A journey of entrepreneurship

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• A journey of entrepreneurship

VILV/Leuven Inc Forum November 20th ,
2007 Danny Lein Founder Managing Director
e-Zone danny.lein_at_e-zone.net
 All our dreams come true, if we have the
courage to pursue them  - Walt Disney
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Starting thought
Who can be an entrepreneur? Anyone who wants to
experience the deep, dark canyons of uncertainty
and ambiguity, and who wants to walk th
breathtaking highlands of success. But I
caution, do not plan to walk the latter until you
have experienced the former. G. Perotti sr.
Source Venturebay brochure, 2000
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A journey of entrepreneurship ...

• 1987 1992 KU Leuven (ir. Elektrotechniek)
• 1992 1995 Procter Gamble (Management
  Systems)
• 1995 1996 INSEAD MBA
• 1996 1999 McKinsey Company (Management
  Consulting)
• 1999 2003 Venturebay
• 2003 - ... e-Zone / Register.be / MobileWeb.be

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E-ZONE has gone over the past years through a
period of exciting growth propulsed by a number
of entrepreneurial growth initiatives
1999
2000
2001
2002
2003
2004
2005
2006
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E-ZONE Current brand portfolio and market
approach
Mobile
Target customers Retail Soho Small
companies Medium sized entreprises Large
corporations
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E-ZONE Some reference customers and partners
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Adapted legal structure
E-ZONE Group
E-ZONE NV

• General Management
• Shared Services (IT, FA, HR, Comm)

Register NV
E-ZONE SAS
MobileWeb NV
MECE NV

• Business Unit Internet
• Offer Domain, Email, Hosting
• Brands Register.be, E-ZONE.fr, Telito.com,
  Register.eu
• Activities marketing, sales, customer service,
  product development

• Business Unit Mobile Solutions
• Offer connectivity, marketing, payment, mobile
  internet
• Brands MobileWeb.be, MobileWeb.fr
• Activities marketing, sales, customer service,
  product development

• Business Unit Mobile Communities
• Offer chat, game, content
• Brands Play, TH, 3445
• Activities marketing, sales, customer service,
  product development

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E-ZONE where we are today

• E-Zone NV has a strong and constantly growing
  client and user base
• SME/SOHO/Retail 25.000 customers
• Corporate Randstad, VDAB, Fortis, UCB,
  BridgeStone, Atlas Copco, Scarlet, IKEA, Deutsche
  Bank,
• Registered users 250.000
• Staff
• 23 FTE
• 4 job openings (check our site!)
• Shareholders Danny Lein (37,5), Paul Janssens
  (37,5) and Mitiska Netfund Europe (Proxis/Club,
  MrBookmaker,) (25)

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Organizational growth barriers need to be
addressed

• Key challenges resulting from growing our company
• Offering attractive growth development paths
  for all employees
• Improving reporting and controlling systems
• Clarifying implementing internal processes with
  increasing company size
• Coaching training of people on day-to-day basis
• Recruiting new colleagues
• Keeping an attractive and stimulating work
  environment
• Freeing up sufficient senior time for growth
  initiatives

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Rules for revolutionairies

• Create like a God

• Think Different
• Dont worry, be crappy
• Churn, baby, churn
• Break down the barriers
• Make evangelists, not sales
• Avoid death magnets
• Eat like a bird, poop like an elephant
• Think digital, act analog
• Dont ask people to do something you wouldnt
• Focus on customers, not on schmexperts

• Command like a King

• Work like a Slave

 Life for a revolutionary is all about kicking
but You have an interesting product, but, I
can see where there needs to be a better way, but
 
Rules for Revolutionaries, Guy Kawasaki, Harper
Business Press, 1999, ISBN 0-88730-996-8
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Closing thought what is E-ZONE about?
Great entrepreneurship an ability, first, to
recognize fundamental changes in the world that
present new opportunities second, to form
business strategies that take advantage of
those changes and third, to devise the new
kinds of organizations needed to execute those
strategies. It's a gift for turning vision into
action.
Source Venturebay brochure, 2000