Advertising

1
Advertising

• How does it affect our choices?

2
History of Advertising in America

• Early America 1600s to 1850
• Rural communities, small towns
• One blacksmith
• One general store
• People were self-reliant
• Larger towns, cities
• Multiple stores, services

3
Kinds of Advertising

• Before 1850
• Signs on store fronts
• Posters
• Word of mouth

4
Kinds of Advertising

• 1850-1920
• Signs, posters, word of mouth
• Cards http//scriptorium.lib.duke.edu/dynaweb/eaa/
  databases/ephemera/_at_Generic__BookTextView/13685
• Catalogs http//scriptorium.lib.duke.edu/dynaweb/e
  aa/databases/ephemera/_at_Generic__BookTextView/13226

5

• Billboards http//scriptorium.lib.duke.edu/eaa/max
  well/M05/M0547-72dpi.html
• Posters
• http//scriptorium.lib.duke.edu/eaa/broadsides/B0
  4/B0413/B0413-72dpi.html
• Cookbooks http//scriptorium.lib.duke.edu/dynaweb/
  eaa/databases/cookbooks/_at_Generic__BookTextView/169
  3

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• After 1920
• Coca Cola early TV and beginnings of color TV
  more sophistication in late 1990s
  http//memory.loc.gov/ammem/ccmphtml/colahome.html
  
• Assignment Find one ad from LOC site, download
  it and cite it. Keep it in your folder on the
  server. Name the file with your last name, first
  name citation.