Rolling Out Noesy on the Gosy - PowerPoint PPT Presentation

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Rolling Out Noesy on the Gosy

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Rolling Out Noesy on the Go(sy) Quadriga. March 11, 2004. Resotech, Inc. Overview ... Tight-knit group with high moral. Make high-quality MRI Scanners used in ... – PowerPoint PPT presentation

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Title: Rolling Out Noesy on the Gosy


1
Resotech, Inc.
Rolling Out Noesy on the Go(sy)
Quadriga March 11, 2004
2
Overview
Setting the stage Feasibility The good, the bad
and Our recommendations
3
Setting the Stage
Tight-knit group with high moral Make
high-quality MRI Scanners used in diagnostic
medicine Gained Rolls Royce reputation RS-1000
and RS-2000 (in development)
4
Contract Details
25 mobile units over 2 years 13 in 88, 12 in
89
Fall 87 - 1 million experimental prototype June
88 - 2 million commercial prototype Service
contract 8.5 cost of unit per year
5
Five Forces
No - exclusive
New Entrants
Competition
Suppliers
Buyers
CHC can go to competitors
IGC low power
Substitutes
New tech in future
6
Overview
Setting the stage Feasibility The good, the bad
and Our recommendations
7
Mobile MRI Timeline
Projected Development
Completion
1st Shipment
RS-2000 Launch
8
Mobile Project Budget
Expenditures RD 1.3 - 1.7 M RD Staff
3 M Production 25 M Service Team 0.75
M Total Expenditures 30.1 - 30.5 M
Revenue RD Funding 0.25 M Prototype
Payments 3 M 13 Units _at_ 1.5 M 19.5 M 1988
Service Revenue 0.3 M 12 Units _at_ 1.6 M 19.2
M 1989 Service Revenue 3 M Total Revenue 45.2
M
Net Projected Profit 14.7 - 15.1 M Service
extension Annual 3 M Long Term RD Value
? M
9
Overview
Setting the stage Feasibility The good, the bad
and Our recommendations
10
CHC Offer Cons
  • Potential reputation damage
  • High end focus
  • Getting away from strategy
  • Time constraint

11
CHC Offer Cons
  • Resources
  • Keeping up with RS-2000
  • Personnel
  • Technical challenge
  • Start up costs

12
CHC Offer Pros
  • Profits 10 -15 Million
  • Contract guaranteed sales
  • Diversification
  • Technical/Market uncertainties RS 2000

13
CHC Offer Pros
  • Early mover
  • Building on complementary assets
  • Mobile market growth
  • 2 years of grace

14
Overview
Setting the stage Feasibility The good, the bad
and Our recommendations
15
Conclusion
  • Accept the offer with provisions!

16
Recommendations
  • Explore IGC magnet situation

Negotiate for more time
Preserve the Reputation!!!
Infuse Mobile Team with RS-1000 expertise
Explore the Mobile Market
17
  • Thank you
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