Wouldnt Beef Producers like to:

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(No Transcript)
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Wouldnt Beef Producers like to

• Predict Marbling scores?
• Maximize Profits?
• Increase the quality of Beef?
• Promote beef?
• Increase palatability of beef?

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Their Solution
Their Solution
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Key Words

• Marbling- intramuscular fat
• Palatability-the property of being acceptable to
  the mouth

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Why the USDA
Prime Assurance Ultrasound?

• The Choice-Select spread is 9.35
• Maximize Profits
• Improve palatability
• Improve Meat Quality
• Improve export values

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Facts supporting the cause

• In 2003 (source USDA)
• Pounds of beef 690,460,000,000
• Pounds of beef export
• Choice-Select Spread 9.35

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Audience Targeted
The technology will be commercially available to
feedlot producers, live cattle buyers, and
slaughter facilities.
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General Description

• Marbling intramuscular fat
• Can somewhat control marbling through
• Maturity
• Selective breeding
• Impossible to predict

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General Description

• Our product predicts marbling in beef
• Handheld scanner
• Uses ultrasound waves
• LCD screed (high definition color)

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The technology itself

• Producers scan the loin
• Ultrasound image of marbling
• Image sent to online meat index
• Compared to top quality meat

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The technology itself

• Producer can then decide animals fate
• Slaughtered now or retained in feedlot
• CAB (Certified Angus Beef)
• Sold 93.2 million pounds last year
• Value approx. 200,000,000
• Allows producer to sell at top price

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Visual Demonstration
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Promotion

• Complimentary machines given to select plants
• Trial time period of free use
• Print advertisement
• Web design

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Impacting Agriculture

• Beef Quality
• Increase in export trade
• Palatability
• Consistency of product
• Beef promotion
• Maximize profits

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Cost

• 1500 per machine
• Introductory promotion

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Summary

• New technology introduced for
• Maximizing Profits
• Beef Quality
• Palatability

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Summary

• The technology
• Scanner
• Image on LCD Screen
• Determination of fate