SEO: Advanced Questions

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SEO Advanced Questions Answers

• MODERATOR / PANELIST
• Bruce Clay - President, Bruce Clay,
  Inc.PANELISTSSandor Marik - Director of
  Marketing, CondeNet
• Bill Macaitis - VP, Online Marketing, SEO/SEM,
• Fox Interactive Media
• Tim Mayer - VP of Product Management, Yahoo!
  Search

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Search Engine Optimization Advanced Questions
and Answers

• There are many questions about SEO, and you will
  often get different answers based upon who you
  ask. This session offers three perspectives an
  end user wanting top ranking for his many
  properties, a top SEO company providing services
  to outrank competitors, and a search engine
  (Yahoo!) discussing what not to do. Each speaker
  is giving a brief presentation on these topics,
  followed by an extended audience QA opportunity.
  This is an advanced session discussing several
  points of view on how SEO can be accomplished.

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Bruce Clay

• I have operated as an executive with several
  high-technology businesses, and I come from a
  long career as a technical manager with leading
  Silicon Valley firms. Since 1996, I have been
  active in the Internet business consulting area.
  Current and active clients include ATT, ABC-TV,
  Countrywide, Edmunds, eHarmony, Network
  Solutions, and hundreds more. I hold a BS in Math
  and Computer Science and an MBA, have had many
  articles published, have been a speaker at more
  than 100 sessions and have been frequently
  quoted. The bruceclay.com web site is considered
  an expert site by most in the SEO industry.

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Sandor Marik

• Sandor Marik is Director of Marketing at
  CondéNet, an online unit of Condé Nast
  Publications. He is responsible for search
  marketing, content distribution and other
  marketing programs for the company's premier
  online properties, including Epicurious.com,
  Concierge.com, Style.com, Flip.com and Wired.com.
  Also The New Yorker, Vogue, Style, Vanity Fair,
  GQ, and many more. Before joining CondéNet,
  Sandor oversaw search marketing campaigns at
  Countrywide Home Loans, RoadLoans.com, and Word
  of Net. Before moving to the United States to
  pursue an MBA, Sandor covered information
  technology at Hungary's leading
• daily business paper.

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Bill Macaitis

• Bill Macaitis is the VP of Online Marketing SEO
  / SEM for Fox Interactive Media (FIM).  Bill
  leads up a centralized, in-house online marketing
  department that services all of the FIM sites
  MySpace, FoxSports, IGN, American Idol,
  Photobucket, AskMen, RottenTomatoes, Fox, GameSpy
  and Direct2Drive. Bill has successfully utilized
  SEO, SEM, viral marketing and social networking
  to elevate Fox Interactive Media to the largest
  network in the US with 53 billion monthly page
  views and 81MM unique visitors (ComScore US).  
  Bill has over 12 years of online marketing
  experience with a specialty in SEO SEM PPC. 

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Tim Meyer

• Tim Mayer is responsible for the product
  direction of Yahoo! Search globally including web
  search, multimedia search (image, video and
  audio) and mobile search. Tim brings over 12
  years of search experience to Yahoo! with
  previous roles at Overture, FAST Search
  Transfer, Inktomi and Thomson Corp. Tim was
  previously Vice President of Web Search Products
  at Overture. Before FAST, Tim spent two years
  leading product management and product marketing
  in the web search division at Inktomi. Mayer
  received a BA in English Literature from Hobart
  College, Geneva, New York and an MBA from Babson
  College,
• Wellesley, Mass.

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Format of this Session

• We have opted for audience-driven content
• Short comments by each panel member in rotation
  on things that impact daily SEO life
• Spiderability
• Duplicate Content
• Linking Strategies
• Avoiding Fighting Spam
• Blended Search, Social Marketing, Behavioral
  Search, and Local issues
• Audience Questions and Answers

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• To help keep the sessions on schedule, we
• have been asked to clear the podium
• For the next session.
• Panelists will be available to
• answer questions in the back of the room
• for a few minutes after the session.

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• Thank you!
• Additional questions?
• Please email bclay_at_bruceclay.com
• We will get back to you.

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