Presenter: Naveed A. Khawaja

1
Leading through Best Practices

• Presenter Naveed A. Khawaja
• Chief Operating Officer
• English Biscuit Manufacturers (Pvt.)
  Ltd.

Date November 6, 2008
2
The History of EBM

• English Biscuit Manufacturers (Pvt.) Ltd. was
  established as a joint venture company in 1965
  with the name of PEEK FREANS PAKISTAN LIMITED
• In 1966 the UK sponsor company was renamed as
  Associated Biscuits International Limited (ABIL),
  while the venture was renamed to English Biscuit
  Manufacturers (Pvt.) Ltd., which stands to date
• EBM started manufacturing and marketing of world
  famous Peek Freans range in 1967 in order to
  provide Pakistani consumers with good quality,
  nutritious and hygienically packed biscuits

3
The History of EBM

• EBM enjoys the distinction of being the 1st food
  company in Pakistan to promote biscuits as food
  between meals that are healthy and nutritious
• True to its corporate claim of 'The Legend
  Leads', EBM has led the biscuit industry in
  Pakistan for over 40 years by providing
  innovative and high quality biscuits
• The trade mark Pied Piper made its mark about 35
  year ago, but it still remains in the hearts,
  minds and souls of the people

4
Our Vision

• To be recognized as a LEADING and PROGRESSIVELY
  FORWARD looking FOOD COMPANY, providing the best
  quality products to everyone in Pakistan

5
Our Philosophy

• Transform EBM into a Living Institution with a
  Body, Mind Soul that is recognized as a good
  corporate citizen due to its core values as Open
  minded, transparent responsibly delivering
  consumer satisfaction with a sprit to excel

6
Core Values

• We believe in integrity, transparency and
  commitment as our cultural ethos
• We continually adhere to the highest standards of
  hygiene ecology
• We believe in governance with a human face
• We protect and promote the cause of the
  environment
• We emphasize on employee welfare
• We believe in leading and innovating in all
  aspects of the business

7
(No Transcript)
8
EBM An Organization that Truly Believes in the
Triple Bottom Line

• The idea behind the Triple Bottom Line (TBL)
  paradigm is that a corporations ultimate success
  or health should be measured not just by the
  traditional financial bottom line, but also by
  its social and environmental performance.
• These 3 bottom lines are classified into
• People (Social)
• Planet (Environment)
• Profits (Economic)

9
EBMs Strategic Pillars
Mind
Number 1



Soul
Vitality
Leadership
Humanity
Innovation
Hygiene/ Pakeezgi Productivity Ethical
Transparent Cons. Trust Confidence
Responsibility Socially Responsible Environmentall
y Friendly Food Safety Standards
Growth Strategy Branding Creativity Competitive
Edge
Leading the Way Being the FIRST in the Industry
Dynamic Organization Good Corporate
Citizen People Dev. Openess Team working
Spirit to Excel
Body
10
Leadership Innovation

• The pioneers of packaged biscuit manufacturing in
  Pakistan and countrys leading manufacturer of
  biscuits cookies since 1967, with an annual
  sales volume and production capacity in excess of
  Rs. 7.5 billion and 80,000 tons respectively
• True to its corporate claim of 'The Legend
  Leads', EBM has led the biscuit industry in
  Pakistan for over 40 years by providing
  innovative and high quality biscuits
• EBM manufacturers and markets its biscuits under
  the name of Peek Freans. a household name,
  people blindly believe in the quality of the
  products made under this brand. The Peek Freans
  Pied Piper today is the most popular icon in the
  industry leading biscuit lovers to experience one
  superb product after another
• The brand signifies trust, confidence and
  wholesomeness for consumers

11
Leadership Innovation

• Most of the brands are recognized as the firsts
  of the industry and enjoy market leadership
  positions in their respective segments
• Rio was the first of its kind product to enter
  the local sandwich cream segment of Pakistan
  offering children the value proposition of two
  creams in one biscuit
• Peanut Pik is the first packaged peanut biscuit
  in Pakistan
• Peanut Pista is the first and only peanut and
  pista product available
• The uniqueness of Peek Freans Party lies in the
  fact that it is the first and only biscuit in the
  market with the unique and tasty combination of
  peanuts and raisins
• EBM has the distinction of being the 1st company
  in Pakistan to introduce sandwich cream biscuits
  to the local market through Peek Freans Chocolate
  and Lemon Sandwiches back in 1974
• Leadership through a high volume / low margin
  strategy

12
Leadership Innovation

• Major investments in excess of Rs 2 billion to
  increase production efficiencies, reduce
  wastages, increase employment opportunities,
  develop human capital minimize cost through
  economies of scale

13
Sense of Responsibility towards Consumers

• Ensuring Quality Affordability
• No compromise on product quality
• Focus on improving internal efficiencies
  economies of scale
• Offering the best Quality Taste
• Adherence to International Quality Standards
• PSQCA certification marks
• Manufacturing Expiry dates
• Ingredients details
• Calorie counts
• Do Not Litter signs
• Consumer Help Line (UAN nos.)

14
Sports health
15
Vitality
16
Humanity

• EBM does whatever it takes to uplift the lives of
  the most deserving people around us not as an
  obligation but as a responsibility of good
  governance

• Adoption of schools in Korangi

• Sponsoring the Blind Cricket Tournament since the
  last 7 years

• Providing Technical Infrastructure support to
  improvised schools catering to 2,000 children

• Sponsoring participants of Para Olympics

• Jail literacy program for educating adults

• In-house EBM literacy program by the name of
  Ujala

17
Caring Corporate Citizen

• Primary focus of Corporate Social Responsibility
  (CSR) initiatives on 3 key areas

18
Responsibility towards the Nation

• Company contributes over Rs. 850 million to the
  National Exchequer in the form of Taxes Duties
• Clubbed in the Elite group of highest tax-payers
  of the country
• Provides Employment (direct indirect) to over
  2,600 people

19
Our Achievements through Best Practices
20
(No Transcript)
21
Awards Certifications
22
Awards Certifications
23
Awards Certifications
24
Awards Certifications
25
Awards Certifications
26
Awards Certifications
27
Awards Certifications
28
Awards Certifications
29
Best Practices Reflected in Business Growth
30
How did we Achieve all that?
31

• Power
• Of
• Vision

32
Our Philosophy

• Food is RIZK
• What we offer is Trust Confidence
• An IBADAAT
• PAKEEZGI A company ethos
• What is the concept of PAKEEZGI for us at EBM?
• Innate realization that the Food we offer, MUST
  be of the highest Quality
• Hygiene at the work-place
• In our THOUGHTS
• In our ACTIONS
• In having a SENSE of RESPONSIBILITY and the HEART
  to do whats right

33
Any Questions
34

• THANK YOU