Article

1
Article 2 Review ofBuilding an E-Business
from Enterprise Systems By Michael J. Shaw

• Team 5
• Karen Patten
• Vinay Patel
• Luay Al Nadi
• Allan Oski
• 8/4/2003

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What is E-Business?

• Zwasss Definition
• Electronic Commerce (E-commerce) is sharing
  business information, maintaining business
  relationships, and conducting business
  transactions by means of telecommunications
  networks.
• Includes
• Relationships and transactions between firms.
• Processes supporting e-commerce within a firm.
• Quote e-commerce is about the buying and
  selling on the net e-business is about what an
  organization has to look at to enable e-commerce
  on-line. If e-commerce is the tip of the
  iceberg, than e-business is everything below the
  waterline. May not be visible, but probably can
  cause the most damage.
• Source Kalakota, Ravi. 10 Things You Must Know
  About E-Business. EAI Journal, 2000. Page 24.

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Purpose/Motivation

• Describes the Framework for Building an
  e-business from the information systems
  perspective Execution is key!
• E-business The Successful Integration of
  Traditional and Web-based Functionality
• Potential Conflicts between the Traditional and
  Web-based Channels
• Framework to build on existing enterprise systems
  while encompassing new e-business dimensions

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Components of E-Business
Enterprise
Back Office
SCM
CRM
e-Commerce
e-Commerce
Customers
Procurement
Human Resource
Marketing
Suppliers
Transportation Management
Finance
Sales
Warehouse Management
Information Technology
Customer Service
Manufacturing Operations
Engineering
Marketing Intelligence
Knowledge Management Infrastructure
Management Change Management
Source Shaw, Michael. Building an E-Business
from Enterprise Systems. Information Systems
Frontiers, 2000. Pgs 7-17.
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From Traditional to Internet-Driven

• Began as EDI
• Computer-Computer Exchange of Documents
• The Internet and WWW have extended this
  dramatically
• Today inter-organizational and intra-organizationa
  l business processes are inseparable.
• Must understand business in the context of
  networks

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The Web as a New Channel

• The enterprise information system supports
  supply-chain processes and process coordination
  within and between enterprises.
• The infrastructure includes
• global information network for supporting various
  electronic services
• electronic access to external data, and
• electronic connections to customers that support
  activities.
• SCN activities is the component technology
• We will likely see more highly modularized
  companies, with each unit specialized in its
  core competency but always prepared to link up
  with business partners and their enterprise
  system (Baldwin and Clark, 1997).
• Component
• Level(3) Software and system, Process and
  application, Enterprise
• Use of modularity, Portability,
  Inter-operability, Plug-and-play functionality

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Why Are Companies Doing It?

• Trends Driving Change
• Speed to Market is Getting Shorter
• Enterprise Boundaries Are Disappearing for both
  Internal and External
• Expectations Related to Technology Have Changed -
  
• Customers
• Employees
• Managers
• Partners

Source Kalakota, Ravi, and Marcia Robinson,
e-Business Roadmap for Success 2.0,
Addison-Westley, Reading MA, 2001. Pg 143
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Why Are Companies Doing It?

• Global Networking
• Streamlining Business processes
• Sharing Information
• Agility to Responding to Market Changes
• Decision Making Capabilities
• Shifting Market Focus New Channel
• Product Distribution
• Marketing
• Customer Interaction
• Market Driven
• First Mover Advantage
• Competition

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Why Are Companies Doing It?

• Moving Beyond Traditional Business Functions
• Selling Supply-Chain Management
• Customer Relations Management
• Electronic Commerce
• Enterprise Resource Planning
• E-Procurement
• Business Intelligence
• Enterprise Applications

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Value/Contribution of Paper

• Components of e-Business
• Building from Enterprise Systems
• Key to Success is Coordination and Small Steps
• E-Business Fulfillment

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Components of e-Business

• Use of Web to Coordinate traditional and
  e-Business functions in SCM, Back-office
  functions, CRM
• Success will be how well Knowledge,
  Infrastructure, and Change is Managed between the
  Components

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Enterprise Resource Planning

• ERP is the heart of e-Business it supports
• eCommerce
• B2B Coordination
• Internal and External Processes
• Can Support both Capacity-based and Sense and
  Respond Strategies

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Coordination
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Fulfillment

• Web can add new ways to
• Coordinate Workflow
• Manage Documents
• Enhance Workgroup

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Business Results/Effects
Source Japan AirlinesBuilding an e-Business.
Japan Airlines. 2003. http//www-3.ibm.com/softwa
re/success/cssdb.nsf/csp/awod-4qxldg
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Conclusions on Article

• E-Business Moving Forward -
• Eliminate Proprietary System Barriers
• Emergence of JIT and Focused Manufacturing
• Virtual Enterprises Growth
• Expanded Dimensions into CRM and B2B

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Conclusions on Article

• E-Business as Seen in the Future
• Integration with
• B2B Transactions
• Channel partners
• Supply-Chain Processes
• CRM
• More Open, Flexible, Modular, and
  Interoperability between Systems, Apps, and the
  Management of e-Business Functions

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References

• Kalakota, Ravi, 10 Things to Know About
  e-Business, EAI Journal, January 2000, pp.
  24-26.
• Kalakota, Ravi, and Marcia Robinson, e-Business
  Roadmap for Success 2.0, Addison-Westley, Reading
  MA, 2001.
• Riyad Eid, Myfanwy Trueman and Abdel Moneim Ahmed
  A cross-industry review of B2B critical success
  factors 1997
• Roberts, Mary Lou, Internet Marketing
  Integrating Online and Offline Strategies,
  McGraw-Hill Irwin, Boston MA, 2003.
• Shaw, Michael. "Building an E-Business from
  Enterprise Systems." Information Systems
  Frontiers. 2000. Pages 7-17.