Wikis, Blogs and RealTime Metrics at Scottrade

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Wikis, Blogs and Real-Time Metrics at Scottrade

• June 10, 2009
• Presented by Ian Patterson and Tracie Gildehaus

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Core Interest
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Opportunity
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Retirement and Recruitment
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So9 Months Later
Scottina arrived!
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Changing of the Guard
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Content Quality and Contribution
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Purplepedia
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Blog Adoption
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Wiki Adoption
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Lessons learned

• Find the balance between risk and rewards
• Controls
• Governance
• SME (Subject Matter Experts)
• Business Drivers
• Adoption is key
• Early adaptors vs. laggards
• Think big, start small, move fast

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Wrap up

• Great 2.0 references
• Wikinomics by Don Tapscot
• The Back of The Napkin by Dan Roam
• Yahoo and Google user experience blogs