Selling an Idea or a Product - PowerPoint PPT Presentation

1 / 54
About This Presentation
Title:

Selling an Idea or a Product

Description:

American Association of Suicidology. Washington, DC. Sunday, October 8, 2006. An Overview ... American Association of Suicidology. 5221 Wisconsin Ave., NW ... – PowerPoint PPT presentation

Number of Views:53
Avg rating:3.0/5.0
Slides: 55
Provided by: joseca5
Category:

less

Transcript and Presenter's Notes

Title: Selling an Idea or a Product


1
Preventing Suicide The Gap Between What We
Know and What We Do
For the EAPA Conference Nashville, TN Presented
By Karen M Marshall American Association of
Suicidology Washington, DC
Sunday, October 8, 2006
2
An Overview
  • A Framework
  • What We Know
  • What We Do
  • Question, Persuade, Refer (CPR for Suicide
    Prevention)
  • Best Practices Warning Signs of Acute Suicide
    Risk and How to Respond

3
Depression and SuicideMajor Public Health Risks
  • Relevant Facts
  • More than 30,000 suicide deaths annually
  • Suicide deaths occur twice as frequently deaths
    from HIV/AIDS
  • And nearly twice as often as homicides
  • Estimated 750,000 non-fatal attempts, many
    requiring medical intervention many resulting in
    lifelong health problems or permanent disability

Former US Surgeon General Dr. David Satcher
4
Depression and SuicideMajor Public Health Risks
  • Analogy
  • Passenger Jet

5
Relevant Facts
  • Third leading cause of death among
  • 15-24 year olds
  • Second leading cause of death for college-age
    young people
  • The Good News is

6
Relevant Facts
  • White males over age 65 have the highest rate of
    suicide
  • Two-thirds of suicide deaths are among the
    workforce, those ages 25 59
  • Depression costs American business in excess of
    78 billion a year
  • Suicide adds another 12 billion annually

7
Relevant Facts
  • Men end their lives four times more often than
    women
  • Women attempt suicide four times more often than
    men
  • Firearms account for more than two-thirds of all
    suicide deaths
  • 90 percent of all suicide deaths are linked to a
    diagnosable, treatable brain illness

8
DepressionFacts for Families
  • University of Michigan
  • Depression Center
  • Family Education Workshop

9
It is Common
  • About 1 Woman in 5, and 1 Man in 12 Will
    Experience Depression During his or her Lifetime.

10
Clinical Depression is...
  • Treatable!
  • Usually under-treated because of no diagnosis,
    misdiagnosis or stigma
  • A disorder that can now be visualized with new
    brain imaging techniques
  • Terrific progress since Decade of the Brain
    launched in 1990

Brain Images
11
Clinical Depression is not...
  • Something that you can just
  • snap out of without
  • effective treatment

A character flaw or a sign of weakness
Just normal sadness or disappointment
Just in your head
A normal part of aging
12
Symptoms of Depression
  • Loss of pleasure
  • Persistent sadness
  • Change in appetite
  • Sleep disturbance
  • Feelings of worthlessness
  • Helplessness/hopelessness
  • Aches and pains
  • Irritability/impulsivity
  • Self-medicating
  • Suicidal thoughts

13
Depression Onset. A complex relationship between
stress and biologic vulnerability.
14
Risk of Cycle Acceleration with Aging in
Untreated Illness
Pine et al, AJP, 1998Pine et al, AJP, 1998
15
Untreated symptoms then linked to
  • Poor school performance and more stress
  • Alcohol and drug abuse and occasional
    disciplinary or legal problems
  • Feelings of worthlessness and hopelessness
  • Problems with relationships
  • Overt depressive disorder
  • Suicide

16

Suicide is
  • The result of a complex mix of biological,
    emotional, physical and circumstantial
    conditions.
  • And, it is preventable

17
What Is Suicide Prevention?
  • A Public Health Approach
  • Ranges from general education and awareness
  • To research
  • To treatment of individuals
  • All must be funded, increased and improved

18
What has delayed suicide prevention?
  • Myths
  • Stigma
  • Belief that no one can stop a person who plans to
    die by suicide
  • Suicide Prevention is Everybodys Business!

