Introduction Marketing Information System MK315

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IntroductionMarketing Information SystemMK315

• Semester 1/51
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty

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About Your Teacher

• Mr.Kulachatr Chatrakul Na Ayudhya
• My Academic Profile
• B.Sc in Chemical Industrial CMU (Silicate
  Technology ) 1992
• MBA. in Marketing PYU 1998
• MITM (Master of Information Technology and
  Management) , CMU
• MKIS , Retailing Mng. Seminar
• Production Operation Management
• Email kulachatr_c_at_payap.ac.th
• Hi5 htpp//kulachatrakul.hi5.com
• Tel [phone]

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Information and Communication Technology ICT
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The Innovation of Computers Communications
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3G / CDMA / WiMax

• Why 3G?
• Better Voice Quality
• High Speed Wireless Internet
• Real-time Multimedia
• Speed is up to 384 kbps and more

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What is CDMA ?Code Division Multiple Access
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??????????? CDMA ?

• mobile hi-speed internet ?????????????????????????
  ?????????? 2.4 Mbps (2.4 ???????? ?????????)
• always on ????????????????????????????????????????
  ????
• capacity ???????????????????????????????
• soft hand-off ???????????????????????
  ??????????????
• rake receiver ????????????????????????????????????
  ??????????????????
• power control ?????????????????????????? safety
  privacy ??????? ???????????????????
• ????? http//www.CATCDMA.com
• ??????????????????????????????? 492
  ?.???????????????????????-????? ?.???????
  ?.????? ?. ????????? 50000 ???. 053 261174 ,
  053 - 261178

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World of Knowledge

• For Wisdom and Intelligent

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Wisdom
Intelligent
????????????????????????????????????????????
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???????????????????Juan Enrique
As the Future Catch you
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Have you ever hear something like these?

• Knowledge Based Economy
• Learning Society
• GMOs
• Cloning
• Genome
• Nano Technology
• Bio-Informatic
• Molecular Technology

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Knowledge based Economy

• "??????????? "??????????????????????
  ???????????????????.????????????????????????
  ??????????????????????????????????????? ??????
  ??????????????? ?????????????????????????????????
  ????????????????????????? ??????? ????????????
  ???????????????????????????????"
• "???????? 3 ?????????????????????????????????????
  ??? ???????????????????????????
  ??????????????????????????????????? ??????
  ???????? ???????????????? ?????????????????????
  6 ????????? ????? ??????? Dell.com
  ???????????????????????????????????????????????
  ?????????????????????????????????????
• ??????????????????????

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Egypt
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Angkor
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• "??????????????????????????????????????
  ??????????????????????? ?????????????????????????
  ??????????"
• "???? 1965 ?????????????????????
  ????????????????? ?????????????????????????????
  1965 ????????????????????? ????????????????????
  ???????????? ????????????????????????????
  ?????????????????????????????????????
  ???????????????? ?????"
• ???? 1999 ??????????????????????????? 2
  ???????????????????????????? 1965 ???????????
  ???????????????????????????????????????? 82
  ?????? ???????????????????????????????? U 1,182
  ???????????????????????????????????????? 9
  ?????? ???????????????????????????????? U
  23,415
• ????????????????????????????????????????????
  ??? ??????????????????????????????????????????????
  ??????????
• Juan Enriquez As the Future Catches You
  Nation Book (???????)

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??????????????????????????www.rmutphysics.com/cha
rud/oldnews/67/index67.htm
????????????????????????????????
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????????????????????????????????
Gecko Effect
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????????????????????????????
Lotus Effect
www.maler-pichler.at/lotusan.htm
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????????????????????????????????(????????????)
??????????????????????????????????????????????????
????????????????????????????????
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http//mkpayap.payap.ac.th/course/myweb/kulachatr.
htm
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??????? ??????????
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World of Social Network
????? Social Networking ???????
?????????????????????????????? ???????????? email
_______________________???? ????? Hi5 ???
Comment ?? http//kulachatrakul.hi5.com
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IntroductionMarketing Information System MKIS

• Overview of MKIS
• What is MKIS?
• Important of MKIS
• How to learn?What R U Learn?
• What program are used in MKIS ?
• And how about your computer skill?

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IntroductionMarketing Information System What
is MKIS? Kotlers MKIS Model
Marketing Information System
Assessing Information Needs
Developing Information
Internal Records
Marketing Intelligence
Marketing Managers Analysis, Planning,
Implementation, Control
Marketing Environment Target Markets, Marketing
Channels, Suppliers, Competitors, Publics,
Macroenvironment Forces
Distributing Information
Marketing Research
DecisionSupport
Marketing Decisions and Communications
(Kotler)
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IntroductionMarketing Information System

• Important of MKIS
• MKIS make the firm has marketing strategy...
  
