HELP SPREAD THE WORD

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HELP SPREAD THE WORD!
2005 Chicagoland Tutor/Mentor Back to School
Volunteer Recruitment Campaign Sponsored by
Cabrini Connections and the Tutor/Mentor
Connection
Tutor/Mentor Connection 800 W. Huron, Chicago,
Il. 60622 Ph 312-492-9614 Fax
312-492-9795 Email tutormentor2_at_earthlink.net
http//www.tutormentorconnection.org
Volunteer to be a Tutor/Mentor
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Tutor/Mentor Connection (T/MC) MISSION Recruit
workplace adults to be tutors, mentors and change
agents in lives of at risk children and youth.
We focus on youth living in poverty because
these children face greater barriers to
succeeding in school and finding jobs and careers.
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To SUCCEED We must recruit business leaders who
will use their resources in PULLING Youth to
Careers
T/MC Goal Help inner-city youth reach Careers.
School-Time Programs
5th - 6th
6th - 8th
HighSchool
Career Track
Pre-K
K - 5th
3-5 PM Non-School Programs
After 5 PM and Weekend Programs
The T/MC seeks to support volunteer based
programs that serve youth in any age group, and
during school or non-school hours.
To SUCCEED We must help tutor/mentor program
leaders, volunteers, schools and parents be more
effective in PUSHING Youth to Careers
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All tutor/mentor programs have common needs
volunteers public visibility operating
dollars technology training/learning
leadership
TOTAL QUALITY MENTORING A mentoring-to-career
strategy of the Tutor/Mentor Connection
Chicago
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Http//www.tutormentorconnection.org
tutormentor2_at_earthlink.net PH 312-492-9614
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The T/MC leads a marketing and public awareness
campaign that seeks to draw dollars, volunteers,
training, technology, etc. to every tutor/mentor
program in the city and suburbs of Chicago.
TOTAL QUALITY MENTORING A mentoring-to-career
strategy of the Tutor/Mentor Connection
Chicago
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Http//www.tutormentorconnection.org
tutormentor2_at_earthlink.net PH 312-492-9614
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Year-Round Recruitment Efforts
The T/MC campaign is modeled after business
advertising campaigns. We seek to create a daily
frequency and an increasing reach so that more
people throughout the Chicago region begin to
respond. While the August/September Campaign
intends to draw volunteers into tutor/mentor
programs as school starts, keeping volunteers and
recruiting new volunteers is a year-round process.
1) The T/MC maintains one of the Chicago
regions most extensive databases of non-school
tutor/mentor programs. This information is used
to provide decision support for leaders who want
to see tutoring/mentoring become available to
more children and youth living in poverty or near
poorly performing schools. It is also available
to volunteers, parents, social workers and/or
donors who seek contact information for programs
throughout the region.
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Program Locator Search Feature
Visitors can now search a Program Locator
Database at www. tutormentorexchange.netFind
information, based on searches of a) type of
program b) age group served c) time of day
d) zip code
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Internet and Media Strategies

• 3. The Volunteer Recruitment eGroup, started in
  February 2000, now has over 100 people sharing
  information on-line, creating a more rapid flow
  of information and exchange of ideas.
  http//groups.yahoo.com/group/volunteer_recruitmen
  t/
• The T/MC continues to generate public awareness
  for tutoring/mentoring throughout the year, using
  the Internet, business partnerships, TV, Radio
  and print media.
• The T/MC has formed partnerships with business
  and professional groups, such as the Chicago Bar
  Association/Foundation, and helps these groups
  use their own PR to mobilize volunteers and
  donors for tutor/mentor programs. Visit
  www.lend-a-hand.net to learn about the Abraham
  Lincoln Marovitz Lend A Hand Program. Wed like
  to see this duplicated in every industry, civic,
  alumni and faith community.

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Recruitment Campaign launched in 1995...
In 1993 there was no organized effort to mobilize
tutor/mentor programs as a collaborative network
that could collectively recruit visibility,
volunteers and dollars to support tutor/mentor
programs in all parts of the Chicago region.
The Tutor/Mentor Connection (T/MC) began to
fill this void in January 1994 by launching a
survey and creating a database of non-school
tutor/mentor programs While the first
campaign in 1995 involved only 30 programs, the
2003 and 2004 Recruitment Campaigns involved 168
programs directly, and impacted more than 350
programs indirectly, reaching close to 200,000
potential volunteers.
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Each years Campaign is a shared effort...
"The Tutor/Mentor Connection Volunteer
Recruitment Campaign is a wonderful way for
organizations to easily recruit prospective
volunteers. The campaign makes recruiting easy
by coordinating sites and locations that work for
each organization. We have personally found many
dedicated volunteers through this mechanism.
It also gets the word out about volunteering in
general and motivates people to get involved or
at least plants the seed for future involvement.
It's a great opportunity for non-profit
organizations in Chicago. Angela Zirles,
Director of Mentor Programs, Boys Girls Clubs
of Chicago
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Goals of the campaign

