Internet Opportunities for the Upper Great Plains

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InternetOpportunitiesfor theUpper Great Plains

• Joe Latimer
• College of Business Administration
• NDSU

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Use of the Internet

• Business
• Educational
• Lifestyle
• Entertainment

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Job Creation

• New Millennium Research Council, NMRC, report
  February 25, 2002
• Investment in IT and, specifically, broadband
  investment and deployment has been shown to be
  of tremendous value to the nations economy.
• 1.2 million Jobs Created as a Result of
  Accelerated Broadband Deployment
• http//www.newmillenniumresearch.org/event-02
  -25-2002/jobspaper.pdf

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NMRC New Job Breakdown

• 166,000 for labor associated with deploying and
  maintaining broadband investment
• 71,700 for manufacturing infrastructure
  components and customer premise equipment
• 974,000 indirect jobs for labor associated with
  creating services and applications, including
  ancillary industries that would result once
  network is deployed.

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Secondary Findings South Dundas Township Fibre
Network

• 19 of 38 (50) of businesses with broad-band
  access experienced job growth
• 10 of 37 (27) of businesses with dial-up access
  experienced job growth
• 1 of 18 (5.6) of businesses with no access
  experienced job growth
• Note study very limited in scope, no casual
  relationship established, may not generalize.

http//www.dti.gov.uk/industries/telecoms/sdcsfi27
0603.pdf
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Business Opportunities

• Some Successful E-commerce examples
• What opportunities would work for your

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Supporting an existing business

• Communication
• Email the great success
• Spam the thorn in the side
• On line catalogues
• Coordination
• Direct updates of inventory
• EDI relationships
• Automated ordering/billing

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Amazon.com

• Jeff Bezos vision and philosophy
• being able to buy anything, anytime, anywhere at
  the greatest store on Earth
• Get the CRAP out!
• Cant
• Realize
• A
• Profit

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Old Business Rules Still Apply

• Jeff Bezos
• The business model of Amazon.com is based on
  enhancing the customer experience.
• Meg Whitman
• The business model of eBay is based on
  profitability.

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Virtual Organizations

• Calyx Corolla (Fresh Flowers)
• Unacceptable delays in traditional distribution
  channel.
• Flowers shipped by grower directly to customers
  via FedEx.
• Calyx Corolla markets product, coordinates
  order and delivery.

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E-Commerce

• Lower transaction costs
• Reduces geographic limitations
• Exposure to larger markets
• Exposure to more competitors
• May not change transportation costs
• Reduces dependence on brick and mortar

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Identifying Opportunities

• Rework the supply chain
• Remove unnecessary intermediaries
• Sell direct
• Move value adding jobs closer to you
• Make your labor force virtually mobile
• Provide services
• Customer service is becoming key
• Value added information products
• New Products and Services ???

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The Next Killer Application?

• Steam engines were initially used to pump water
  into water wheels.
• The intended application for radio technology was
  the wireless telegraph.
• Internet is an evolutionary technology.
• The revolution will be in the application.

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Will This Be A Must Have?

• Does it provide a strategic advantage?
• Will any advantage be sustainable?
• Will it become a base technology?

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Educational Opportunities

• Course delivery at a distance
• Web based courses
• Fully interactive courses
• Virtual Labs Environments
• Access to information
• Virtual Libraries
• Direct from source
• Information Providers

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Lifestyle Enhancements

• Delivery of Professional Services
• Delivery of Governmental Services
• Monitoring
• Children
• Elderly
• Property
• http//www.echelon.com/ was BeAtHome.com

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Entertainment

• Shopping
• Product information
• Price information
• Television / Movies
• Newspapers
• Music (the good the bad)