Reducing Crime Against Students: The Partnership Approach

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Reducing Crime Against Students The Partnership
Approach Peck-Har Tan Marketing Officer,
Merseyside Police, Merseyside Police - Merseyside
Student Victim Team
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Reducing Crime Against Students

• A Partnership Approach

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• Introduction
• Presentation
• Questions
• Workshop
• Summary

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STUDENT SAFE TEAM

• Peck-Har Tan Marketing Officer
• Merseyside Police
• Eddie Townsend Marketing Assistant
• Merseyside Police
• Nathaniel Lewis Welfare Officer
• The Liverpool Guild of Students
• Anne-Marie McGarrity Vice President Welfare
  Officer
• Liverpool Student Union

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STUDENT SAFE PARTNERS

• 2001/02
• Student Unions
• 2002/03
• Students Unions
• Universities
• Citysafe
• 2003/04
• Student Unions
• Universities
• Colleges
• Local JAGs

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OSARA

• Outcome
• What will the success look like?
• Scan
• Background to the situation
• Analysis
• What are the problems?
• Response
• How will you tackle the problem?
• Assessment
• Evaluation and learning

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OUTCOME
Educate
Reduction
How
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SCAN

• 3 Universities in Liverpool
• Academic year - September
• As a consequence
• Over 50k students in Liverpool
• Worldwide
• Traditional vulnerability
• October, January and
• March peaks

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ANALYSIS

• Victim Profile/Lifestyle
• Perception
• Attitudes
• Culture
• Review of year on year
• Quantitative
• Focus Groups
• Stakeholders

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ANALYSIS

• Role of Police
• cross border issues (Level 2 NIM)
• Role of University
• co-ordination
• Role of Student Union
• credibility of messages

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ANALYSIS

• Funding
• Operational
• Communication
• Sustainable

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RESPONSE

• Communication and Tasking
• Merseyside Police
• Student Unions
• Universities
• CDRP
• Student Safety Forum

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RESPONSE

• Operational Tactics
• Planned
• Inclusive
• Complimentary
• Timed

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RESPONSE

• Marketing
• Targeted and focused
• Credible
• Proactive
• Realistic

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RESPONSE

• Marketing
• Us to them
• Buy in from partners
• Activity calendar
• Design style
• Language
• Content
• Design
• Medium

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RESPONSE
Activity Calendar 2003/04 Aug Moving
Home Sept Freshers Week Oct Personal Safety
Week Nov Live the Life - Live it
Safely Dec Keep Your Phone Safe Jan Protect
Your Phone Mar Keep Safe
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RESPONSE

• Freshers Week
• Urban Survival Guide
• Freshers Fair
• Student Safety Talks
• Local Radio Airtime

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RESPONSE

• Personal Safety Week
• Personal Attack Alarms
• Radio Airtime
• Adshels
• Student Publication

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RESPONSE

• Live the Life Live It Safely
• Student Union Events
• Posters

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RESPONSE

• Live the Life Live It Safely
• Radio Airtime
• Adshels

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RESPONSE
Adshel Posters
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ASSESSMENT

• Achievements
• Increased awareness
• Awareness of brand key messages
• Increased confidence satisfaction
• Met their needs as well
• Increased police knowledge
• Special Constabulary
• Shared good practice

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ASSESSMENT

• Achievements
• Robbery Reductions (Sept - June 2002/03)
• Liverpool North Liverpool South
• 17-25 yrs 17-19 yrs 20-25 yrs
• 2001/02 670 253 417
• 2002/03 415 133 282

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ASSESSMENT
Learning Outcomes
Holistic
Colleges
Database
Crime Recording
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SURVEY 2002/03

• Results from University of Liverpool
• 7/10 freshers aware of Be Streetsafe initiative
• Nearly 7/10 freshers through the student safe
  materials
• 7/10 freshers received an Urban Survival Guide
  brochure
• 7/10 freshers had heard about the free personal
  attack alarms
• 7/10 freshers recall Watch Your Drink strapline
• 6/10 freshers saw posters behind toilet doors
• 6/10 freshers saw messages in their Student Union
• Nearly 7/10 freshers rated the campaign as very
  good or fairly good
• Over 9/10 students thought their Student Union
  added credibility to the campaign

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FOCUS GROUP2002/03

• Change their behaviour
• Campaign had a particular impact on their
  behaviour
• use of mobile phones
• watching drinks
• As a result of the campaign, awareness of safer
  behaviour
• use mobile phones
• use of cash points
• friends walking home alone
• Promoted practical advice and messages had got
  through
• Overcame blasé attitudes
• students realised it could happen to them
• Campaign did not increase feelings of
  vulnerability -
• increase awareness of safety issues

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PARTNERSHIP PERSPECTIVE

• Nat Lewis
• Welfare Officer
• The Liverpool Guild of Students
• Anne-Marie McGarrity
• Vice-President Welfare Officer
• Liverpool Students Union

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FUTURE

• Secondary School Students
• Street Crime Youth Disorder
• Communication Style
• Youth website
• Reduce duplication

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YOUTHWISE
www.youthwise.com
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YOUTH DISORDER
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STREET CRIME
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STREET CRIME
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Reducing Crime Against Students

• A Partnership Approach

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CONTACT DETAILS

• Merseyside Police
• Peck-Har Tan, Marketing Officer, Area Support
  Co-ordination Unit
• Tel [phone]
• E-mail peck-har.tan_at_merseyside.police.uk
• Liverpool Guild of Students
• Nat Lewis, Welfare Officer
• Tel [phone]
• E-mail welfare_at_Liverpool.ac.uk
• Liverpool Student Union
• Anne-Marie McGarrity, Vice President Welfare
  Officer
• Tel [phone]
• E-mail lsuamcga_at_livjm.ac.uk

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• THANK YOU
• Questions Answers
• Workshop