Zipcar at Chico State

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Zipcar at Chico State!
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What is Zipcar?

• Carsharing Program

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How to Join

• www.zipcar.com/chicostate

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Where?
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Where?
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Cars
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Where we are

• Target date to go live Aug 24th
• Planning Launch Event (early October)
• Marketing to students
• Tabling
• Emails
• Raffles
• Swag
• Student Announcements

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Where we are

• Marketing to Faculty Staff
• Personal Accounts
• Staff Council
• Tabling
• Emails
• Campus Announcements
• Departmental Accounts
• Staff Council
• Campus Announcements
• Orientations
• Staff Trainings

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Where we are

• Marketing to Community Members
• Launch Event
• Speaker
• Community Leaders
• Band leading event
• Thursday Night Market
• Tabling
• Car on-hand
• Promotional materials

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Where are we going?

• Benefits of Zipcar
• Reduce personal vehicles
• Reduce Fuel Consumption
• Economic savings
• University
• Members
• Grow fleet
• Expand locations

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Investigating Zimride Ridesharing Software

• Social Network for Ridesharing
• Technology
• Trust
• Marketing
• Fun Way for Friends, Classmates
  Co-workers to Share Rides
• Save money
• Reduce pollution, traffic congestion parking
  shortages

If you havent heard of Zimride, buckle up
because its likely the next non-word to enter
the English language.
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The Carpool Challenge

• Lack of Trust
• Hard to Use
• Limited Awareness

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The Approach
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Leverage Trust

• Email verified sign up
• .edu or list

• Privacy controls
• by user

• Social profiles
• optional facebook plug-in

• Feedback system
• from users

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Build Critical Mass

• Technology
• Social media platform
• Ease of use Intuitive
• Viral features
• Proactive e-mail alerts

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Custom built for you
Access limited to your community
Optional Facebook integration

• Simple, intuitive, custom ridesharing solutions

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Google Map integration
Hide exact address for privacy
Add a one-time ride or regular commute

• Flexible interface to quickly add your commute

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Users can send you a message or request a ride
View other passengers
A map and directions for your ride

• Informative ride details after ride is posted

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Search for best matches
Easily filter by date, frequency or ride type

• Search algorithm to quickly find relevant matches

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C02 and saved per user
Potential community savings

• Track your communitys savings in real-time

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Cost Per Trip
Cost per trip to accommodate a commuter Source
TriMet and Zimride Client Surveys
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Efficient and Effective

• Zimride is low-cost, high-impact alternative to
• Constructing additional parking 4,000 - 30,000
  each space
• Building, operating and marketing your own web
  2.0 solution 100,000
• Other TDM Programs can cost gt 300,000 to
  increase capacity
• Many transportation solutions (new bus lines,
  shuttles, etc.) require expensive research and
  infrastructure development. In times of tightened
  budgets, Zimrides service allows you to maximize
  the efficiency of your current infrastructure to
  have a large impact at a low-cost.

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Zipcar Zimride

• Share your Ziptrips on Zimride
• Promote both programs faster

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Student Interns

• Climate interns (3)
• Green house Gas Inventory
• Over 175 hours on travel data (and counting)
• Close to completion
• Policy implementation
• Attended exec meetings for travel policy
• Climate Action Plan
• Plan to start in September
• Milestones
• Change in travel policy to make mode and miles a
  mandatory part of reporting
• Creation of electronic database for reporting

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Student Interns

• Alternative Transportation Intern
• Marketing
• Zipcar
• Zimride
• Bicycles, Skate,
• BCAG
• Logistics
• Zipcar fleet
• Future Milestones
• 20 increase in campus utilization of BCAG
• 20 decrease in parking pass sales
• Reduce CSUC commute emissions by 35