Intellectual Asset Management

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Intellectual Asset Management

• David H. Milligan
• Blackwell Sanders Peper Martin LLP

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Typical U.S. Patent Costs
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5 Elements of IAM

• Strategic Alignment
• Creation of Intellectual Assets
• Portfolio Management
• Value Extraction
• Value Recognition

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1. Strategic Alignment

• Vision
• Corporate strategy (Implementation)
• Tactical business plans (Means)

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2. Creation of Intellectual Assets

• Innovate
• Research and develop
• Acquire
• Develop jointly or partner

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3. Portfolio Management

• Inventory and classify
• Manage
• Analyze and assess
• Value
• Access and maintain

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4. Value Extraction

• Employ
• License or cross-license
• Joint venture or take equity
• Sell or donate

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5. Value Recognition

• Financial impact and stock price improvement
• Access to capital and collateral value
• Market power
• Customer pull
• Recruiting value
• Management commitment

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Portfolio Management

• Inventory and audit

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Portfolio Management

• Inventory and audit
• Classify
• A Need-to-Have
• B Good-to-Have
• C Unrelated

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Generally...
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Category C

• Raise capital
• Save money
• Generate income to buy patents
• Recoup filing and preparation costs

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Valuation

• Market Approach
• Cost Approach
• Income Approach

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Due Diligence

• Making clear what is being sold
• Making sure all maintenance fees are paid
• Making sure chain of title is clear and correct
• Making sure all parents, children, sibling and
  international counterparts are included

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Intellectual Asset Management

• David H. Milligan
• Blackwell Sanders Peper Martin LLP