TreeWater Symbology

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TreeWater Symbology
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Importance

• Symbology reminds us of our core values, our
  goals, our methodologies
• Symbology reminds people of who we are
• A logo is often the first thing people see
• A logo can be a lasting impression
• A logo sets you aside from other companies
• One of our concerns is the lack of honor, values,
  and common sense in businesses in general today

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Escutcheon, Crossed Swords

• The Escutcheon itself is a shield, a protector
• Gold represents generosity but also elevation of
  mind and thought
• Black or Sable represents concern over the past
• Crossed swords justice and honor. We used
  Scottish basket hilt claymores because the
  founders have Scottish antecedents.
• Also, with a bottom connector, represent the
  Delta V Asset Class. See the next slide.

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Delta V Asset Class

• The swords also form a Delta V symbolism.
• A brand new asset class for hedge funds.
• The Delta V Asset Class represents true wealth,
  as the asset changes value do to the investments
  in them.

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Droplet with the Globe

• The droplet represents potable water supplies
• The earth represents the world wide problem with
  those supplies
• Over the escutcheon, this droplet represents our
  concern for those supplies, our ability to help
  on a world wide basis, and our intent to do so
  with honor, not exploitation.

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Salmon

• In heraldry, fish represent virtue, generosity,
  physical and spiritual nourishment
• The salmon was chosen because of our concern for
  salmon and efforts to save them, and, hey, were
  Scottish and Scotts love salmon!

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Paulownia Leaf

• In Heraldry, plants represent hope and joy
• To TreeWater they represent the hope and joy of
  forestry projects and the benefits that can bring
  to the environment, the investor, and the local
  beneficiaries, our native partners.

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The Sun

• Solar energy drives the entire ecosystem. From
  the bottom of the food chain (autotrophic plants,
  bacteria) to the warmth that allows life in a
  cold universe.
• Here the sun also represents solar energy and
  geothermal energy used to replace fossil fuels.

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The Banner/Motto

• Our Global Concern is a double entendre
• First it means we are concerned with the global
  ecology, how energy is made and used,
• Second, it simply means our global business
  concern.