The Worlds Online Marketplace

1
The Worlds Online Marketplace
2
Agenda

• Where and Why eBay Works

• Growth Opportunities

• Design Labs

3
Agenda

• Where and Why eBay Works

• Growth Opportunities

• Design Labs

4
Where and Why How It All Started
1995

• Pierre Omidyars goal make inefficient markets
  efficient.
• Pierre creates 1st eBay site over the Labor Day
  weekend.
• Pierre creates the Community values.

Pierre Omidyar
5
Where and Why How It All Started
1998

• Meg Whitman joins eBay as a CEO.
• eBay goes public.
• Significant growth

6
Where and Why eBays Vision

• Provide a global online trading platform where
  practically anyone can trade practically anything.

7
Where and Why Value Proposition
We make inefficient markets efficient for
millions of users while bringing back the fun and
passion.
8
Where and Why Velocity of Trading

• On an average day

9
Agenda

• Where and Why eBay Works

• Growth Opportunities

• Design Labs

10
Growth Gross Merchandise Sales
Billion
23 billion annualized run rate 62 million per
day 716 per second
1998
1999
2000
2001
2002
2003
11
Growth Users

• More People Coming Online
• New Countries
• Penetration
• Activation

12
Growth Users
27 Countries
13
Growth Users
Million
Registered Users
1998
1999
2000
2001
2002
2003
14
Growth Users
655M Global Internet Users
442M Internet Users in 27 countries
75M Registered Users 11 of global Internet users
34M Active Users 5 of globalInternetusers
ITU CIAs World Fact Book, Nielson Net Ratings
15
Growth Usage

• The Addressable Market
• Share of Addressable Market

16
Growth Usage
Global Annualized Gross Merchandise Sales
(Million)
Categories
Q2-03 Yr/Yr Motors 6,300 93 Consumer
Electronics 2,000 63 Computers 2,000
42 Books, Movies, Music 1,600
45 Sports 1,500 51 Clothing
Accessories 1,300 103 Collectibles 1,100
22 Home Garden 1,000
151 Toys 1,000 31
17
Growth Usage
Annualized Gross Merchandise Sales (Millions)
Categories
Q2-03 GMS Market
Penetration Motors 6,300 1 Computers 2,000 1-3 Consumer
Electronics 2,000
1-4 Books, Movies, Music 1,600
3 Sports 1,500 2- 5 Clothing
Accessories 1,300 1 Collectibles 1,100 2-3 Home
Garden 1,000 5
eBay Research
18

Growth Usage
Global GDP 35T
Addressable GMS 1.8T 5 of global GDP
eBay GMS 23B 1 of Add. GMS
2003 forecast per IMF World Economic Outlook
Annualized Q203 GMS
19
Growth PayPal

• Global leader in online payment solutions
• Over 30 million account members worldwide.
• Available in 38 countries around the world
• Serves eBay buyers and sellers
• Serves online retailers and businesses, as well
  as traditional offline businesses.

20
Agenda

• Where and Why eBay Works

• Growth Opportunities

• Design Labs

21
Design Labs Who We Are
What is Design Labs?
Multidisciplinary organization responsible for
designing quality products with a competitive
time to market.
Our Role
We deliver high quality, world-class product
designs that are easy to use, delight the
community, and ultimately meet our business
requirements.  
22
Design Labs The Challenge
Sellers


Our Challenge
Buyers
Design global user experience with a delicate and
unique balance between business needs and often
different interests of various parties.
23
Design Labs What We Design

• We design the eBay user experience, including
• Registering
• Selling
• Finding
• Bidding and Buying
• Paying
• Managing my account (My eBay)
• Community
• Trust and Safety
•  

24
Design Labs Roles
UI Design
Usability Engineering
Creative Design

• Data gathering
• Research
• Surveys
• Interviews
• Usability studies

• Maintains visual style consistency
• Designs face for UI layouts
• Marketing visual design
• Print

• Interaction Design
• Information Architecture
• Information flow
• Drives schedule
• Coordinates resources

Prototyping
Content Management

• Develops high-fidelity prototypes to test new
  designs

• Editorial guidelines
• Simplifies complex messages
• Maintains consistent style (voice)

25
Design Labs Our Process
Deliverables
Propose Ideas
Business Requirements Document
Priorities and set success metrics
Analysis
Research, testing and studies
Design
Wire frames / Mockups / prototype
Build
HTML / App
Launch
Measure Success
26
Design Labs The Group
27

• Thank you!
• Any Questions?

Please send any resumes to uiuc.ui.jobs_at_ebay.com