• Marketing Manager need Information for decision
  speedy , accuracy , effectiveness and
  Profitability...
• Marketing Manager must distributes the
  information to whom it may concern...
• Marketing Manager need information and
  communicates to his/ her customers...
• Marketing Manager need more advantage than
  competitors

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IntroductionMarketing Information System

• What R U Learn?
• Acknowledgment in marketing strategy and
  management
• IS IT Comprehension.
• Used of computer and IT enabling tools.
• Introduce to know what database system is
• MDSS outstanding performance.
• Revolution of Marketing strategy with
  e-Marketing and e-Commerce and Web application
  with software tools.
• Impacts of IT in ethical issues and society.
• ICT Policy and Government Role
• New Technology on the future

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IntroductionMarketing Information System

• What program are used in MKIS ?
• Database Programming , -gt MS-Access , SQL
• Spread Sheet data , -gt MS-Excel , SPSS
• Application from Web -gt Expert-choice
  ,VISA etc
• Web tools Front-page , Dreamweaver

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IntroductionMarketing Information System

• How about your computer skill?
• ??????????????????????????????????
  ?????????????????????????????? ???????????????????
  ????????????????????????????????????????????
  ????????????????????????? IT ??????? ???????
  ?????? ??????? ?????????????????????????? IT
  ???????????????????????????????
  ????????????????? ????????????????????????????????
  ??? ???????????????????? User ?????

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IntroductionMarketing Information System

• Course Syllabus 3 credit (2-2)
• Description
• Objectives
• Content
• Learning Plan
• Assessment Ratio
• Assessment Criteria
• Hand book
• QA

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IntroductionMarketing Information System

• Course Syllabus
• (MK 315 Course Description) 3(2-2)
• ???????????????????? ????????????????????????????
  ???????????? ?????????????? ??????????????????????
  ??????????????????????????????????????????????
  ????????????????????????????????? ?????????
  ?????????? ???????????? ??? ?????????
  ???????????????????????????????????????

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IntroductionMarketing Information System

• Course Syllabus (Course Objectives)
• ???????????????????????????????????????????
• ??????????????????????
• ???????????????????????????????????????
• ????????????????? ?????????????????????????????
  ?
• ???????????????????????????????????
• ?????????????????????????????????????????????????
  ?
• ??????????????????

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IntroductionMarketing Information System

• Course Syllabus (Course Content)
• ????? 1 ?????????????????????????????????????
  (Information Systems)
• ????? 2 ????????????????? (Information
  Technology)
• ????? 3 ?????????????????????? (Marketing
  Information Systems)
• ????? 4 ????????????? (Database System)
• ????? 5 ?????????????????????????????????
  (Decision Support)
• ????? 6 ???????????????????? (e-Marketing)

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IntroductionMarketing Information System

• Course Syllabus (Course Content)
• ????? 7 ?????????????????????????????
• (e-Commerce Development)
• ????? 8 ???????????????????????????????????????
  ??????????????
• (Impacts of IT on ethical issues
  and society)

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IntroductionMarketing Information System

• ???????????????????
• ??????????????????????????????
• ???????????????????????????????????????
• ?????????????????????????????????????????????
• ??????????????????????????????
  ?????????????????
• ?????????????????????

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IntroductionMarketing Information System

• Course Syllabus (Assessment Ratio Criteria)
• ?????????????????? (2-2)
• ??????????????????????????? 30
• ?????????????????? 20
• ?????????????????????? 50
• ?????????????????
• ?????????????????????????????????? 80
  ??????????????????????????????????????????????????
  ????????????????????????????????????????

100
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IntroductionMarketing Information System

• ?????????????????? (2-2)
• ??????????????????????????? 30
• ?????????????????????
• -          ?????????????????? 5
• -          ?????????????????? 5
• ??????????????????????
• -          ?????????????????????????????????? 5
• -          ?????????????????? 5
• ??????????????????? 10
• ?????????????????? 20
• ?????????????????????? 50
• ???????????????????????????????????? 10
• ?????? 40

30
50
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IntroductionMarketing Information System

• Hand Book
• ??????? ???????????? ??. ??????
  ?????????????????????????? ????????
• ????????????????? , 2541.
• Kenneth C.Laudon , Jane P. Laudon
  ??????????????????????????
• (???????? ????????? ??.???) ???????? ?????????
  ????????????, ??????????,2545.
• - Andrew S. Tanenbaum ????????????????????
  (???????? ????????? ??. ??????)
• ???????? ????????? ???????????? ,
  ?????????? , 2542.
• ????? ?????????????? ??.??. ????????????????????
  ??????????????
• ???????????? ???????????????? ???????????????
  ????????????????????.
• ????? ?????????????? ??.??. ????? ????????????
  ??. ?????????????????????
• ???????????????? ???????????????
  ????????????????????
• ISBN 974-657-813-8 , 2545.

