Unternehmenskooperation Regionalentwicklung Marketing Kommunikation Medienarbeit

1

• Innovative strategies for the development of
  cities and regions

INTA30 World Urban Development Congress -
Competitiveness, Creativity and Community 8 -
11 October 2006, Belfast, Northern Ireland, UK
2
Agenda

• 1. Who speaks to you ?2. About what do I speak
  to you ?3. Successful examples from south-east
  Lower Saxony
• - Success model WOLFSBURG AG - Future model
  projekt REGION BRAUNSCHWEIG GMBH
• 4. What can we conclude from that ?
• - Cities and regions must oppose
  unemployment - We need a new culture of
  confidence and co-operation
• - We need a new investment culture

3
Who speaks to you ?
Consultation Drafts Conversion
Co-operation of enterprises Regional
development Marketing Corporate
communications Media relations
4
About what do I speak to you ?
5
South-east of Lower Saxony
8 communes, 3 cities 5 rural districts 1,2
million inhabitants Face 5.100 qm² Central
situation into the middle of north-Germany
6
(No Transcript)
7
Successful examples from south-east Lower-Saxony
Success model WOLFSBURG AG Future model
projekt REGION BRAUNSCHWEIG GMBH
8
Success model Wolfsburg AG
Private Public Partnership between VOLKSWAGEN AG
and city of WOLFSBURG More than 6500 jobs arose
only in five years - Innovations Campus -
Supplier Location Services - World of
Experiences - Personnel Service Agency - Health
Project - Network Sustainability
9
(No Transcript)
10
Future model projekt REGION BRAUNSCHWEIG GMBH
The objectives Strengthening of the regional
economy and promotion of lasting economic growth,
in order to safeguard existing jobs and create up
to 10.000 new jobs. Image improvement and
increase of the attractivity of the region for
enterprises, science and research as well as for
qualified workers, in order to profile the
location in the German and European competition.
11
Future Model projekt REGION BRAUNSCHWEIG GMBH
Private Public Partnership (5050)Companion VW
Financial Services / Volkswagen AG, Salzgitter
AG, Public Insurance AG, AGV, IG metal, ZGB,8
regional authorities (3 cities, 5 rural
districts)Founded on 09th February 2005after
fusion of the regional organizations reson
e.V.,THE REGION GMBH and projekt REGION
BRAUNSCHWEIGAnnual Budget 3,8 Mio. (2,5 Mio.
companion contributions, 0,2 Mio.
supporting-contributions and 1,1 Mio. project
gains)
12
Projects (October 2006)
Microproduction Center for vehicle
electronics Plastic development
center Tourism North German water
center Co-operations for mid-sized
companies Energetic utilization of
biomass Telematics and satelite navigations
13
(No Transcript)
14
What can we conclude from that ?

• Cities and regions must oppose unemployment.
• We need a new culture of confidence and
  co-operation.
• Regional development needs a new investment
  culture.

15
Many thanks for your attention!
Manfred B. Geisler
Weinbergsweg 2 D-10119 Berlin
www.maexandcom.de