Marketing Operations Management

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Marketing OperationsManagement

• The Science of Marketing

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Assetlink Background

• Mission Enable Global 2000 companies to
• Achieve Marketing Efficiencies
• Improve Marketing Effectiveness and ROI
• Communicate Business Impact of Marketing
• Marketing Operations Management (MOM) is an
  enterprise software solution for managing
• Marketing Strategy Planning, Budgeting
  Procurement
• Project Management related to Product Launch
  Packaging, Advertising Direct Mail Campaigns,
  Sponsorships Events
• Digital Asset Management Brands, Collateral,
  Market Intelligence
• Marketing Analytics Efficiency and
  Effectiveness Tracking
• Assetlink MOM is deployed at 30 Global 2000
  enterprises
• Assetlink has operations and customers in Europe,
  North America and Asia Pacific (including
  Australia)
• Assetlink is 7 years old, privately held and
  profitable

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Full Service Offering

• Business Consulting Services
• Marketing Performance Measurement Framework
• Marketing Process Reengineering
• Implementation Services
• Project Management for AL MOM solution deployment
• Training
• Software Customization and Enterprise System
  Integration
• IT / Hosting Services
• Software Installation Performance Tuning
• On-line Hosting
• Application Administration
• Marketing Operations Services
• Global Artwork Management
• Brand Guidelines Site Management

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Customers
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Marketing Challenges Solutions

• How EFFICIENT is my marketing execution?
• Who cares Directors of Marketing Services
  functions
• Solutions Digital Asset Management (DAM)
  Workflow Management Procurement
• How EFFECTIVE is my marketing?
• Who cares VP of Marketing / Chief Marketing
  Officer
• Solutions Strategy Planning Budget Mgmt
  Procurement Workflow DAM
• What is the BUSINESS IMPACT of marketing?
• Who cares Everyone! (CEO, CFO, COO, CMO, CIO, VP
  of Sales, VP of Customer Support, )
• Solutions MRM Marketing Functions-specific
  Solutions Brand Mgmt Marketing Analytics
  Integration with ERP, CRM SCM

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Opportunity for Improvements

• Faster Time to Market
• Approvals cycle reduced from 14 weeks to 2 weeks
  -Bristol-Myers Squibb
• Reduction of Packaging Process cycle time
• From 16 weeks to 4 weeks - Novartis/Syngenta
• Agency fee reductions
• 1.3M agency fee reductions at Winterthur
• 25 Productivity gain at Clorox
• Reuse of existing assets
• 200K per brand per year Nestlé
• Global Ad consolidation reduces Ad costs by 10
• 1.8M at Winterthur
• Reduction of Brand Identity distribution costs
  and strengthening of Brand Value
• 200K per year per brand - Novartis/Syngenta,
  Mibelle

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Marketing Operations Management
Planning
Objectives Strategy Plans Budgets
Execution
Analysis
Assetlink MOM
Marketing Workflow Orders Bids Expense Tracking
Track Results Reports Dashboards Triggers
Content
Search Retrieve Customize Publish Distribute
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Assetlink MOM

• OnDemand

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Barriers to adopting Marketing EfficiencySolution
s

• COST Solution acquisition cost ranges from 50K
  to 150K for a basic enterprise DAM and Workflow
  solution
• COMPLEXITY Most corporate needs are very simple
  (organize, search and retrieve, simple workflows)
  but the vendors are pushing very complex and
  expensive solutions
• ROI Higher costs and complexities have prevented
  businesses from widespread adoption and achieving
  returns on investments
• IT INFRASTRUCTURE Companies are afraid that
  access to high-resolution files will overwhelm
  the available network capacity
• SECURITY DAM Workflow solutions require access
  by hundreds of third parties. Most companies do
  not allow easy access by external users

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Overcoming the Barriers

• Introducing
• ASSETLINK OnDemand
• an enterprise DAM, collaboration and workflow
  automation solution used by Global 5000 brand and
  market leaders
• no investment in hardware or software, no
  impact on corporate networks, no worries about
  data backup and no long term commitment
• as little as 29 per user per month

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In 3 Flavors

• Assetlink OnDemand Workflow Edition
• Standard Edition
• Workflow Manager
• Artwork Producer
• Budget Manager
• 59.00Per User/Month
• Included
• Storage 1 GB per User
• 4 Hours Training

