Cornwall Marine Network

1
Cornwall Marine Network

• Roger Graffy
• Chairman

2
Cornwall Marine Network

• Whats Objective One ever done for us?
• Cornwall and Isles of Scilly Economic Forum
• 27th November 2008

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Cornwall Marine Network
Objective To improve the prosperity of the
Marine Businesses of Cornwall
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Cornwall Marine Sector

• Market
• Longest Coastline in UK
• 130 million per annum GDP (2005)
• 1 in 7 of the marine jobs in UK
• 14,000 jobs directly or indirectly involved in
  sector
• 600 businesses in Cornwall

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Cornwall Marine Sector

• Market
• Sector Characterised by Micro SME businesses
  (86)
• Newly recognised sector
• CMN membership is 305 marine businesses
• CMN membership 92 of sector turnover

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Cornwall Marine Sector

• Key Issues affecting growth of the sector
• Structural problems
• Lack of skilled labour
• Ageing workforce
• Red tape and regulations
• Exchange rate
• Loss of coastal sites and lack of berths

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Cornwall Marine Sector

• Marine businesses need
• Improved
• Marketing
• Training
• Innovation support
• Working together
• and time to achieve this..

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Cornwall Marine Sector

• Objective One Investment
• ERDF 535,000 marketing support (1.07M project)
• ESF 211,000 Co-Finance Phase 7 Training support
• Stakes 164,000 cross sector training project
• Technical Assistance 52,000
• this research project
• Was it worth it?

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Technical Assistance Research

• Research Methodology
• Independent research study Perfect Moment
• Quantitative email survey 1/3 response
• In depth telephone interviews 81 businesses
• 36 of CMN membership participated
• Completed Spring 2008
• At the start of this funding programme these
  businesses accounted for 41.6 million 32 of
  sector.

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Key Research Findings

• Business Profile Issues
• 95 Equipment and Service Providers
• 55 Draw more than half their income from
  outside Cornwall

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Key Research Findings

• Lack of Skills
• 26 of existing staff lack critical skills
• 48 forecast future skills shortage
• 29 reported hard to fill vacancies
• Majority concerned that skills are being lost
• Unattractive to young people
• Problems retaining staff

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Key Research Findings

• Workforce profile issues
• 1,505 people working in 78 firms that supplied
  details
• 17 workforce female (48 Cornwall)
• BME and disabilities have very small
  representation
• Migrant workers growing 1.7
• Marine Sector workforce in Cornwall 7,000

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Key Research Findings

• CMN highly respected
• 99 rated Very Easy or Quite Easy to gain help
  
• from CMN
• Contrasts with other support agencies at 78
• Main support training courses, direct funds,
  marketing advice, mentoring and seminars

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Key Research Findings

• 80 considered marketing programme as biggest
  impact on business
• Training seen as great resource 23 spending
  over 500 per person
• CMN played a role in 82 of marine companies
  that took up training funds
• Training Needs Analysis and Work based Assessors
  
• enabled micro businesses to access vocational
• qualifications and apprenticeships for first
  time
• Unprecedented growth in learners

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Key Research Findings

• Turnover increase
• 41.6 million to 98.8 million extra 57.2
  Million (137)
• (target increase 13.0 million)
• 55 earn more than half their income from
  outside Cornwall
• Micro business (ie less than 10 employees)
• Average Turnover Growth 272,000 up to 690,000
  pa

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Key Research Findings

• Impact on jobs
• 224 new full-time jobs created (target 150)
• From 1999 to 2007
• Full-Time workforce has grown by 81
• Part-Time by 198
• and Freelancers by 122
• More than 900 learners supported in 3 years
• unprecedented in marine sector

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Key Research Findings

• Cross Cutting Themes
• CMN have led by example the introduction of
  embedding best practice
• ICT
• Equal Opportunities
• and Environmental Sustainability
• Ripple Effect means Things are Starting to Happen

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- Cornwall Marine Sector

• CMN future plans

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CMN plans

• Priorities
• Skills and competencies
• Marketing and self promotion
• Higher value products and services
• Innovation Agenda

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CMN plans

• Training
• Closer to the work place
• What the businesses want not what the trainers
  want
• Continually overcoming barriers to engagement
• SW Marine Academy

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CMN plans

• Owner Manager
• Wants help no longer lifestyle
• Want to work together
• High growth opportunities significant potential

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Cornwall Marine Network - Conclusion

• CMN has the integrity of being owned by its
  member businesses and is not-for-profit.
• The unprecedented scale of return for marine
  employers from the ERDF marketing investment
• Together with the pioneering ESF funded training
  developments that are demonstrating how employer
  led training should
• be deployed,
• Have resulted in a return of investment value for
  
• Objective One that is unparalleled in any other
• Cornwall business sector.

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Cornwall Marine Network

• Thank You
• from 305 Members
• Of the
• Cornwall Marine Network
• Roger Graffy
• Chairman