Title: Selling an Idea or a Product
1Preventing Suicide The Gap Between What We
Know and What We Do
For the EAPA Conference Nashville, TN Presented
By Karen M Marshall American Association of
Suicidology Washington, DC
Sunday, October 8, 2006
2An Overview
- A Framework
- What We Know
- What We Do
- Question, Persuade, Refer (CPR for Suicide
Prevention) - Best Practices Warning Signs of Acute Suicide
Risk and How to Respond
3Depression and SuicideMajor Public Health Risks
- Relevant Facts
- More than 30,000 suicide deaths annually
- Suicide deaths occur twice as frequently deaths
from HIV/AIDS - And nearly twice as often as homicides
- Estimated 750,000 non-fatal attempts, many
requiring medical intervention many resulting in
lifelong health problems or permanent disability
Former US Surgeon General Dr. David Satcher
4Depression and SuicideMajor Public Health Risks
5Relevant Facts
- Third leading cause of death among
- 15-24 year olds
- Second leading cause of death for college-age
young people - The Good News is
6Relevant Facts
- White males over age 65 have the highest rate of
suicide - Two-thirds of suicide deaths are among the
workforce, those ages 25 59 - Depression costs American business in excess of
78 billion a year - Suicide adds another 12 billion annually
7Relevant Facts
- Men end their lives four times more often than
women - Women attempt suicide four times more often than
men - Firearms account for more than two-thirds of all
suicide deaths - 90 percent of all suicide deaths are linked to a
diagnosable, treatable brain illness
8DepressionFacts for Families
- University of Michigan
- Depression Center
- Family Education Workshop
9It is Common
- About 1 Woman in 5, and 1 Man in 12 Will
Experience Depression During his or her Lifetime.
10Clinical Depression is...
- Treatable!
- Usually under-treated because of no diagnosis,
misdiagnosis or stigma - A disorder that can now be visualized with new
brain imaging techniques - Terrific progress since Decade of the Brain
launched in 1990
Brain Images
11Clinical Depression is not...
- Something that you can just
- snap out of without
- effective treatment
A character flaw or a sign of weakness
Just normal sadness or disappointment
Just in your head
A normal part of aging
12Symptoms of Depression
- Loss of pleasure
- Persistent sadness
- Change in appetite
- Sleep disturbance
- Feelings of worthlessness
- Helplessness/hopelessness
- Aches and pains
- Irritability/impulsivity
- Self-medicating
- Suicidal thoughts
13Depression Onset. A complex relationship between
stress and biologic vulnerability.
14Risk of Cycle Acceleration with Aging in
Untreated Illness
Pine et al, AJP, 1998Pine et al, AJP, 1998
15Untreated symptoms then linked to
- Poor school performance and more stress
- Alcohol and drug abuse and occasional
disciplinary or legal problems - Feelings of worthlessness and hopelessness
- Problems with relationships
- Overt depressive disorder
- Suicide
16 Suicide is
- The result of a complex mix of biological,
emotional, physical and circumstantial
conditions. - And, it is preventable
17What Is Suicide Prevention?
- A Public Health Approach
- Ranges from general education and awareness
- To research
- To treatment of individuals
- All must be funded, increased and improved
18What has delayed suicide prevention?
- Myths
- Stigma
- Belief that no one can stop a person who plans to
die by suicide - Suicide Prevention is Everybodys Business!
19An ExampleUS Air Force Suicide Prevention
20USAF Program Elements
- General suicide awareness and prevention training
- annual - Special training for
- Key gatekeepers
- Service providers
- Policies to improve access to key services
- Communications (social marketing) campaign
- De-stigmatize EARLY help-seeking
- Promote social support caring community
- Screening for mental health problems
- Improved coordination of social services
- Focus on strengthening life/coping skills
21Suicide Among Airmen
22Results
23Evaluators Noted
- The key lessons derived from this community
based intervention may be particularly adaptable
in selected workplace contexts that are more
tightly organized and provide or coordinate human
services for their employees or in settings with
naturally occurring social networks.
