Destiny Web Solutions Inc. Philadelphia, PA

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Destiny Web Solutions Inc.Philadelphia, PA

• Harsh Bhagat
• Seth Johnson
• Fred Vandervennet

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Tonight's Agenda

• Key Players
• Background Information
• Business Model
• The Pattern Server
• Influential Forces
• Conclusions

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Key Players

• Lucinda Duncalfe(1996) CEO
• Lester Shuda (1994) Founder
• Russel Holt (1994) Product Development
• Raef Lee Board member - Product VP
• Paul Rehmet Mgr. Web Cycle Team
• Reade Frank - Marketing
• Mike Kirschner Product Manger

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Background Information

• 1990 - Lester Shuda becomes successful freelance
  software consultant
• 1994 - Destiny founded by Lester Shuda
• 1994 - Russell Holt joins Shuda and Destiny
• 1995 - First business venture with Vanguard Group
  
• 1995 - AOL asks Shuda and Holt for help with home
  banking

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Background Information

• 1996 (early) - 1st company transition consulting
  to product
• 1996 - Hired Lucinda Duncalfe as CEO
• 1997 - Received 1.4 million from private venture
  funding
• 1997 - Shift from home banking to credit cards
• 1999 - 2nd company transition product to
  consulting

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Traits of the Business

• Web Enabled
• Profit in niche markets
• Adapt, grow, and exit

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Business Model
IT consulting, banking, credit cards
CONCEPT pattern based methodology
Reputation/referrals
IBM, MSFT, LUCENT
Innovate and exit
Agility/High margin services
CAPABILITIES human talent, experience
VALUE High-margin services where
commoditization had not arrived
People/partners
performance
Leadership
Innovation
Infrastructure
reputation
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Strengths of Model

• Adaptability flexibility to fit into niche
  markets
• Focus devoted team
• Ability to profit quickly corporate agility

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Weaknesses of Model

• Investment-heavy pattern system
• Innovation good for management not for business
  
• Specifics cannot be addressed by patterns
• Cannot address larger scope of business
• Vaguely defined value proposition

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Evolving Business Model
Extend
Enhance
Expand
Destinys Strategy Exit a market and or drop a
product/service offering completely
Exit
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Pattern Language Server

• A storage network for the companys patterns.
• A system of patterns that can be combined to
  produce positive company choices.
• Allow all employees full access to the pattern
  language server.

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Destinys Use of Patterns

• Master/Apprentice theory
• Masters are free to make changes without formal
  process maps, ad-hoc.
• Apprentices will have access to the knowledge of
  the Master through the pattern language server.

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Pros To Pattern

• Allows flexibility in completing a task.
• No formal process maps to follow.
• Works well when the environment is changing
  rapidly.

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Cons to Pattern

• Difficult to explain to potential customers.
• Clients not familiar with the approach.
• Destiny Web Solutions still learning the
  approach.

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Influential Forces - Porters
Threat of Substitute Products or Services
Competitive Intensity
Buyers
Suppliers
Barriers to Entry None
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What should they Do?

• The market is not ready for this pattern
  approach to problem resolution.
• Implement process maps and a set of standard
  work procedures.
• Company growth will test the agility of the
  pattern strategy

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Current Status

• Are they still around?
• Welcome to Destiny Online!
• Their website does not appear to be up and
  running!!

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Any Questions?