Feminist media studies 13

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Feminist media studies 13

• Liesbet van Zoonen
• Professor of Media and Popular Culture
• University of Amsterdam

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Media text analysis

• EXERCISES IN
• Content analysis quantitative
• Unit of analysis
• Variables
• Counting
• Semiotics qualitative
• Which signs (signifier signified)
• Which signs are absent (paradigm)
• How are signs combined (syntagm)
• Which meaning (message/ideology)
• Research question how is gender constructed in
  CKpe ads?

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Eternity
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Obsession
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Escape
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Comparison (1)
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Comparison (2)
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Gender ?