nationwide radio for Spar convenience stores

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• nationwide radio for Spar convenience stores

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Impulse Live

• Overview
• The Opportunity
• Audience
• Media
• Research, Rates and Service
• Summary
• Contact

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overview

• Dedicated in-store Radio station
• 1,520 Spar stores with radio, boasting a customer
  base who make over 8 million shopping trips per
  week
• Half are ABC1s, spending an average of 49m spent
  every week
• 75 of population live within ¾ mile of a Spar
  store

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opportunity audience

• Delivering massive daily reach
• 8 million shopping trips every week
• Average spend 4.50, dwell time 5 minutes
• Proximity for convenience
• Average person goes shopping 2.5 times per week
• Dwell time 4.5 minutes
• 45 ABC1s, 62 female

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opportunity audience
Audience Size (by weekday 000s)
Base Impulse Live (not incl. Spar), All Traffic
Not Unique 10785 (000s), Source Ipsos UK April
2004
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opportunity audience
Traffic Flow (by hourly daypart 000s)
Several peak times 8-9.30am / 12.30-2.30pm /
4-6pm
Base Impulse Live (not incl. Spar), All Traffic
Not Unique 10785 (000s), Source Ipsos UK April
2004
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opportunity audience

• 1,520 stores
• Impulse convenience channel worth 33 billion
• 68 of UK population visit a CTN at least once a
  week

AC Neilsen Scan Track, 2004
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opportunity media

• Station content
• Live 7am 7pm, seven days a week
• Talented, experience presenters
• Trade news and programming
• Content and advertising designed to match shopper
  dwell time
• Wide range of non-repetitive lifestyle music
• Commercial flexibility
• Retailer and consumer competitions

• DJ live product endorsements and pin-pointed
  observational chat

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opportunity audience

• Programme clock
• Typical hour

9 Ad breaks / hr - usually 3 ads per
break. Maximum 80 secs (total of 12 mins / hr) 5
Presenter Live Reads / hr 30 sec
each Presenter Personality Link or Brander 15
sec each (can be 3rd party sponsor) Music Track
Newsagents radio
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rate card

• Radio advertising slots

• Also available
• Sponsorship opportunities
• e.g. News, Weather, Sports Show, Competitions and
  Feature programming
• Bespoke packages

All Spot Ads 20 secs, Live Reads 30 secs.
Gross rates exclusive of VAT. Production is 1000
for 2 pieces of creative
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summary

• Impactful in-store media channel, providing
  access to high-spending frequent shoppers
• Thousands of convenience stores with flexible
  commercial radio opportunities

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contact us
2 exmoor street, london w10 6bd
www.abc-media.co.uk mail_at_abc-media.co.uk
020 8962 2300
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total estate portfolio

• Click on logos to visit microsites

Screens POS