News Without Borders

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News Without Borders

• NAR

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Introduction

• Media in General
• US Media Today
• World Media

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Agenda

• How News Is Distributed Internationally
• How You Can Be a Part of It

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Overview

• International News Distribution
• Electronic Now
• Major Channels
• Wire Services
• Satellite
• Internet
• Research Monitoring

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Vocabulary

• media an entity or vehicle through which
  something is conveyed or accomplished (plural of
  MEDIUM, but popularly used in both plural and
  singular) any communications vehicle which
  transmits programming or messages to people

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Vocabulary

• media An extension of one of the senses or
  faculties of the human body McLuhan
• example television eye, vision
• radio ear, hearing
• typewriter hand, writing

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Vocabulary

• mass media print or broadcast outlet through
  which material is communicated to the public at
  large, usually means newspapers, television,
  radio, etc.

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Vocabulary

• media classifications (traditional)
• print
• electronic radio, television
• new media Internet-related
• BUT --

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The Newer Media

• all
• media
• are
• extensions
• of
• some
• human
• faculty,
• psychic
• or
• physical

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McLuhans Media

• McLuhan identified 26
• Eric and Marshall McLuhan enumerated 67 types

• Some current experts recognize at least 17 groups
  of media and at least 500 major channels of media
  information

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Major New Media Types
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The New New Media

• Explosive growth
• Complicated, interrelated character
• International nature
• Complex ownership and operation
• McLuhans global village

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Vocabulary

• international placement a placement
  normally made outside the boundaries of the
  originator or in an international medium
• pickup the use of a news release or other
  publicity material
• reach range or scope of influence or effect
  of media placement

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Vocabulary

• coverage media treatment, the extent to
  which an event is reported the circulation area,
  demographics, or other data pertaining to the
  distribution of a news pickup
• exposure individuals degree of contact
  with a message cumulative contact of frequency
• impact effectiveness, impression,
  attention-getting ability the net effect of a
  media message on the recipient

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Vocabulary

• message a communication, a statement, a basic
  theme or significance. Marshall McLuhan also
  stated the media is the message, meaning that
  the communication vehicle such as television
  itself can be so significant that the contents of
  a presentation become relatively insignificant

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How NAR Distributes News

• News Releases and Wires
• news release a news or feature article written
  by a publicist and sent to newspapers or other
  media it is one of the commonest forms of mass
  communications used by professional communicators
  
• - wire service a news service that originally
  transmitted by telegraph wires today mostly by
  high-speed electronic means
• Targeted Distribution
• Over the Transom

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Research With Search Engines
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Factiva
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How NAR Influences Media in US

• Charts/stats -- Delahaye
• Electronic SMT
• Print Clips Power Media

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NAR excelled in both overall exposure generated
by discussion of the Banking issue and POSITIVE
exposure coverage that favorably presented the
organizations position
Banking issue exposure over time 2002
Share of exposure
Impressions (In Millions)
Count of articles
Share of positive exposure
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Satellite Media Tour

• 23 Localized Broadcasts
• 1,271,480 Localized Impressions
• Broadcasts moved the needle

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• GLAMOUR 1

• GLAMOUR 2

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Add additional WashPost clips

• WASHINGTON POST Hometown Heroes story

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International Outreach

• Media We Cover
• Markets We Cover
• How Messages Move Across Media

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Media We Cover -- Print

• Feng shui praised for power
• Gail Lyons, chairwoman of the National
  Association of Realtors 2002 International
  Operations Committee, says feng shui suddenly
  because the in thing during recent years.
• Its taken over the baby boomers, says
  Ms. Lyons, whose committee works with real estate
  groups worldwide.

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Media We Cover -- Radio

• NATIONAL ASSOCIATION OF REALTORS LOOKS FOR
  BILATERAL AGREEMENTS IN PERU
• During their stay in the country, the
  delegation comprised of Aida Turbow, regional
  coordinator for South America, and David Segrest,
  all met with important institutions such as the
  Peruvian Chamber of Commerce, the Peruvian
  Chamber of Real Estate

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Media We Cover -- Television

• Thanks for your assistance in arranging the
  interview between your chief economist and Mr.
  Naoki Tanaka.
• Mitsuko Nakayama, producer, NHK News

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Media We Cover --New Media

• U.S. Realtors Investing Their Time in Latin
  America
• U.S. Realtors Join Latin American Summit
• Representatives of the National Association
  of Realtors were busy all over South America
  Monday, meeting with real estate professionals in
  Argentina and hosting a regional conference with
  one of Brazils most influential real estate
  associations.
• NAR joined SECOVI to sponsor the Brazil
  Summit, a regional Latin American real estate
  industry symposium held in Sao Paulo Aug. 27-28.
• --Elbert Garcia, the LATino News Network

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Markets We Cover
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• Reunión de operadores immobiliarios
• en San Pablo
• Se analizarán proyectos y habrá un máster
•  
• Del 22 al 22 de septiembre proximo, se
• dictará en San Pablo, Brasil, el Taller Immo-
• biliario y Cumbre de Educatión organiza-
• do por la National Association of Realtors
• (NAR), de los Estados Unidos, y Secovi-SP,
• la principal associatión immobiliaria de
• Brasil.

