Think

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Think

• ing?

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Who are the strange ones? Us.
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Marketing has failed business for at least the
last 15 years Marketing Director, largest UK
alcoholic beverages co, 2004.
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11 items 39,916,800 combinations
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We dont think much
Nobel laureate
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Post rationalisations are more important than
sex you ever gone a week without one?
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• Semiotics
• Ethnography
• Anthropology
• Archaeology
• Phonemic analysis
• Content analysis
• Projection
• Dreams
• Fine art
• Rhizomatics
• Discourse analysis
• Textual analysis

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• Insights are not facts
• People do not tell you insights
• Statistics do not identify insights
• Insight has to be discovered
• Wendy Gordon, 2003

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A non-thinking marketing manifesto