Marketing your library services via the web site

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Marketing your library services via the web site

• Jenny Craven
• CERLIM

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Background

• Promotion of services to disabled users
• Delivery of services
• REVIEL accessibility issues
• ACCESS awareness of access issues
• NoVA Searching and navigating around digital
  information

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Marketing library services

• The four Ps
• Product
• Price
• Place
• Promotion

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Why use the web site?Advantages

• Popular medium
• Global reach
• Widening access - Non-traditional students
• Socially inclusive

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Why use the web site? Disadvantages

• Information poor
• Technophobia
• Badly designed web pages
• Socially exclusive

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Services provided electronically

• The Internet - WWW, email, etc
• Library Catalogues
• Online information - databases
• Subject Gateways
• Courseware
• Online Tutorials

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What is Accessibility?

• Ensuring systems and interfaces can be read by
  all users of the library through
• Access to hardware and software
• Use of appropriate access technology
• Ensuring information can be interpreted by the
  technology ie. design for all

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Design for All

• a single version of the Web site which is
  accessible to everyone, however they access the
  Internet (RNIB, 2000).

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Why make information accessible?

• Information increasingly being provided in
  electronic format
• The business case
• Inclusive society - information for all
• Government focus on Lifelong Learning
• Legislation eg. Disability Discrimination Act,
  1995

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Accessibility will ensure your web page reaches
..

• Blind and visually impaired people
• Deaf and deaf blind people
• People who have dyslexia
• People with motor impairments
• People with learning difficulties
• People with text only web browsers
• People with slow PCs
• EVERYONE !

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Legislation

• Disability Discrimination Act, 1995
• The Human Rights Act 1998.
• Special Educational Needs (SEN) and Disability
  Act, 2001
• Other Countries

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Awareness of accessibility

• Analysis of University library web sites
• Staff awareness
• Staff training
• Analysis of other sites

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Accessible Web Design

• Descriptions for all images and sound
• Clear and consistent layout
• Contrasting colours
• Good use of font size and style
• Care taken when using frames and tables
• Logical navigation of search screens

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Accessible Web Design

• Hypertext links - avoid click here
• Descriptions eg. charts
• Scripts, applets, plug-ins .
• Text Versions - for and against

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Descriptions for graphics
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A page without ALT Text for graphics
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Contrasting colours
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Contrasting Colours
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Contrasting Colours
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Clear and Consistent layout
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Font Size and Style
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Frames
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• FRAME mainFrame
• FRAME bottomFrame

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• EMBED

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• Skip gtgtgt

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Tables
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Checking for Accessibility

• WAI Guidelines and Quick Checklist
• Bobby
• LynxView
• RNIB Web Audit
• PEOPLE!!!!!

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Advice and Good Practice

• W3C Web Accessibility Initiative
• TechDis
• Best Practice Manual
• Campaign for Good Web Design
• RNIB - Websites that Work video
• Research and development

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Summary

• Remember the 4 Ps
• Test your site for accessibility using a
  combination of checkers and humans
• Make use of accessibility guidelines
• Listen to and act on feedback
• Be flexible
• Accessibility by right not favour

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Jenny Craven

• Centre for Research in Library and Information
  Management (CERLIM)
• http//www.cerlim.ac.uk
• j.craven_at_mmu.ac.uk

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Useful URLs

• REVIEL, ACCESS and NoVA Projects
• www.mmu.ac.uk/h-ss/cerlim/main/projects.htm
• Bobby
• www.cast.org/bobby
• TechDis
• www.techdis.ac.uk
• World Wide Web Consortium
• www.w3.org