Manish Choudhary

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Manish Choudhary Managing Director Pitney Bowes
MapInfo India
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Pitney Bowes MapInfo Noida RD

• RD center Location Intelligence
• Only state-of-art RD Pitney Bowes facility
  outside G-8
• Focus areas
• Product design development
• Data development
• Quality assurance localization testing
• Professional services
• One to 130 in first year
• Product feature releases in first year

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Entry strategy for India

• Initial outsourcing model
• Logistics
• Culture
• Process
• Maturation as captive RD center
• Operate tight ship initially
• Leverage existing talent pools references
• Offer full product development experience
• Move teams out of traditional silos
• Change mindsets from tasks to ownership

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Captive strategy - People

• Retain IP retain people
• Better opportunities and product exposure for
  teams
• Moving engineers up the value chain in product
  dev.
• Wealth of knowledge in 20 years product company
• Best in domain - peers and mentors

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Captive strategy Processes

• Global development practices
• Feature-driven development
• Cultivate discipline of product vs. 3rd party
  development
• Expansion of strategy post-acquisition
• Location intelligence IP
• Mail-stream IP
• Output processing
• Customer communication, experience, information
  mgmt.

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Key successes

• Building human capital in LI IP
• Zero attrition in first year
• Product feature deliveries early in the cycle
• Some product CDs getting out of RD center
• Knowledge center

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Significant contributions to Products

• Features for MapInfo enterprise location platform
  (Envinsa-SOA based P2P enterprise platform
  exposing LI and PA capabilities)
• Multiple product releases for Geocoding products
  (MapMarker family- Java based geocoding service
  platform)
• MapXtreme Java (Pure Java mapping APIs)
• Features for Desktop mapping applications
  Asset-management solutions.
• Data development for many countries
• Services team.

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Some India-specific context on MapInfo

• Case Study 1 Hero Honda Motors
• Case Study 2 Kolkata MDA
• Case Study 3 Perot Systems

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Case Study Hero Honda Motors MapInfo

• To identify ideal routes for deliveries
  throughout the 10,000 man distribution services
  network
• Shortest route
• Most accessible route

• The old way Paper maps and atlases, pen,
  pencil!

• The new way MapInfo Professional based solution
• Up-to-date accurate maps
• Algorithms for effective routing
• Location-based asset (property, people)
  management
• Identify patterns trends

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The Solution

• Hero Honda Motors, ML Infomap, MapInfo Products

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Measurable Benefits

• Track up to 2400 trucks through 25,000 km
  road-length
• Route optimization by 6 in year 1 measurable
  benefits to the Hero Honda Outbound Logistics
  Team
• 3-4 person team identifying ideal delivery route
  down to one
• Shortest route
• Most accessible route

• Visit http//www.mapinfo.com.sg for more
  information

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Case Study Kolkata MDA MapInfo

• To help with Kolkata urban planning development
  challenges
• Access to spatial data
• Analysis of urban infrastructure
• IT integration

• The old way Paper maps, filing manual
  processing!

• The new way MapInfo product based solution
  (MSIS)
• Municipal Support Information System
• Up-to-date accurate online municipal maps
• Water, sewerage, public places, hospitals,
  schools
• Common electronic datasets across departments
• Publicly available touch-screen based InfoKiosk

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The Solution

• Map display/enabled modules
• Query reporting
• Tax
• Health
• Education
• Registry
• Resource management

• KMDA, Regal Services, MapInfo Products

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Organizational Benefits

• Interoperable location-based solution across
  depts.
• Analysis for urban-planning
• Better data visualization
• Identify deficient zones
• Logistics

• Visit http//www.mapinfo.com for more information

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Case Study Perot Systems MapInfo

• Fleet Management System
• Location-precise security solution for employees
• Provide information on location, speed and route

• The Solution using Mapinfo products
• Vehicle mounted device using
• GSM, GPS, GIS technologies
• MapXtreme 2005 and SteetPro data
• Proximity card and immobilization technologies

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The Solution

• Perot Systems, AutoPAY, MapInfo Products

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Solution Benefits

• Secure Associates
• Fleet optimization
• Automated Reporting
• Distance traveled by a vehicle
• Associates in a vehicle

• Visit http//www.mapinfo.com.sg for more
  information

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Way forward

• Looking ahead to larger, hi-tech facility for
  400-500 people
• Expand contributions to existing MapInfo products
• Move into Pitney Bowes products for the
  mail-stream
• Institutionalize Pitney Bowes governance
  best-practices
• Longer-term goal of establishing global center of
  excellence for LI mail-stream IP

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Key challenges

• Cultivating and sustaining an RD mindset in
  India
• Retention
• Empowering young teams to work on global products

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Significant contributions to Industry

• Converging multi specialty talent to the
  solution-space
• Hire people across industry (Academicians,
  Geologist, environment specialist, planners,
  software experts)
• Built teams with mixed talent pool
• Leverage MapInfo's rich tech heritage to mentor
  these teams
• One year and we now have a multi specialty,
  versatile team contributing back to product
  roadmaps
• Building an efficient ecosystem with contributing
  to product development and enhanced products back
  to users

Business Users
Product Development
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Thank you.
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