19
An ExampleUS Air Force Suicide Prevention
20
USAF Program Elements
  • General suicide awareness and prevention training
    - annual
  • Special training for
  • Key gatekeepers
  • Service providers
  • Policies to improve access to key services
  • Communications (social marketing) campaign
  • De-stigmatize EARLY help-seeking
  • Promote social support caring community
  • Screening for mental health problems
  • Improved coordination of social services
  • Focus on strengthening life/coping skills

21
Suicide Among Airmen
22
Results
23
Evaluators Noted
  • The key lessons derived from this community
    based intervention may be particularly adaptable
    in selected workplace contexts that are more
    tightly organized and provide or coordinate human
    services for their employees or in settings with
    naturally occurring social networks.

24
National Strategy for Suicide Prevention
  • Goal 1 Promote awareness that suicide is a
    public health problem that is preventable.
  • Objective 4.4 By 2005, increase the proportion
    of employers that ensure the availability of
    evidence-based prevention strategies for suicide.

25

QPR
  • Question, Persuade, Refer

26

QPR
  • Ask A Question, Save A Life

27
QPR
  • QPR is not intended to be a form of counseling or
    treatment.
  • QPR is intended to offer hope through positive
    action.

28
QPR
Suicide Myths
and Facts
  • Myth No one can stop a suicide, it is inevitable.
  • Fact If people in a crisis get the help they
    need, they will probably never be suicidal
    again.
  • Myth Confronting a person about suicide will
    only make them angry and increase the risk of
    suicide.
  • Fact Asking someone directly about suicidal
    intent lowers anxiety, opens up communication
    and lowers the risk of an impulsive act.
  • Myth Only experts can prevent suicide.
  • Fact Suicide prevention is everybodys business,
    and anyone can help prevent the tragedy of
    suicide

29
QPR Myths And Facts About Suicide
  • Myth Suicidal people keep their plans to
    themselves.
  • Fact Most suicidal people communicate their
    intent sometime during the week preceding
    their attempt.
  • Myth Those who talk about suicide dont do it.
  • Fact People who talk about suicide may try, or
    even complete, an act of self-destruction.
  • Myth Once a person decides to die by suicide,
    there is nothing anyone can do to stop them.
  • Fact Suicide is the most preventable kind of
    death, and almost any positive action may save
    a life.

How can I help? Ask the Question...
30
QPR Suicide Clues And Warning SignsThe more
clues and signs observed, the greater the risk.
Take all signs seriously!
31
QPR
  • Direct Verbal Clues
  • Ive decided to kill myself.
  • I wish I were dead.
  • Im going to commit suicide.
  • Im going to end it all.
  • If (such and such) doesnt happen, Ill kill
    myself.

32
QPR
  • Indirect Verbal Clues
  • Im tired of life, I just cant go on.
  • My family would be better off without me.
  • Who cares if Im dead anyway.
  • I just want out.
  • I wont be around much longer.
  • Pretty soon you wont have to worry about me.

33
QPR
  • Behavioral Clues
  • Any previous suicide attempt
  • Acquiring a gun or stockpiling pills
  • Co-occurring depression, moodiness, hopelessness
  • Putting personal affairs in order
  • Giving away prized possessions
  • Sudden interest or disinterest in religion
  • Drug or alcohol abuse, or relapse after a period
    of recovery
  • Unexplained anger, aggression and irritability

34
QPR
  • Situational Clues
  • Being fired or being expelled from school
  • A recent unwanted move
  • Loss of any major relationship
  • Death of a spouse, child, or best friend,
    especially if by suicide
  • Diagnosis of a serious or terminal illness
  • Sudden unexpected loss of freedom/fear of
    punishment
  • Anticipated loss of financial security
  • Loss of a cherished therapist, counselor or
    teacher
  • Fear of becoming a burden to others

35
QPR Tips for Asking the Suicide Question
  • If in doubt, dont wait, ask the question
  • If the person is reluctant, be persistent
  • Talk to the person alone in a private setting
  • Allow the person to talk freely
  • Give yourself plenty of time
  • Have your resources handy QPR Card, phone
    numbers, counselors name and any other
    information that might help
  • Remember How you ask the question is less
    important than that you ask it

36
Q QUESTION
  • Less Direct Approach
  • Have you been unhappy lately? Have you been
    very unhappy lately? Have you been so very
    unhappy lately that youve been thinking about
    ending your life?
  • Do you ever wish you could go to sleep and never
    wake up?

37
Q QUESTION
  • Direct Approach
  • You know, when people are as upset as you seem
    to be, they sometimes wish they were dead. Im
    wondering if youre feeling that way, too?
  • You look pretty miserable, I wonder if youre
    thinking about suicide?
  • Are you thinking about killing yourself?
  • NOTE If you cannot ask the question, find
    someone who can.