24National Strategy for Suicide Prevention
- Goal 1 Promote awareness that suicide is a
public health problem that is preventable. - Objective 4.4 By 2005, increase the proportion
of employers that ensure the availability of
evidence-based prevention strategies for suicide.
25 QPR
- Question, Persuade, Refer
26 QPR
- Ask A Question, Save A Life
27QPR
- QPR is not intended to be a form of counseling or
treatment. - QPR is intended to offer hope through positive
action.
28QPR
Suicide Myths
and Facts
- Myth No one can stop a suicide, it is inevitable.
- Fact If people in a crisis get the help they
need, they will probably never be suicidal
again. - Myth Confronting a person about suicide will
only make them angry and increase the risk of
suicide. - Fact Asking someone directly about suicidal
intent lowers anxiety, opens up communication
and lowers the risk of an impulsive act. - Myth Only experts can prevent suicide.
- Fact Suicide prevention is everybodys business,
and anyone can help prevent the tragedy of
suicide
29QPR Myths And Facts About Suicide
- Myth Suicidal people keep their plans to
themselves. - Fact Most suicidal people communicate their
intent sometime during the week preceding
their attempt. - Myth Those who talk about suicide dont do it.
- Fact People who talk about suicide may try, or
even complete, an act of self-destruction. - Myth Once a person decides to die by suicide,
there is nothing anyone can do to stop them. - Fact Suicide is the most preventable kind of
death, and almost any positive action may save
a life.
How can I help? Ask the Question...
30QPR Suicide Clues And Warning SignsThe more
clues and signs observed, the greater the risk.
Take all signs seriously!
31QPR
- Direct Verbal Clues
- Ive decided to kill myself.
- I wish I were dead.
- Im going to commit suicide.
- Im going to end it all.
- If (such and such) doesnt happen, Ill kill
myself.
32QPR
- Indirect Verbal Clues
- Im tired of life, I just cant go on.
- My family would be better off without me.
- Who cares if Im dead anyway.
- I just want out.
- I wont be around much longer.
- Pretty soon you wont have to worry about me.
33QPR
- Behavioral Clues
- Any previous suicide attempt
- Acquiring a gun or stockpiling pills
- Co-occurring depression, moodiness, hopelessness
- Putting personal affairs in order
- Giving away prized possessions
- Sudden interest or disinterest in religion
- Drug or alcohol abuse, or relapse after a period
of recovery - Unexplained anger, aggression and irritability
34QPR
- Situational Clues
- Being fired or being expelled from school
- A recent unwanted move
- Loss of any major relationship
- Death of a spouse, child, or best friend,
especially if by suicide - Diagnosis of a serious or terminal illness
- Sudden unexpected loss of freedom/fear of
punishment - Anticipated loss of financial security
- Loss of a cherished therapist, counselor or
teacher - Fear of becoming a burden to others
35QPR Tips for Asking the Suicide Question
- If in doubt, dont wait, ask the question
- If the person is reluctant, be persistent
- Talk to the person alone in a private setting
- Allow the person to talk freely
- Give yourself plenty of time
- Have your resources handy QPR Card, phone
numbers, counselors name and any other
information that might help - Remember How you ask the question is less
important than that you ask it
36Q QUESTION
- Less Direct Approach
- Have you been unhappy lately? Have you been
very unhappy lately? Have you been so very
unhappy lately that youve been thinking about
ending your life? - Do you ever wish you could go to sleep and never
wake up?
37Q QUESTION
- Direct Approach
- You know, when people are as upset as you seem
to be, they sometimes wish they were dead. Im
wondering if youre feeling that way, too? - You look pretty miserable, I wonder if youre
thinking about suicide? - Are you thinking about killing yourself?
- NOTE If you cannot ask the question, find
someone who can.
38How Not to Ask the Suicide Question
- Youre not suicidal, are you?
