Sectoral Opportunities

1
Sectoral Opportunities EI Trade Support in Korea

• Kick Start to Korea Seminar
• 17 November 2005
• Dianne Rhee, Director-Korea

2
About EI Korea.

• When

• Initially started service from Jan, 2004
• Officially opened in Nov, 2004 by Minister
  Martin

• Who

• Dianne Rhee, Director-Korea
• Meejung Lee

• Where

• Nothern Downtown of Seoul
• Nearby Namdaemun Gate NG Wholesale Market
• Located in the same office as the Emb of Ireland

3
About EI Korea

• What 1

• Match-making Service
• - Mainly for 33,000 EI Clients
• - Local agent, distributor, partner
  customers
• - Meeting Itinerary Arrangements
• - Post follow up survey feedback to the
  clients

• What 2

• Market Research Intelligence by Sectors
• Marketing Support thru. Outsourced Service
• - Collateral Production e.g. Translation,
  Printing.
• - Market Survey, Car interpreter
  arrangement. etc
• - Billed as incurred thru. Invoice (called
  MPS)
• General Counseling on Doing in Business in Korea

4
About EI Korea .

• What 3

• Sectoral Inward Buyer Visit
• Sectoral Market Study Visit
• Sectoral Outward Mission
• Sectoral In-Market Event Promotion
• - Thru. Round-table meeting w key sectoral
  buyers
• - Thru. EI Stand at Local trade shows, etc.

5
Key Sectors Area of Focus

• Education
• Telelcom/ICT
• Semiconductor
• Aviation
• Construction

• ICT Engineering BA Hospitality
• Mobile Phone Carriers SO Corp. Network
• Equipment Design
• MRO HR Training Solutions
• Engineering SVC Solutions

• Digital Game
• Food Fishery
• Agri Equipment

• Mobile Game Graphic Solutions
• Pelagic Shell Fish Functional Ingredient
• Equipment

• e-Learning
• Photonics
• Financial SW
• Bio Engineering
• Automobile

• Contents Solutions
• Technology components
• Solutions
• Bio Medical Bio Hygenic etc
• Technology Components

6
How to Best-Use EI Korea Service
Hit-the-spot " Need Communications In
Advance

• Company Profile
• Product/Technology Profile
• Differentiator/USPs,
• Market Situation Key Competitors
• Application Areas
• Value Chains Statement Channel Strategy
• MT Requirement MTAgenda Preview Materials

• Min. 4 Week
• Advanced Notice

• Two Key Reasons are.
• Time for EIs Initial Meeting Call Feedback
• Time for Internal Rotation Review on the MT
  Call

Feedback on the Progress

• Two Key Reasons areon your behalf
• EI can feedback business progress in Korea
• EI can continue Local Client Relations

7
Market Survey Meeting Call Request Form
8
Doing Business in Korea Tradition vs New Trend
I N T E R A C T I O N

• Moderation Harmony
• Interpersonal Relations
• Respect for Seniority

• Confucian Value

• KBM BPM

• Rationality
• Efficiency Productivity
• Systemization
• Metrix Relations

9
Doing Business in Korea Business Approach

• Early Bird Approach vs Proven Track Record
  Approach
• Meeting Call Requirement Meeting Agenda
  Preview Materials
• Combination of Technical Demo Business
  Presentation
• - Prepare for tailor-made presentation for
  the specific audience
• Local Partner with Technical Service Capability
  is a Pre-requisite
• Patience, Patience, Patience
• - Build the relationship first
• - Dont rush down to business allow
  getting to know you time
• - However, Do Continue Timely Follow-up
  Feedbacks from your end
• - Listen Carefully Speak Slowly with
  Clear Pronunciation

10
Doing Business in Korea Finding Your Partner

• Language English Communication Capability
• Tracking of Networking Capability Performance
  in the related Field Channel
• Visit the office face to face talk
• Do not change the partner frequently
• - Word-of-mouth reputations good and bad
  spread fast
• Regular Training at the HQ in Ireland

11
Doing Business in Korea Other Tips

• CDMA Phone
• Dress Code Formal. Remain Conservative if in
  doubt
• Business Card
• - Do exchange name cards after introductions
• - Offer with both hands or right hand
• - Study it a bit before putting it away
• Further Details Available in the Doing Business
  in Korea Guide

12

• Thank you,
• Any Questions?