• Assetlink OnDemand Standard Edition
• Marketing Portal
• Digital Asset Manager
• Approvals Manager
• Site Builder
• Marketing Knowlegde Mgr.
• 29.00 Per User/Month
• Included
• Storage 1 GB Per User
• 4 Hours Training

• AssetlinkOnDemandEnterprise Edition
• Workflow Edition
• Marketing Scorecard
• Strategic Planner
• Operational Planner
• 89.00Per User/Month
• Included
• Storage 2 GB per User
• 8 Hours Training

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Assetlink MOM

• OnDemand
• Standard Edition

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Marketing Portal

• Single point of access to all the marketing
  content, notifications, triggers, discussions and
  sites
• Marketing Dashboard
• Configurable, filtered access to the relevant
  content to each user
• User-personalized access to all the relevant
  content
• Multi-page layout for easy and logical
  organization of information
• Easy integration with Web Services for accessing
  third party content
• Powerful medium to broadcast messages to all
  users

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Digital Asset Manager

• User-defined hierarchical content organization
  for easy navigation
• User-defined meta-data / business information for
  easy search and retrieval
• Support for all media types (vector and raster
  graphics, video, audio, HTML, Office documents,
  )
• Automatic thumbnail generation
• On-demand format conversions
• E-mail distribution and automatic delivery to FTP
  sites
• Powerful version management
• Usage reports and ROI calculations

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Approvals Manager

• Online review and approvals of office documents
  and creative designs
• Supports sequential and simultaneous routing
• Individual instructions for each reviewer
• Automated consolidation of comments from all
  reviewers
• Support for multiple revisions and review cycles
• Automated notification on delay or completion
• Supports Acrobat PDF, Word and Excel documents
• Strong reporting capability

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Site Builder

• Build brand identity sites and communities,
  product sites for sales and customer support
• Enable sophisticated navigation without any
  knowledge of HTML or Internet technologies
• Tightly integrate access to digital assets
• Set up search wizards to lead users to
  appropriate information
• Support updates by multiple authors
• Enable 2-way interaction by integrating
  discussion forums
• Set up authentication through login or enable
  anonymous access

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Marketing Knowledge Manager

• Build discussion forums for user communities
• Build customer service and sales support forums
  and FAQs
• Conduct polls and surveys
• Control access to forums and topics
• Involve users by inviting them to participate in
  discussion topics
• Attach documents in responses to topics
• Use it stand-alone or in tight integrated with
  DAM, Marketing Portal and Site Builder

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Assetlink MOM

• OnDemand
• Workflow Edition

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Workflow Manager

• Building of company specific workflows for
  marketing projects
• System based re-scheduling and ad-hoc completion
  of activities
• Online Review and Approvals of office documents,
  design layouts and artworks
• Interactive online execution of activities
• Automated asset archiving at end of process
• Detailed, user based reporting and project
  controlling functionality

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Artwork Producer

• Template based customization of print ads,
  collateral packaging

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Budget Manager

• Plan and manage marketing budgets
• Track achievement of objectives and results

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Assetlink MOM

• OnDemand
• Enterprise Edition

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Marketing Scorecard

• Translate marketing strategy into objectives
  (Marketing Performance Indicators)
• Controlling Track achievement of objectives
  (KPIs)
• Marketing analytics

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Strategic Planner

• Develop online marketing strategy
• Communicate strategy with marketing community
• Compare and manage strategies
• Marketing analytics

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Operational Planner

• Translate marketing strategy into objectives
  (Marketing Performance Indicators)
• Develop online marketing plan with activities,
  media plan, target groups, segments, expected
  results, etc.
• Controlling (Budget, Plan, Committed, Spends,
  Available)
• Plan and communicate business impact of marketing
  activities
• Marketing analytics (marketing effectiveness,
  ROI, efficiency, business impact)

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Summary

• Comprehensive and proven solution for marketing
  operations management
• Knowledge of your industries best practices
• Tailored to your industry
• No investments, no minimal number of users or
  contract duration
• Turn-key solution with fast implementation cycle
• Providing of interfaces to other systems (ERP,
  SCM, CRM, eCommerce, Web)
• Documented case studies that show benefits and
  ROI
• 7 year successful track record
• Global operations