38
How Not to Ask the Suicide Question
  • Youre not suicidal, are you?

39
P PERSUADE
HOW TO PERSUADE SOMEONE TO STAY ALIVE
  • Listen to the problem and give them your full
    attention
  • Remember, suicide is not the problem, only the
    solution to a perceived insoluble problem
  • Do not rush to judgment
  • Offer hope in any form

40
P PERSUADE
  • Then Ask
  • Will you go with me to get help?
  • Will you let me help you get help?
  • Will you promise me not to kill yourself until
    weve found some help?
  • YOUR WILLINGNESS TO LISTEN AND TO HELP CAN
    REKINDLE HOPE, AND MAKE ALL THE DIFFERENCE.

41
R REFER
  • Suicidal people often believe they cannot be
    helped, so you may have to do more.
  • The best referral involves taking the person
    directly to someone who can help.
  • The next best referral is getting a commitment
    from them to accept help, then making the
    arrangements to get that help.
  • The third best referral is to give referral
    information and try to get a good faith
    commitment not to complete or attempt suicide.
    Any willingness to accept help at some time, even
    if in the future, is a good outcome.

42
  • REMEMBER
  • Since almost all efforts to persuade someone to
    live instead of attempt suicide will be met with
    agreement and relief, dont hesitate to get
    involved or take the lead.

43
For Effective QPR
  • Say I want you to live, or Im on your
    side...well get through this.
  • Get Others Involved. Ask the person who else
    might help. Family? Friends? Brothers? Sisters?
    Pastors? Priest? Rabbi? Bishop? Physician?

44
For Effective QPR
  • Join a Team. Offer to work with clergy,
    therapists, psychiatrists or whomever is going to
    provide the counseling or treatment.
  • Follow up with a visit, a phone call or a card,
    and in whatever way feels comfortable to you, let
    the person know you care about what happens to
    them. Caring may save a life.

45
  • REMEMBER
  • WHEN YOU APPLY QPR, YOU PLANT THE SEEDS OF HOPE.
    HOPE HELPS PREVENT SUICIDE.

46
(No Transcript)
47

Warning Signs of Acute Suicide Risk Developed
by AAS with an international task force
48
Is Path Warm?
  • I Ideation Threats or talk of wish to hurt or
    kill self seeking access to means talk or
    writing about death dying or suicide
  • S Substance Abuse Increased alcohol or drug use

49
Is Path Warm?
  • P Purposeless Expressing no reasons for living,
    feeling like a burden
  • A Anxiety Agitation, restlessness, unable to
    sleep
  • T Trapped Feeling that there is no way out
    black or white thinking Life sucks death seems
    like the only option
  • HHopelessness Communications describing sense of
    self as lacking value, others as not caring and
    the future as unchanging use of absolute
    negative words Things will never be any
    different, I always screw up, Nobody cares.

50
Is Path Warm?
  • W Withdrawal From friends, family, society
    sleeping all the
  • time.
  • A Anger Uncontrolled and excessive expressions
    of anger,
  • rage or homicidal ideation, statements about
    seeking
  • revenge
  • R Recklessness Acting reckless engaging in
    risky activities
  • seeming without thinking
  • M Mood Changes Dramatic shifts from typical mood
    state
  • ? You must ask!

51
What to Do?
  • Take all signs seriously never think that
    suicide cant happen to someone you know
  • Stay with the person. If you cant, find someone
    who can.
  • Involve others friends, trusted adults, mental
    health professionals, family or someone of faith
    if appropriate
  • Get the person to additional help as soon as
    possible

52
Additional Training Opportunities
  • Core Competency Program
  • Train the Trainers Curriculum (two days)
  • One day Core Competency Curriculum for EAP/Human
    Resources Professionals
  • Half-day Pre-Conference Workshop in New Orleans
    (April 2007)
  • Is Path Warm? Posters and wallet cards, training
    on DVD
  • Plans for Web-cast training with Lanny Berman,
    PhD, Executive Director of AAS
  • AASs Workplace-Based Suicide Prevention Program

53
To Call for Help
  • The National Suicide Prevention Lifeline
  • 1 800- 273 TALK (8255)
  • If there is imminent threat, call 911

54
Contact Information
  • Karen M Marshall
  • American Association of Suicidology
  • 5221 Wisconsin Ave., NW
  • Washington DC 20015
  • 202-237-2280
  • KMarshall_at_suicidology.org
  • www.suicidology.org
Write a Comment
User Comments (0)
About PowerShow.com