New ID Technologies through the eye of a Turkish CEO:

1

• New ID Technologies through the eye of a Turkish
  CEO
• A Case Study
• A real life success story to transform a medium
  size company, to a higher level of agility,
  efficiency and ROI

2

• Business is as old as humanity.
• The start of communication between human enabled
  them to make deals and bargains with each other.
• In the beginning, the number of transactions was
  very limited, thus these transactions could be
  stored and handled using the capacities of the
  human memory.
• The duration of this information was short, so
  that it did not need to be recorded for a long
  period of time.

3

• As the number of transactions increased, human
  found means of recording various information
  concerning these transactions
• They used various shapes to represent different
  objects
• Written alphabets and numbers were invented
• Paper and eventually the printing became part of
  daily life
• However the basic concepts of business and
  transactions still remain the same.
• Only representation, recording methods, and
  evaluation of data have been changed and
  continues to change everyday.

4

• These changes in technology have inspired
  businesses to
• organize for the future,
• become more professional,
• implement better ideas to improve their
  organizational structures and survey the
  environment.
• As the number of transactions increased rapidly,
  new electronic servants were invented to reduce
  human effort.
• These improvements simplified access to
  information, and became an advantage for all
  employees.

5

• Organizations still cannot properly identify and
  classify new information, or cross reference this
  information according to different criteria.
• Most of the time new technologies are blamed for
  this failure.
• Discrepancies between hardwaresoftware, experts
  concentrating on limited fields of technology,
  obstructs the widespread use of technologic
  improvements in organizations.

6

• Transactions involve the following parameters
• People
• Goods
• Locations
• Services
• Price
• Payments
• Time...
• Identifying each parameter of the transactions,
  following and locating each of them is important
  for the implementation of a knowledge-based
  system.
• People tend to see each identification as
  independent from the others, rather than grouping
  them together to create a whole.

7

• So far attempts to implement technological
  solutions have only had partial success.
• Efficiency never reached the desired levels.
• This situation gave the board of directors the
  wrong impression that this type of innovations
  have only limited capabilities.
• We can all talk endlessly about new technological
  advances in detail, but what about trying to
  implement them? Why and where are we failing in
  this respect?

Board Of Directors
Can we stop this thing called technological
innovation using brute force?
8

• In May 2006, the implementation of a project (Iz
  tan bul) that would enable effective use of
  hi-tech advances at the optimal level was
  initiated.
• Not having even used barcode identification until
  that time, the company had
• 25.000 different items
• 3 warehouses
• 15.000m² total area
• 160 trucks and other vehicles operating all over
  Turkey.

Source Ambient Findability (Peter
Morville) Orielly Media 2005 USA
9

• The objective was to make a debut by finding an
  electronic way to identify vehicles, goods,
  assets and people.
• Identification is real identification
  regardless whether represented by barcode, active
  or passive RFID, Wi-Fi,GPS, GPRS, or all of them
  combined.

10

• The goal is to identify.
• The technologies used are only tools to achieve
  this goal.
• The idea was to design a common connecting
  shell to accommodate all these different ID
  methods that track people, vehicles and assets.
• The main purpose of this shell would be to
  trace, identify and locate (iz tan bul)

11

• In this shell an uncomplicated yet advanced
  classification of area identification was used
  encompassing such zones as
• A floor in the building
• A building itself
• A street
• A city
• A country
• An area
• A vending machine
• A truck
• A vehicle
• Technologies used for AREA identification are
  GPS, RFID and Wi-Fi technologies

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Source Location Based Services, Jochen
Schiller,Agres Voisard,2004 Morgan Kaufman USA

• In these areas Goods, assets, services,
  people identified within a set area could be
  assigned and linked to these zones.
• Communication between areas and items are set so
  as to be able to update and notify all relevant
  changes via signals received from the various
  agents.
• The idea was to make the shell a stand-alone
  system that can communicate with any ERP system.
• A simple inform you-inform me protocol was
  implemented, that can be transmitted by users in
  any desired form.

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May 2006 Project Decision
September 2006 Got first results
Project continues
Oracle January 2008
July 2006

Design Implementation
Implementation in vehicles and warehouses
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• IZ TAN BUL, is an integrated and converged
  solution for tracing, locating and finding,
  combining various related technologies under one
  roof.
• The unique feature of IZ TAN BUL is that it
  combines all the technologies featured above, and
  operates them as an integrated whole.

15

• iz tan bul, initially emerged from the specific
  needs of our organization, but today it resulted
  in an integrated professional hi-tech solution
  package.
• We started this project as if it were our hobby,
  and we viewed it as an enjoyable adventure.
• As the project shaped and matured, we started
  receiving substantial and tangible results from
  our work.
• The time has came for us to deliver the
  experiences of our in-house customers to the
  outside world.

Source Designing Interactions, Bill Moggridge,
The MIT Press England 2007
16
Soft drink vending machine with RFID reader
RFID tags attached customers
Sales personnel with Wi-fi tags

• Our first implementations were shown in 24.
  Int.Textile, Knitting, Hosiery Mach. Side Ind and
  Chemicals Fair, and 21. Int Clothing Mach.
  Embroidery Mach. Clothing Side Ind and Acc. Fair
  (May 2007).
• Here we created RFID controlled logical areas
• RFID tags were given to customers based on their
  business cards.
• 4 sales personnel was given wi-fi tags and traced
  during the fair (implementation of asset
  tracking)
• These tags enabled real-time tracing, locating
  and finding customers. When visitors passed their
  tags through the reader on the soft drink vending
  machine they were able to get a free soft drink
  and participate in a daily prize draw.

