2. THE STRATEGIC ROLE OF INFORMATION SYSTEMS

1
TYPES OF INFORMATION SYSTEMS
KIND OF SYSTEM GROUPS
SERVED
STRATEGIC LEVEL
SENIOR MANAGERS
MANAGEMENT LEVEL
MIDDLE MANAGERS
KNOWLEDGE LEVEL

KNOWLEDGE


DATA WORKERS
OPERATIONAL

OPERATIONAL LEVEL


MANAGERS
SALES MANUFACTURING FINANCE ACCOUNTING
HUMAN
RESOURCES
MARKETING
2
TRANSACTION PROCESSING SYSTEMS (TPS)

• EXAMPLE ACCOUNTS PAYABLE

3
OFFICE AUTOMATION SYSTEMS (OAS)

• EXAMPLE PRESENTATION GRAPHICS

4
KNOWLEDGE WORK SYSTEMS (KWS)

• EXAMPLE ENGINEERING WORK
  STATION

5
MANAGEMENT INFORMATION SYSTEMS (MIS)

• EXAMPLE ANNUAL BUDGETING

6
TPS DATA FOR MIS APPLICATIONS
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DECISION SUPPORT SYSTEMS (DSS)

• EXAMPLE CONTRACT COST ANALYSIS

8
EXECUTIVE SUPPORT SYSTEMS (ESS)

• EXAMPLE 5 YEAR OPERATING PLAN

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INTERRELATIONSHIPS AMONG SYSTEMS
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SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

• SALES MARKETING
• MANUFACTURING PRODUCTION
• FINANCE/ACCOUNTING
• HUMAN RESOURCES

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STRATEGIC ROLE OF INFORMATION SYSTEMS

• TO GAIN COMPETITIVE ADVANTAGE

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STRATEGY LEVELS AND INFORMATION TECHNOLOGY
STRATEGIES
MODELS
IT TECHNOLOGIES
INDUSTRY
COOPERATION vs COMPETITION
COMPETITIVE FORCES MODEL
ELECTRONIC TRANSACTIONS
LICENSING
NETWORK ECONOMIES
COMMUNICATIONS NETWORKS
STANDARDS
INTERORGANIZATIONAL SYSTEMS
INFORMATION PARTNERSHIPS
FIRM
SYNERGY
CORE COMPETENCY
KNOWLEDGE SYSTEMS
CORE COMPETENCIES
ORGANIZATIONAL SYSTEMS
BUSINESS
LOW COST
VALUE CHAIN ANALYSIS
DATAMINING
DIFFERENTIATION
IT-BASED PRODUCTS / SERVICES
SCOPE
INTERORGANIZATIONAL SYSTEMS
SUPPLY CHAIN MANAGEMENT
EFFICIENT CUSTOMER RESPONSE
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COMPETITIVE FORCES MODEL
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COUNTERING COMPETITIVE FORCES

• USE INTERNET and SUPPLY CHAIN MANAGEMENT!

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VALUE CHAIN MODEL

• HIGHLIGHTS PRIMARY SUPPORT ACTIVITIES THAT ADD
  VALUE TO PRODUCTS, SERVICES

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IMPLICATIONS FOR MANAGERS ORGANIZATIONS
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IMPLICATIONS

• PLACE INFO SYSTEMS FOR GREATEST VALUE
• MESH INFO WITH STRATEGIC PLAN
• PLAN FOR TECHNOLOGY CAPITAL

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INFORMATION SYSTEMS QUALITY

• QUALITY Conformance to specifications, customer
  satisfaction

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Case Study

• Sears