Research Tips for LRSP 412: Marketing for Managers

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Research Tips for LRSP 412Marketing for
Managers

• Paul Boger
• CGPS Reference Librarian
• pboger_at_umw.edu

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Library Research Tools how to find information

• Library Catalog
• Books (including netLibrary e-books)
• Titles of Journals, Magazines and Newspapers
  subscribed to by UMW Libraries (Simpson CGPS)
• Databases
• Articles in Journals, Magazines and Newspapers
• Corporate and industry information

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Databases
How do I find information on my topic?
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Databases 24/7

• Database A-Z list
• Databases by Subject

• Research Guides

• Click the drop-down menu by Research by
  Subject
• Click on Business CGPS to access suggested
  research resources
• Click the GO button

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Research Guide

• Click on the name of a database to begin
  searching
• Contact the library if you need help

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Can I use the databases from home?
Yes!
jsmith
password
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• Locate detailed industry reports
• Search by industry name
• Click the triangle icon to begin searching
• You can also search for company information

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• Reports available in HTML and PDF
• Sub-industry reports are also available

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• Locate detailed company reports
• Search by company name or ticker symbol
• Click the triangle icon to begin searching

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• Use the menu options to find different company
  information

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• Navigate between subject searches by using the
  tab selections at the top of the screen
• The red tab indicates the subject you are
  currently searching
• Click Business to search for company
  information

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Company Dossier Search

• Perform a Company Dossier search
• Enter your company name or ticker symbol
• Click Search

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Company Dossier Search

• Click the name of your company to find detailed
  business information
• Under Company Type, note the differences for
  parent vs. subsidiary, and public vs. private
  companies

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Company Dossier Results

• Use the Reports menu to locate additional
  company information
• SIC and NAICS codes listed

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Business Source Complete

• To find articles, enter your keyword in the
  search boxes
• Consider using some of the Limit your results
  options
• Click Search

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Business Source Complete

• Click PDF or HTML links to retrieve articles
• Click Locate Journal Article if not full text
  through the database

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Locate Journal Article Page

• Is the article available in a UMW database? YES.
• Use the database links to locate article.

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Locate Journal Article Page

• Is the article available in a UMW database? NO.
• To request this article, use the ILLIAD links.

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Business Source Complete

• To search for company information, click the
  More option
• Click Company Profiles

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Business Source Complete

• Enter the company name
• Click Browse
• Click the name of the Company when it appears

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Business Source Complete

• Click the PDF link to access the report
• Full reports usually include a SWOT analysis
• Use the icons to print, email, format, and save
  documents

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Business Source Complete

• To search for market environment information,
  click the Publications option

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Business Source Complete

• Enter country report. united in the search box
• Click the Match Any Words radio button
• Click Browse

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Business Source Complete

• Locate your country
• Click the country report link

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Business Source Complete

• Select an issue
• There is a six month delay in full text reports

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• Click Company

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• Enter your company name in the Find a Company
  box
• Hit Enter
• Click on your company when it appears
• Enter your keywords in the Free Text box
• Click Run Search

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• Click on a title to retrieve the complete
  document
• Print, email, and save documents

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Search Tips

• Try different databases
• Try different keywords
• Truncation symbols -
• Phrase searching quotation marks
• ShowMe videos and database help screens
• Ask Librarians for assistance

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What if my materials are at the main campus
Library? What if UMW doesnt have what I need?

• Use Illiad to request materials not located at
  the CGPS Library
• Create an online Illiad Account
• Submit requests through Librarys website
• Request books, articles, dissertations
• Some fees might be involved
• Delivered to CGPS Library

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Illiad document delivery and interlibrary loan
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Useful Websites

• annualreports.com
• hoovers.com free edition
• Bank homepages
• U.S. Patent Trademark Office
• Associations Unlimited (library database)

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Need help? Have Questions?

• Come to the Library
• Mondays - Thursdays 1 p.m. - 9 p.m.
• Fridays 1 p.m. - 7 p.m.
• Saturdays 9 a.m. - 3 p.m.
• Contact the Library Staff
• cgpslib_at_umw.edu
• 540-286-8025
• Set up a Research Appointment
• pboger_at_umw.edu
• 540-286-8066

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Take A Break!

Served at 530pm