I Just won the Superbowl

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I Just won the Superbowl
I just helped shovel my driveway
I Just got an A in management 5700
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http//www.surfnetkids.com/rollercoaster.htm
http//roller-coaster.searsfamily.com/files.html
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Caution! Expectant mothers with bad backs and
heart arrhythmia Should not go on this ride
Please keep your hands and feet inside the ride
at all times
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The Walt Disney Company

• Five major business segments Media Networks,
  Studio Entertainment, Parks and Resorts, Consumer
  Products, Internet Group
• Parks and Resorts The Magic Kingdom (Anaheim)
  opened in 1955
• Runs the five most visited theme parks in the
  world

5
Disney - A Lucrative Investment Gone Bad?

• Net income has declined in each of the last five
  years
• Reported 25 billion dollars in revenue in 2000,
  but only 920 million in net income (3.7 profit
  margin)
• Stock sold as high as 48 two years ago.
• Stock is now trading at 17-18.

6
Management Land

• Walt Disney 1923-1966
• Soul of creativity and decision making
• Roy O. Disney
• Chairman through 1971
• Michael Eisner
• Named chairman and CEO in 1984
• Responsible for Disneys turnaround

7
Innovation Land

• Innovation is what differentiates Disney from
  their competitors.
• Disney's innovation is only as good as its
  leadership.
• Disney is able to transfer their distinct
  competency of innovation in the global market and
  maintain competitive advantage.

• Recommendation

• Disney needs to look toward the future and stick
  to its core competency of innovation.

8
Focus land

• Disneys main focus is on children leading to a
  possible loss of business from adults and thrill
  seeking teens
• External Threats
• Power of Buyers
• Competitors
• Threat of substitutes
• External Opportunities
• Creation of California Adventure to attract
  teenagers
• New marketing schemes for adults
• Recommendation
• Disney needs to continue to focus on a larger
  demographic base

9
Global Global land

• International Strategy
• Disadvantages
• Differences in taste among cultures
• Unfit economy
• Disney Experience may lose some of its magic
• Advantages
• Transfer of Distinct Competencies (Brand Name)
• Competition very low in other countries

• Recommendation
• Continue globalization strategy

10
"Rejected New Names for Euro-Disney"

• 10. Euro Disaster
• 9. El Biggo Mistake-o
• 8. Never-Never-Profit Land
• 7. La Veal de Guys in Big Smelly Costumes
• 6. Gumpworld
• 5. Beaucoup de Crap Americain
• 4. Johnny Depp's Hotel of Destruction
• 3. Boutros Boutros-Goofy
• 2. Have-You-Forgotten-We-Saved-Your-Butt-in-the-
  World-War-Two-Land
• 1. Ooh-La-Lame

As presented on the 9/15/94 broadcast of LATE
SHOW with DAVID LETTERMAN