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FINANCIAL REVIEW -- Australia

• CAPITAL GAINS
• In the U.S., single house prices paused or in
  most cases retreated in the December quarter of
  2001 but still finished the year to March well
  ahead by 20 in New York and 17 in Los
  Angeles, according to the National Association of
  Realtors.
• --Robert Harley Rarley

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Belgium

• Vorruitblik VS verkopen vesaande huizen ist
  5,50 mln
• Dat is de gemiddelde verwachting van economen
  die First Call polste Hun verwachtingen varieren
  van 5,0 miljoen tot 6,0 miljoen. In januari
  bedroeg het aantal verkochte bestaande huizen 8,0
  miljoen. De Amerikaanse National Association of
  Realtors maakt de cijfers voor februari am 16.00
  uur bekend

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OTS -- Czech Republic

• Obchodníci s nehnutelnostami z USA chcú
  podporit trh v KSVE
• Praha 23 októbra Obchodníci s
  nehnutelnostami z USA vrátane predstavitelnov
  National Association of Realtors (NAR) sa

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LE SOLEIL, Québec City

• Les reventes de logements baissent en fevrier
• Les reventes de logements ont enregistre une
  diminution de 2,8 en fevrier aux Etats-Unis, au
  rythme annuel de 5,88 million dunites contre
  6,05 millions (revise de 6,04 millions) en
  janvier, a annonce lundi lAssociation americaine
  des agents immobiliers (NAR)

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China

• BEIJING, Oct. 9
• NAR JOINS FIRST INTL INVESTMENT REAL ESTATE
  FORUM IN CHINA
• While China is eager to understand the
  rules of play in world real estate markets, the
  rest of the world is also thirsty for knowledge
  of Chinas real estate market, said Gail Lyons.

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Denmark
US-ejendomsmarked i vækst Salget af
eksisterende huse steg med 4,5 ppt i juli, mens
salget af nye huse steg med 6,7 pct. i følge den
amerikanse ammsenslutning af ejendomsmæglere
National Association of Realtors. Byggefirmaer og
ejendomsmæglere forventes at sælge 6,36 mio. huse
i år det er mere end sidste års rekorksalg på
6,21 mio. huse.
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Vereinigte Wirtschaftsdienste

• US/VERKÄUFE BESTEHENDER HÄUSER MÄRZ 8,3
  PROZENT gg Vm.
• NAR-Chefvolkswirt David Lereah bewerte den
  März-Rückgang als erwartet. Das Tempo der
  Verkäufe im Januar und Februar war wirklich
  halsbrecherisch gewesen, sagte er

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• U.S. Real Estate Executives Attend
  Conference Policy Mirrors Bushs Free Market
  Initiatives
• SAN SALVADOR The executives, led by Jorge
  Cantero, a Realtor from Miami, also will join in
  economic discussions of regional common market
  policies that mirror President Bushs free market
  initiatives for the region.
• Our purpose is to explore future partnerships
  with other associations in the region. Our goal,
  as always, is to advance ongoing business
  relationships, mutually profitable business
  networks and joint initiatives, said Cantero.

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Italy

• USA, vendite case esistenti febbraio 2,8 m/m
• Le vendite di case esistenti negli Usa sono
  state pari a 5,88milioni di unita a annualizzate
  nel mese di febbraio, per un ribasso del 2,8 su
  gennanio, secondo I dati della Nar (National
  Association of Realtors). Le previsioni degli
  analisti erano per una lettura 2 5,5 milioni di
  unita.

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Jamaica
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• The software story is in Newsweek Japans
  7-24-02 issue, page. 17. Thanks for all your
  help in setting it up.
• -Tiffany Speaks, Assistant Editor,
• NEWSWEEK JAPAN

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Malaysia

• KUALA LUMPUR Demand for real estate is expected
  to rebound along with overall consumer spending
  in Malaysia and other Pacific Rim countries,
  according to the National Association of
  Realtors. In addition to property agents from
  Malaysia, the conference has brought together
  leading real estate professionals from Indonesia,
  Singapore

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• MINDER GROTE DALING VAN HUIZENVERKOOP
• In de Verenigte Staten is het aantal
  vorkochte bestaande eengezinswoningen in februari
  met 2,8 dedaald tot een naar het jaar omgerekend
  aantal van 5,88 miljoen. Dit heef de National
  Association of Realtors,een vereniging voor
  makelaars in onroerend goed maandag.

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• Verkoop bestaande woningen VS februari 11,6
• Het aantal verkochte bestaande woningen
  maakt ongeveer 85 uit van het totale aantal
  verkochte eengezinswoningen. Bovenstaande door de
  National Association of Realtors (de makelaars in
  onroerend goed bekendgemaakte cijfers zijn
  gecorrigeerd voor seizoensinvloeden

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Norway

• REKORDÅR FOR HUSSALG
• Flere ser større muligheter for en langsiktig
  verdistigning i hus og leiligheter enn ved å
  satse på aksjer på Wall Street. Statistikken fra
  elendomsmeglerforbundet, the National Association
  of Realtors, viser at hussalget økte med 4,5
  prosent i juli.

