Privacy breaches are your business

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Privacy breaches are your business
Marie Shroff
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People are concerned about how their personal
information is used

• 93 of New Zealanders think that its important
  for businesses to respect and protect their
  personal information.
• 53 of New Zealanders are concerned about
  unauthorised access to or misuse of their
  personal information.

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Privacy breaches happen daily

• 54,000 Cardholders' Financial Records At Risk
• US veterans data exposed after burglary
• Contractor Mishandles Private Data on 580,000
  Military Personnel
• Pfizer waited six weeks to disclose data breach
• First Response suffers data breach
• Disney Warns of Data Leak
• Bank Cancels 1,400 Credit Cards Following
  Security Breach
• Potential Breach Leaves Donors Vulnerable
• Breach, undetected since '05, exposes customers
• Certegys ID breach lost 8.5 million names
• Data breach affects bank customers

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Consequences of privacy breaches

• Exposes customers to identity theft, or endangers
  their person or property
• May humiliate, distress or damage the reputation
  of customers
• Damages your brand and reputation
• Affects consumer confidence in your business

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Other jurisdictions

• United States 34 states have mandatory privacy
  breach notifications
• Canada Recently introduced privacy breach
  guidance
• United Kingdom House of Lords recommended
  mandating privacy breach notification
• Australia Senate Bill requiring privacy breach
  notification in its second reading

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Privacy breach management

• OPC is releasing draft guidance material
• Its more than just notification
• Consider what information you collect, store, and
  retain
• Prevention is the best form of action

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Privacy breach management CONTD.

• Guidance recommends a risk-analysis approach to
  privacy breaches
• Notification will depend on the outcome of that
  risk analysis
• We want your feedback

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Benefits of Good Personal Information Management

• Protect your customers, your brand, and your
  reputation
• Remember - it costs 10 times more to get a new
  customer than to retain an existing one

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