17
Soft drink vending machine with RFID reader
RFID tags attached customers
Sales personnel with Wi-fi tags

• Interpreting gathered data is possible in many
  ways. Some examples are as follows
• Red points represent the number of visitors and
  the density of visits/zone. Stars are sales
  personnel with wi-fi tags. (cafe zone had 475
  visitors/fair)
• There were 1681 visitors, 1390 of whom used their
  tags to get a drink.
• Tags also gave information about visitors/day
  (472 people on 13.05.07) and customer name and
  density of visits to each customer company
  (Günkar Textile was tracked by readers 64 times
  in zones).

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SOLUTION PARTNERS

• Most Advanced Asset Tracking software
• International leader for Barcode and RFID
  printing
• Leading company for RFID equipments

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HOW DOES IT WORK?
ASSET TRACKING SOFTWARE
RFID and BARCODE
WI-FI and RTLS
GPS and GPRS
People and Asset Tracking
Vehicle Tracking
Warehouse, officemanagement
GPS Satellites Source Location Based Services,
Jochen Schiller,Agres Voisard,2004 Morgan
Kaufman USA
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CENTRAL WAREHOUSE
DISTRIBUTION CENTER

• Pallets to be shipped are tracked from warehouse
  layout, carried by forklifts through RFID gates
  to the trucks.
• By getting out through gates, the pallet tag is
  read and stock is deducted from warehouse
  inventory.
• Shipped pallets are associated with truck tags.
  Thus we know what is shipped and by which truck.

• When shipped goods come to the distribution
  center, pallet tags are read with the portable
  terminals, transmitted to the inventory of the
  dist. center from truck stocks.
• Through all these steps Iz tan bul and ERP
  communicate and update information during the
  process.

• Packaged goods coming to the warehouse from
  suppliers are barcoded, and packages are
  associated with pallet RFID tag.
• Pallets enter the warehouse from rfid gates,
  where antennas automatically pass tag information
  to the system and authorized employees perform
  stock entry by clicking on a single button. Thus
  inventory is automatically updated.
• From the warehouse layout the proper shelf/zone
  can be set, when pallet is delivered to the
  proper place it is associated with shelf/zone
  RFID tag. Here the system is once again updated.
  From the warehouse layout the place of the pallet
  can be tracked.

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BARCODE/RFID TAGS
DISTRIBUTION CENTER
CUSTOMER

• Pallets to be shipped are associated to the
  shipment vehicle's tags after being read by
  portable terminal and decreased from the
  distribution centers inventory.
• Thus we know, which goods are in which shipment
  vehicle, going to which customer.
• Moreover, we can plan the route of each vehicle,
  track its location in real time on web based map,
  follow the route.
• So, we know where the vehicle is, where it is
  going, what it is carrying and to which customer,
  at any time we wish.
• There are many report options that we can benefit
  from, to analyze the efficiency of the process
  (compatibility of route plan with the actual
  followed route) and gather required information
  about shipments.(like km and fuel spent during
  shipment)

• As shipment reaches the customer, all the
  delivery is done via PDA. Goods barcode tags are
  read by PDA and marked as delivered.
• As goods are delivered, the delivery
  information is sent to the related sales
  personnel.

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BENEFITS OF

• Inventory entry- exit process used to previously
  take up to 2-3 days. Now it takes just a few
  hours. Loading and off loading time of trucks
  have been remarkably decreased.
• Faulty and late shipments, inventory errors like
  discrepancy between actual and recorded stock has
  been drastically reduced.
• Lower costs and less time spent for inventory
  tracking and counting.
• Existence of real time delivery information and
  correct inventory data.
• Loss and theft possibilities are prevented as
  entrance and exit gates are controlled by RFID
  gates.
• Lower security stock levels due to improved
  demand and supply planning.
• Direct integration of IZ TAN BUL with ERP omits
  any possible human error during data entering
  process.
• Decrease in labor costs, due to decreased need
  for labor force.
• Total automation from the beginning till the end
  of the process.
• Capacity increases concurrently with improvements
  in efficiency of operations.
• Avoiding shipment, stock receipt and stock
  discrepancy errors caused by manual data entry.
• Increased customer satisfaction.
• More effective and efficient use, track and
  maintenance of fixed assets (package, pallet,
  container)

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ECONOMIC BENEFITS OF

• Cost Reduction
• How
• Less manual controls
• Lower stock holding costs
• Minimized logistic costs
• Decreased penalties due to quality problems
• Increase in stock efficiency
• Prevention of theft and loss of goods in the
  warehouse
• Revenue and sales increase
• How
• Prevents stock shortages
• Enables shorter order delivery time
• Increase in customer satisfaction
• Avoiding fake products

24
As a user, with our 14 different companies now we
feel committed to using all available tools to
create an efficient enterprise. At each step we
think big, and start small.In Conclusion,
competitive advantage is the most important
benefit gained from Iz Tan Bul.
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THANK YOU MORIS YAFFE (TETAS CEO) m.yaffes_at_tetas.
com.tr