• a) Build public visibility that draws
  volunteers, donors and business partners to
  specific tutoring, mentoring, literacy and
  education-to-careers programs in various parts of
  the Chicago region
• Create extra emphasis in August that helps each
  program with their own recruitment efforts.
• Provide support to help other communities adopt
  the campaign and T/MC strategies so that
  campaigns are running in dozens of cities at the
  same time each year, creating greater overall
  visibility for tutoring/mentoring, and greater
  response from volunteers and donors.

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Campaign Goals, Cont

• d) Expand partnerships with businesses,
  hospitals, universities, and faith groups. Enlist
  campaign Chairpersons from these networks to
  provide leadership and communications support
  needed to mobilize more volunteers and dollars
  for all tutor and mentor programs state wide.
• e) Enlist media and corporate sponsors to help
  create marketing and advertising strategies that
  promote the campaign's "Get Informed, Get
  Involved" call for tutors, mentors and donors.

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Campaign Goals, Cont

• Increase faith-group involvement. Build
  commitment to quarterly messages from the pulpit,
  as a means of building awareness through faith
  communities to business, social, and alumni
  groups in which members participate.
• Establish additional neighborhood and community
  recruitment collaborative efforts to help promote
  and support tutor and mentor programs within
  their business areas during the campaign and
  year-round.

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Spreading Campaign to other Cities
Statewide Volunteer Recruitment Fairs Most of
the T/MC recruitment campaign fairs have been in
Chicago and surrounding suburbs. Our goal is that
the leadership groups would form and duplicate
the campaign in other cities surrounding Chicago,
such as Joliet, Aurora, Elgin and Rockford, as
well as in downstate cities like Decatur, Quincy,
etc. Through Tutor/Mentor Leadership
Conferences, T/MC concepts are spreading to major
cities in other states, such as Detroit, Long
Beach, Indianapolis. As this happens, leaders
and celebrity spokespeople from beyond Chicago
may have a more powerful influence on volunteer
and donor recruitment than leaders recruited by
the T/MC.
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HOW CAN YOU HELP
1) Recruit leaders to write a letter of
endorsement for the campaign, which the
Tutor/Mentor Connection can reprint in
recruitment publicity, and which local agencies
can use in their own public awareness
campaigns. 2) Recruit leaders to who will help
promote volunteerism through speeches, web site
links, funding, etc. Organizations who recruit
such leaders should ask for web site links to
their own organization, to the www.tutormentorconn
ection.org web site, and to the State Of Illinois
Volunteer Service page http//www.illinois.gov/vol
unteer/ 3) Appoint a representative from your
organization to participate in the 2005
Recruitment Campaign Planning Team
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HOW CAN YOU HELP

• 4) Write (or sign) letters inviting local
  corporate CEO's, faith and professional leaders
  and sports and media celebrities to support the
  campaign via internal communications, external
  advertising, internet advertising, and/or
  sponsorship of tutor/mentor programs and
  tutor/mentor networks such as the T/MC
• 5) Look for opportunities to promote your
  leadership of the campaign, via media press
  releases, web sites, public speaking, etc.
• a) early June announcing your organizations
  support of the campaign
• b) early August announcing the "kick off" of the
  campaign
• c) first week of September, just prior to the
  recruitment fairs

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HOW CAN YOU HELP
6) Be a spokesperson for volunteerism and
tutoring/mentoring in media interviews and when
every there is a natural opportunity Following
are volunteer resource links to put on your
organization's web site State of Illinois -
Volunteerism Community Service
http//www.illinois.gov/volunteer/ Chicago's
Community Resource Network http//www.chicagovolun
teer.net Tutor/Mentor Connection -
http//www.tutormentorconnection.org (your
organization) http//www.your organization.org B
e Creative Brainstorm innovative ways to
evangelize the benefits of volunteer service in a
tutor/mentor program. Share your ideas with
others via your web site, and via T/MC
conferences and eGroups.
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DUPLICATE THIS IN YOUR OWN AREA
Duplicate this campaign and the leadership vision
of the Tutor/Mentor Connection in your own
community. Join our on-line community. Visit ww
w.tutormentorconnection.org www.tutormentorexchna
ge.net Call 312-492-9614 Fax
312-492-9795 Tutor/Mentor Connection Cabrini
Connections 800 W. Huron Chicago, Il. 60622
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