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Panama

• La Asociación Panameña de Promodores y
  Corredores de Bienes Raíces (ACOBIR) en asocio
  con la Asociación Nacional de Bienes Raíces de
  los Estados Unidos (NAR, por sus siglos en
  inglès) llevaran a cabo el Seminario de Servicio
  de Listado Múltiple, con el cual se busca
  modernizar las técnicas de funcionamiento.

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Pakistan

• The percentage of home buyers using the
  Internet to search for a home rose from 2 in
  1995 to 50 in 2001, according to a report by
  Borrell Associates Inc., a Virginia-based
  research firm.The United States National
  Association of Realtors instituted broker
  reciprocity, also called IDX on January 1, 2002,
  to help agents.
• Lahore, DAILY TIMES MONITOR

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Paraguay
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Peru add Peruvian clips, use color for Sintesis
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Saudi Arabia

• 3 Rabi ath-Thani 1423
• eBay Set to Auction New Homes Online
• Online auctions are one way that the real
  estate industry uses information technology to
  offer services and meet consumer demand, said
  Steve Cook, vice president of public affairs of
  the National Association of Realtors.

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Spain

• Norteamericano compra casa en España
• Qué hay en España que no guste al extranjero?
  nada, asegura Norman Flynn, presidente de la
  NAR. El norteamericano no sólo se ha dado
  cuenta del buen clima, la comida, las playas y la
  gente amable que tiene España, sino que para él,
  el mercado immobiliario es muy favorable y
  estables.

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• Walt Molony bleibt gelassen. So dedauerlich
  die geplatzten Haustraeume fuer den Betreffenden
  seien, auf nationaler Ebene bestehe kein Grund
  zur Sorge, sagt der Wirtschaftsexperte der
  National Association of Realtors, der
  Lobbyistenvereinigng der Immobilienbranche. Einen
  Preiseinbruch auf breiter Front erwartet er
  nicht. Die Steigenerungsrata werde sich im
  kommenden Jahr normalisieren.
• -Peter Keller

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Channel News Asia, Singapore
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Thailand

• Commercial leaders gather for strategy
  conference
• .. Leading commercial real estate officials,
  known as the Realtors Commercial Alliance
  Advisory Board, met last week to exchange views
  on top economic and business issues and to
  consult with legislative representatives. During
  a two-day conference, commercial real estate
  leaders.

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• The Consortium will maintain an Internet Web
  site, which will become the leading
  international real estate site, NAR First Vice
  President Cathy B. Whatley explained.

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How Messages Move From Media to Media

• Traditional Model Print ---- Print ----
  Print ---- Radio /TV
• New Alternative Model New Media New Media
  New Media Print / Radio / TV

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Summary

• Electronic
• Extremely Fast
• Hard to Observe and Control Life of Its Own

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Special Characteristics of Modern Media

• Why Its Borderless Today
• No Purely US Domestic Media Anymore Stories
  Jump and Migrate Outside U.S.
• No Really Foreign Media Anymore Many Top
  American Media Have Foreign Component

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More Special Characteristics

• Domestic Isnt Domestic Anymore
• International Is Now Domestic

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Foreign Media Companies in the U.S.
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Domestic Isnt Domestic Anymore

• The U.S. has evolved to a multicultural and
  multilingual society to such an extent that you
  can no longer communicate domestically without
  taking all these segments into account.
• --Ofield Dukes, Howard University

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Multicultural Audiences
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Domestic Isnt Domestic

• Its like a bad dream, seeing your son get
  captured on TV, she said. Mrs. Hudson, who is
  of Filipino ancestry, said she saw the footage on
  a Filipino station she subscribes to
• NETSCAPE.com

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How Are We Doing?

• Over 91 Placements Worldwide
• Comparable in Diversity and Reach to Major
  Profit-Seeking Company in Multi Billion Class
• Most Major World Markets
• 14 Languages
• Major Foreign Media

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Defining Global Success

• NAR s messages move worldwide
• Agence France Presse Xinhua
• Financial Times Neue Zuercher Zeitung
• Osservatore Romano Lahore Daily Times

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We Can Do Better Together

• Use Our Resources To Help Frame Your Messages
• Work With Us To Place and Repurpose Our and Your
  Messages in Non-U.S. Media
• Quality Communicate Messages Better
• Quantity Increase Outreach
• Increase Credibility

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Where to Get More Information

• Cutlipp, Effective Public Relations
• Culbertson Chen, International Public Relations
• Drost, The Worlds News Media
• Seitel, The Practice of Public Relations
• vanden Heuvel Dennis, Changing Patterns Latin
  Americas Vital Media
• vanden Heuvel Dennis, The Unfolding Lotus East
  Asia s Changing Media
• http//www.realtor.org
• imoore_at_realtors.org