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IntroductionMarketing Information System

• Hand Book
• ?????????? ???????????? ??.
  ?????????????????????????????? ????????
• ??????, 2545
• ????? ?????????????? ???????????????????????????
  ??? ???????? ?????????????? ,
• 2545.
• ??????? ?????????? ??.,????? ????????,????? ???
  ?????????????? (Marketing Moves )
• ???????? ?????????????? ,2545. (?????????
  ???????????? ??????)
• ???????? ??????? E-Commerce
  ???????????????????????????????? ????????
  
• ?????? ,2543
• ????????? ????????????, ?????? ?????????
  ??????????????????????? ????????
• ??????????.
• ??????? ??????????? AHP ???????????????????????
  ?????????????????????????
• ?. ??????? 2542.
• E. Turban , Mclean R. Ephraim ,Wetherbe C. Jame
  .Information Technology for Management 3rd
  New York , John Wiley sons Inc. 2002.
• - E. Turban. Electronic Commerce 2002 A
  Managerial Perspective. New Jersy , Prentice Hall
  . 2002.

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IntroductionMarketing Information System

• Hand Book
• Albright, S.Christian Data Analysis and
  Decision Making with Microsoft Excel , 2002
• Hoffer J.,George J.,Valacich J.Modern System
  Analysis Design ed 2nd , Addison Inc., 1999.
  
• Kotler, Phillip, Marketing Management Analysis
  , Implementation ,and Control. New Jersey
  Prentice Hall Inc , 1997.
• E. Turban , J.E.Aronson, Decision Support
  Systems and Intelligent Systems. New Jersey
  Prentice Hall Inc , 2001.
• E. Turban , R.K Rainer Jr.,R. E. Potter.
  Introduction to Information Technology. New
  York John Wiley Sons, Inc. 2003.

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Marketing Information SystemAnnoucement

• ?????????????? email ????????????????????????????
  ???????
• ??????? Email ????????????????? e-learning
• ??? Username ???????????????????
  49xxxx_at_payap.ac.th
• ?????????????????? ????? Password ????????????
• ??.??????? Lab ?????? email ?????
• ?????????????????????????????????????? Lab
  ??????? 5 ????
• Forum ?? e-learning
• ????????????????????????????????????????
• Download outline slide
• e-Learning
• Module Website

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Marketing Information System Study tools by
Website
http//mkpayap.payap.ac.th/course/mk380/
Homepage/MK380homepage.HTM
http//elearning.payap.ac.th/
????e-learning ?????????? ??.?????????????????????
Admin ???????????? user ???????? ??????
Interactive ??????????????? ??????????????????????
?????????????????????????????
????? ??? ???????????????????????????? User
?????????????? ???????????????????????????????????
?? Traffic ??? e-learning ???????????
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Marketing Information System?? ?????
????????????????????????

• ??????????????????????? Lab ??????? 5
• ???????????????? e-learning ?????15 ????
  ??????????
• ?????????????????? ??????? ?? ?????
• ?????????????????????
• ?????????????????? ???????????????????????????????
  ???????????????
• ????????????????????? ????????????
  ???????????????????????? 10 ????????????????????
  ???????? ?????????????????????
• ???????? ? ????

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Marketing Information System??????????

• ????????????? ???????????????????????????????????
• ????????????? ?????????????? ?????????????????????
  ????????? ???????????????????????????????????????
  ????????????????????? ???????????????????????????
  ???????????????????
• ????????????? ??????? ???????????????????????
  ????????????????????? ????????????????????????????
  ????????????????? ???????????????????????????????
  ?????????????????? (????)???????????????????
  (??????????????)
• ????????????????????????????????????? online
  ????????? ????????????????????????????????????????
  ???????????????????????????????????????????????

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???????????????????????? (1-46)
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???????????????????????? (1-47)
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???????????????????????? (2-47)
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???????????????????????? (48 -49)
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??????????
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Have you ever seen something below the sea ?
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Cause of Titanic were sunk