Wine.com

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Wine.com
Mary Beth Hussey Brenda Merhib Amanda
Ogilvie Spencer Spetnagel
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Mission Statement

• To be the leader in convenience and low prices,
  along with information and expertise.

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History of Wine.com

• Peter Granoff, the inventor of this website, was
  a teacher, taster, consultant, and sommelier.
• He wanted to transform a brick and mortar wine
  store to a virtual storefront.
• He provided expertise for frequently asked
  questions by customers.

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Competitive Advantage

• There are three advantages to using the Web for
  online retailing
• Computers are perfectly suited for the task of
  searching for keywords and comparing numbers.
• On-line retail reduces marketing costs because it
  is available 24 hours a day, 365 days a year.
• They can sell directly to customers, eliminating
  middlemen and distribution costs.

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Bonuses on Wine.com

• Specialized glasses
• Wine Keys
• Bottle stoppers
• Wine buckets
• Wine racks
• Gift certificates
• Wine clubs
• Newsletter

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Logistics
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Wine and Food

• White or Burgundy
• Appetizers
• Meals
• Special Recipes
• Special Occasions

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Wine.com

• Committed to providing the best wine service on
  the web
• Wine and Food