39P PERSUADE
HOW TO PERSUADE SOMEONE TO STAY ALIVE
- Listen to the problem and give them your full
attention - Remember, suicide is not the problem, only the
solution to a perceived insoluble problem - Do not rush to judgment
- Offer hope in any form
40P PERSUADE
- Then Ask
- Will you go with me to get help?
- Will you let me help you get help?
- Will you promise me not to kill yourself until
weve found some help? - YOUR WILLINGNESS TO LISTEN AND TO HELP CAN
REKINDLE HOPE, AND MAKE ALL THE DIFFERENCE.
41R REFER
- Suicidal people often believe they cannot be
helped, so you may have to do more. - The best referral involves taking the person
directly to someone who can help. - The next best referral is getting a commitment
from them to accept help, then making the
arrangements to get that help. - The third best referral is to give referral
information and try to get a good faith
commitment not to complete or attempt suicide.
Any willingness to accept help at some time, even
if in the future, is a good outcome.
42- REMEMBER
- Since almost all efforts to persuade someone to
live instead of attempt suicide will be met with
agreement and relief, dont hesitate to get
involved or take the lead.
43For Effective QPR
- Say I want you to live, or Im on your
side...well get through this. - Get Others Involved. Ask the person who else
might help. Family? Friends? Brothers? Sisters?
Pastors? Priest? Rabbi? Bishop? Physician?
44For Effective QPR
- Join a Team. Offer to work with clergy,
therapists, psychiatrists or whomever is going to
provide the counseling or treatment. - Follow up with a visit, a phone call or a card,
and in whatever way feels comfortable to you, let
the person know you care about what happens to
them. Caring may save a life.
45- REMEMBER
- WHEN YOU APPLY QPR, YOU PLANT THE SEEDS OF HOPE.
HOPE HELPS PREVENT SUICIDE.
46(No Transcript)
47 Warning Signs of Acute Suicide Risk Developed
by AAS with an international task force
48Is Path Warm?
- I Ideation Threats or talk of wish to hurt or
kill self seeking access to means talk or
writing about death dying or suicide - S Substance Abuse Increased alcohol or drug use
49Is Path Warm?
- P Purposeless Expressing no reasons for living,
feeling like a burden - A Anxiety Agitation, restlessness, unable to
sleep - T Trapped Feeling that there is no way out
black or white thinking Life sucks death seems
like the only option - HHopelessness Communications describing sense of
self as lacking value, others as not caring and
the future as unchanging use of absolute
negative words Things will never be any
different, I always screw up, Nobody cares.
50Is Path Warm?
- W Withdrawal From friends, family, society
sleeping all the - time.
- A Anger Uncontrolled and excessive expressions
of anger, - rage or homicidal ideation, statements about
seeking - revenge
- R Recklessness Acting reckless engaging in
risky activities - seeming without thinking
- M Mood Changes Dramatic shifts from typical mood
state - ? You must ask!
51What to Do?
- Take all signs seriously never think that
suicide cant happen to someone you know - Stay with the person. If you cant, find someone
who can. - Involve others friends, trusted adults, mental
health professionals, family or someone of faith
if appropriate - Get the person to additional help as soon as
possible
52Additional Training Opportunities
- Core Competency Program
- Train the Trainers Curriculum (two days)
- One day Core Competency Curriculum for EAP/Human
Resources Professionals - Half-day Pre-Conference Workshop in New Orleans
(April 2007) - Is Path Warm? Posters and wallet cards, training
on DVD - Plans for Web-cast training with Lanny Berman,
PhD, Executive Director of AAS - AASs Workplace-Based Suicide Prevention Program
53To Call for Help
- The National Suicide Prevention Lifeline
- 1 800- 273 TALK (8255)
- If there is imminent threat, call 911
54Contact Information
- Karen M Marshall
- American Association of Suicidology
- 5221 Wisconsin Ave., NW
- Washington DC 20015
- 202-237-2280
- KMarshall_at_suicidology.org
- www.suicidology.org