

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III. Proposed Outline

• 6. Relevant government policies and
  interventions
• DOST Technology Transfer mechanism (MC001)
• Regulatory Concerns
• Marketing Concerns (Ethical Drugs) including
  Advertising
• 7. Conclusion /Concluding Statement
• Domestic market expansion I.e. primary health
  care/corporate
• social responsibility
• OR potential/pursue export

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IV. Data Requirement List

• Company Profile
• Financial Statements
• Experiences in technology adoption
• Government policies/restrictions/interventions
• Strategic Plan/Medium Term Plan of the Company
• Contracts/Memorandum of Agreements/Licensing
  Agreements

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V. Proposed Schedule

• Identification of the case study themes
• Search for case lead
• Preparation review of case plans 2 months
• approval of the case plan
• -- identification of stockholders
• -- methodology
• -- instrument to be used
• data gathering

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V. Proposed Schedule

• Case writing - 2 months
• draft submission
• Draft revisions
• Finalization of the case
• Case review - 1 month
• Case Rewriting - 1 month