King Abdullah II Award for Excellence

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Dubai Government Excellence Program -
DGEP Criteria 8 Society Results
Dubai Municipality Steve Adams Quality
Specialist
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Main points

• CSR definition
• CSR importance
• Dubai Municipality experience
• Recommendations

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Dubai Municipality

• Vision To create an excellent city that provides
  the essence of success and comfort of living
• Mission Plan, design, build and manage municipal
  infrastructure
• Strategic Direction (Key Strategic Area) 12
  Positive role in serving the society
• Strategic Goal 5 - Increasing society
  satisfaction
• Strategic Plan

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Dubai Government Excellence Program - DGEP
Society Results (60 points)
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Social Responsibility Definition

• Social initiatives that ensure corporate
  commitment in serving and developing society
  exceeding its core process, these initiatives
  may include development of people, economy,
  environment, health, safety,.etc

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Perception Measures

• Disclosures of information relevant to the
  community
• Equal opportunity practices
• Impact on local and national economies
• Relationships with relevant authorities

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Perception Measures

• Health risks and accidents
• Efforts done to reduce noise and harm caused by
  corporate activities
• Hazard (safety)
• Pollution and toxic emission

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Perception Measures

• Involvement in education and training
• Support from medical and welfare provision
• Support for sport and leisure
• Voluntary and humanitarian work

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Internal Measures

• Number of social initiatives
• Social initiatives budget
• Measuring social initiatives impact on the
  society -story

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Before

• 44 Strategic Goals
• No corporate SR methodology
• Social responsibility scattered activities
• No evidence

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RADAR RADAR
Result Approach Deployment Assessment Review
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DM Corrective measures

• DM - Communicating with society methodology
  Flowchart
• Administrative Order 86-year 2005
• Social initiatives 2007 plan
• Approved budget
• Social initiatives team
• Individual Social initiatives methodology
• Volunteers for Social initiatives circular
• Community survey
• Sample activities
• Story

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Recommendations

• Initiate a National Social Responsibility
  Organization
• Find a mechanism like DGEP to commit all
  organizations public and private to Social
  Responsibility

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Surah Al Rum (chapter 30)

• Mischief has appeared on land and sea because of
  (the meed) that the hands of men have earned
• That Allah may give them the taste of some of
  their deeds in order that they may turn back from
  evil.

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• Thank
• you