Press Conference : Starts 12:00

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Press Conference Starts 1200
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(No Transcript)
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Global Warming Trend
Temp. of 1900 as 0 deg.C
1.0
Earth surface temp. (deg.C)
0.5
0
Average temp. of 10 years
-0.5
400
350
CO2 (ppm)
300
250
1860
1900
1940
2000
1980
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DENSOs Environmental Policy
DENSO EcoVision
To reduce CO2 emissions in all company
activities
Smaller, lighter and more effective products and
technologies for reducing CO2
Development
Manufacturing
Manufacturing technology and equipment for
energy saving
Procurement
Green procurement covering suppliers activities
Distribution
Less packaging, Eco-Drive, Modal Shift
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DENSOs Environmental Policy
DENSO EcoVision
To reduce CO2 emissions in all company
activities
Smaller, lighter and more effective products and
technologies for reducing CO2
Development
Manufacturing technology and equipment for
energy saving
Manufacturing
Procurement
Green procurement covering suppliers activities
Distribution
Less packaging, Eco-Drive, Modal Shift
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DENSOs Environmental Policy
DENSO EcoVision
To reduce CO2 emissions in all company
activities
Smaller, lighter and more effective products and
technologies for reducing CO2
Development
Manufacturing technology and equipment for
energy saving
Manufacturing
Procurement
Green procurement covering suppliers activities
Distribution
Less packaging, Eco-Drive, Modal Shift
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200MPa Common Rail System
200MPa System
70
Highest injection pressure 9 time injections
per cycle Higher efficiency
Rated Output (kW/L)
60
Current Technologies
180MPa 5 time injections per cycle
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NOx(g/km)
0.25
0.18
0.08
140
130
CO2 (g/km)
Euro4
Euro5
Euro6
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Joint Venture for Cordierite DPF
Established in 2007 Manufacture high
performance, cost-effective cordierite DPF
Wroclaw, Poland
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Gasoline Direct Injection System
Multi-hole nozzle
Mono-block body
Needle
Body
Plate nozzle
Unique multi-hole nozzle realizes fine
atomization Mono-block body achieves smaller and
lighter pump
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Motor-driven Variable Valve Timing
DC-motor
Phase shifter
Conventional hydraulic VVT works only at over
1000rpm and 30deg.C of oil temperature
Controllable at full range of engine
conditions Improves fuel consumption by more
than 3 percent
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Idle Stop and Start System
Pinion gear with spring
Output 1.6 to 2.0kW Weight 3.3kg
New engaged mechanism Motor starts only after
the pinion gear Engages ring gear
Improving starters to achieve lower noise,
less vibration and quicker response
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Hybrid Components
Sales ()
300
200
100
0
1997
2003
2005
2007
Power control unit
DC-DC converter
Battery monitoring unit
Sales of hybrid components have drastically
increased
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High-output Power Control Unit
Power device
Cooling tubes
Unique cooling structure raises output power
by about 60 percent
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Powertrain Technologies

• DENSO supplies innovative technologies for all
  three major power sources

Diesel
Common rail injection system and after-treatment
devices
Gasoline

Gasoline direct injection system and
after-treatment devices
Hybrid
Components for hybrid vehicles
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DENSOs Unique Approach
-Energy Management-
Potential fuel energy
100
0
20
Thermal energy
Kinetic energy
Exhaust loss
Friction loss
Driving
Cooling loss
Others
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Energy Management
Potential fuel energy
100
0
20
Thermal energy
Kinetic energy
Exhaust loss
Friction loss
Driving
Cooling loss
Others
To recover and reuse wasted thermal energy

• Quicken engine warm-up

• Convert to electricity

Hot refrigerant
Hot water
Storage tank
Generator
Exhaust gas
Hot water
Cold water
Waste heat regeneration
Exhaust heat recovery
Heat storage
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Energy Management
Potential fuel energy
100
20
0
Thermal energy
Kinetic energy
Exhaust loss
Friction loss
Driving
Cooling loss
Others
To recover deceleration energy

• Convert to electricity

Advanced alternator
Battery management system
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ITS Technology
Network
GPS
Traffic control center
Control traffic flow for reducing CO2 emission
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Protecting the Environment
EcoVision 2015
EcoVision 2005
First Environmental Action Plan
Acquired ISO (EMAS)Certification Worldwide
Environment Basic Philosophy
Total Abolition of CFC
1950
1980
1990
2000
1960
1970
DENSOs Environmental History
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DENSOs Commitment
DENSO pursues an advanced automotive society
where people, cars and the environment can
exist in harmony