A Night Out

1
A Night Out Consumer Drinking and Socialising
Patterns in the Young Persons Market
2
A Night Out

• Current concern across government
• Levels of alcohol misuse and related disorder
  and disturbance
• Surveyed Galaxy network listeners
• General alcohol consumption
• A big night out
• Planning and organising
• Choice of venues
• Drinking attitudes
• Safety initiatives

3
Respondents

• Sample of 2315 individuals
• Galaxy Radio listeners across the 4 regions
• 88.6 between the ages of 18-34
• 96 drink alcohol

4
Respondents

• 61 dont smoke
• Strong links to Young Persons Venue (YPV) Market
• Representative of core customer group

5
Young Persons Venue Market

• 9000 venues which attract 18-35 year old market
• Total capacity of 2,910,335
• 65 serve alcohol beyond 2300
• Fastest moving category of the licensed trade

6
General Alcohol Consumption

• Most drink alcohol 2-3 times per week
• 9 drink 4-5 times
• 71 prefer to drink in licensed premises
• When drinking at home 56 buy alcohol
  supermarkets
• 65 agree that in store promotions encourage
  them to
• purchase more alcohol than they would
  normally

7
Visits to Licensed Premises Per Week
8
A Typical Night Out

• 46 plan their destination a few days in
  advance
• Only 26 make spontaneous decisions
• 75 will have a drink whilst getting ready to
  go out
• 86 stated that bars are their favourite
  destination, closely followed by clubs and
  then pubs
• 68 pay to get into venues

9
A Typical Night Out

• 45 consume more than 8 drinks
• Only 17 stick to the same drink all night
• When choosing what to drink 84 are sometimes
  or
• usually influenced by price
• 64 keep track of how many drinks theyve had
• 24 drink to get drunk

10
A Typical Night Out

• 68 usually plan in advance how they will get
  home
• 80 use taxis only 3.3 use public transport
• 88 stay with friends to feel safer
• 95.3 usually or sometimes feel safe whilst in
  venues and
• 81.9 whilst on the streets

11
A Typical Night Out

• A third of our respondents spend over 40 on
  their
• night out and over half go out 2-3 times per week

12
A Night Out

• Was put together by Galaxy Radio in conjunction
  with CGA-Centro and BEDA (Bar Entertainment
  Dance Association).