Who, What, Where, When

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Who, What, Where, When Why
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Why LIAM?
The majority of adult Americans are either
underinsured or have no life insurance at all
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Now is The Time to Act
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The Solution Collective Action

• Campaign premise We need to deliver our
  insurance messages loudly and clearly, and the
  best way to do that is a through a carefully
  orchestrated, industry-wide campaign

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LIAM Formula for Success
Greater public awareness (LIFE, other
associations)

Aggressive marketing programs (carriers)

Life insurace sales blitz (individual producers,
workplace marketers, direct marketers)

More Americans getting the coverage they need
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Where LIFE Print Ads Will Appear
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Where LIFE Banner Ads Will Appear
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realLIFEstories

• 6-page special section will appear in September
  8, 2008 issue of Newsweek

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Aggressive Media Outreach
Millions in U.S. Have No Life Insurance By EILEEN
ALT POWELL 19 September 2007
The insurance industry estimates that more than
60 million adult Americans go without life
insurance or have too little coverage, and it has
designated September as "life insurance awareness
month" to try to draw attention to the problem.
The first step people need to take is to
calculate the financial needs of their families
should something happen to them. The LIFE
Foundation....has a calculator on its site at
www.lifehappens.org that consumers can use to
determine their insurance needs.
Celebrity spokespeople deliver messages on TV
radio
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Multicultural Media Outreach
Hispanic Market
Chinese Market
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LIFEs Website LIAM Central
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Blogging During LIAM
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Message to Producers
Soar to new heights by selling more life
insurance than you did in September 07
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Video Highlights 4 Sales Ideas

• Mark LIAM on your calendarnow!
• Use LIAM to get appointments scheduled
• Tell your clients that Life Happens
• Tap into all available resources

www.lifehappens.org/liamideas
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Use LIFE Resources During LIAM
Print
Web
eCards
Video
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Maximize the LIAM Opportunity

• Implement a campaign that focuses on all three
  key audiences

Consumers
Home office employees
Producers
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Who, What, Where, When Why