Grassroots Marketing

1
Grassroots Marketing

• Developing WIC as a
• Community Investment

2
Outreach Successes

• Maintaining a caseload close to 50,000 per month
• Obtaining OAF for 297,174, Flex-E-Grant for
  10,000 4,000 from Dept of Ed in 2007
• Good partnership with many community/faith-based
  agencies
• Met all performance measures for FY 2006

3
Monthly Caseload
4
Funding
5
Percent of Population Being Served

• Statewide WIC is serving 61 of eligible
  participants who also receive Medicaid 68 of
  all eligible state residents

• Medicaid data contends the state could serve
  74,336 participants
• This would contribute 7.7 million more to the
  administrative budget

6
Grassroots Marketing Strategies

• Inclusive to Agency
• Tell a Story
• Identify the Need
• Creates Partnerships
• Has its Roots in the Community

7
Grassroots Marketing Structure

• Posture
• Position
• Presence
• Performance

8
Key Indicators of Success

• Client Access
• Are we unique?
• Are we relevant?
• Does our organization facilitate change?