Generic NGBSports Sponsorship Presentation

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Generic NGB/Sports Sponsorship Presentation

• An Example

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XYZ NGB/Sport A Marketing and Promotional
Platform ForABC PlcDate
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XYZ NGB/SportAn Introduction

• The XYZ NGB/Sport was formed in date and is
  responsible for the public provision and
  promotion of sport in this area
• Major achievements include
• 1 Detail
• 2 Detail
• 3 Detail
• The XYZ NGB/Sport is currently managed by
  detail
• An attractive and varied Sport Development
  Programme is delivered by a team of qualified
  and experienced XYZ NGB/Sport coaches lead by
  XYZ NGB/Sport Development Officer

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Profile of the XYZ Sport Audience

• XYZ Sport is one of the most popular sports for
  youth (U18) and adult (18) interest and
  participation in the UK
• Adult and youth interest and participation in
  XYZ Sport is evenly split between males and
  females
• XYZ Sport is particularly popular with ABC1
  socio-economic groups
• The image attributes of XYZ Sport are
• glamorous
• exciting
• fit
• skillful
• sociable
• a sport for all

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Profile of the XYZ Sport Audience

• XYZ Sport players/participants represent the
  nations business and professional classes and
  opinion formers They are frequent travelers for
  either business trips or pleasure purposes, as
  many choose to holiday abroad
• They are investors and rely on financial services
  including pensions and savings accounts. They
  purchase quality automobiles, first-rate audio
  and video equipment and other items that
  contributes to their quality lifestyle
• There are four distinct groups of XYZ Sport
  players/participants that can be defined as
  Businessmen, Housewife with Children,
  Aspiring Wannabe Athlete, and Juniors

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National Sport Participation

• Enter participation data in XYZ Sport
• E.g. Tennis
• 2.8 million people claim to have played tennis at
  some time during the year, this market can be
  segmented as follow-
• 353,000 dedicated players - play on average once
  a week or more.
• 415,000 regular players - play on average once
  per fortnight
• 722,000 occasional players- playing on average
  once a month
• 1,274,000 infrequent players - playing less than
  once a month.
• Source - LTA Tracking Study 2001

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XYZ Sport Participation

• Insert details from your
• XYZ Sport Development Plan

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Why should ABC Plc sponsor XYZ NGB/Sport?

• XYZ NGB/Sport has the flexibility to provide
  off the shelf or bespoke solutions to fulfil your
  specific marketing and communications objectives
• Our professional team will deliver
• A creative, sustainable and memorable sponsorship
  campaign
• Access to specific and cross promotions with
  co-sponsors and media partners
• Marketing services including the use of
  databases, publications and web-site links
• Dedicated management support with regular updates

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Tangible Sponsorship Benefits

• Press release to announce the sponsorship to
  local media
• Display two perimeter advertising signs at XYZ
  NGB/Sport site.
• Title and secondary sponsorship of XYZ
  NGB/Sport events and development initiatives
• Sponsorship of XYZ NGB/Sport teams with
  accreditation on Coaches and senior/junior squad
  apparel
• Advertising space and accreditation on XYZ
  NGB/Sport literature (newsletters, letterhead,
  posters, leaflets, etc.).
• Opportunity to run XYZ sport themed sales
  promotions
• Opportunity to exhibit your company and products
  at XYZ NGB/Sport events
• Opportunity to send out one mailing a year
  through the XYZ NGB/Sport User Database
• Opportunity to apply for Sportsmatch partnership
  funding Award

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Intangible Sponsorship Benefits

• Direct association with the sport of XYZ sport
  through the official XYZ NGB/Sport
  organization in the area
• Product category exclusivity within your product
  category group
• The right to use the name and marks of the XYZ
  NGB/Sport and the official sponsor
  designation
• These marks are recognized throughout the XYZ
  sport community
• They are an established brand in their own right,
  providing credibility for your company within
  XYZ sport and the wider sports community
• Association with established events and
  development initiatives in the area
• Full-time staff within XYZ NGB/Sport to service
  the requirements of the sponsorship

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Sponsorship Fee

• Official XYZ NGB/Sport Sponsor (3 year term)
• 10,000 per annum

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XYZ NGB/SportBenefits summary

• Sponsors involved with XYZ NGB/Sport will
  receive
• An opportunity to be associated with the sport
  and positive image of XYZ sport - one of the
  most popular sports in Britain today
• Close involvement with your market in the local
  community
• Specific rights that will provide a year round
  association with XYZ NGB/Sport activity
• Working partnership with the lead organization
  delivering XYZ sport in the area
• Product and / or Service sector exclusivity -
  guaranteed

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Any Questions?

• Next Steps

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Contact Details

• Name
• XYZ NGB/Sport Development Officer
• Office Address
• Phone
• Fax
• E-mail

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Increasing your Sponsorship

• Any Questions or Points to raise?