Minnesota Timberwolves

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Minnesota Timberwolves Minnesota State Lottery

• When Minnesota plays, everybody wins.
• Carrie Laabs Steve Ramsankar

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Did you know?

• Two of every three Minnesota adults (69) has
  played the Lottery.
• Most Lottery players play for fun and
  entertainment. Few play with the expectation of
  financial reward.
• More people play the Minnesota Lottery than any
  other form of gambling in the state.
• Total sales for FY04 were 386.92 million.
• The Twin Cities area accounted for 48 percent of
  lottery sales in FY04.

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Did you know?

• 52 of lottery players are male. 48 are female.
• 44 of lottery players in 2003 FY were between 25
  and 44 years of age.
• People with household incomes over 50,000 make
  up 54 percent of lottery players. Those with
  incomes under 25,000, however, account for only
  17 percent of lottery players.
• The lottery is most popular with people who are
  high school and/or college graduates.

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Negative Perception of the Lottery

• The lottery encourages the diversion of capital
  from reasonable investments which yield
  reasonable returns to senseless investments
• The lottery uses false education to promise
  education Participants are told the money spent
  is being used for education
• The lottery siphons money form the community
  without making any positive contributions in
  return

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In Comparison
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Did you know?

• Minneapolis/St. Paul is ranked in the Top 20 in
  major forms of media market.
• 14 nationally for TV market size.
• The number of TV households is 1.67 million.
• 1.520 of US TV households.
• 16 nationally for radio market size.
• Approximately 2.55 million radio listeners.
• 15 nationally for newspaper market size.
• Approximately 2.97 million readers.

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The Minnesota State Lottery Sport Sponsorship

• In 2003, the Minnesota State Lottery spent 1.285
  million on sport sponsorships.
• In 2004, the lottery planned to spend only
  155,000 due to extensive budget cuts.
• In evaluating their corporate sponsorships, the
  lottery looks at an overall cost-to-benefit
  ratio.

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Why this partnership?

• The Timberwolves and the Lottery have previously
  engaged in a sponsor relationship that had a
  positive cost-to-benefit ratio.
• People who play the Minnesota lottery are also
  Timberwolves fans. They have disposable income
  that they are willing to spend on fun and
  entertainment.
• 21 of Timberwolves fans purchased a lottery
  ticket in the last 7 days.
• 21 of Timberwolves TV viewers.
• 24 of Timberwolves attendees.

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Why this partnership?

• It is a beneficial partnership for both. The
  Lottery has a negative image and a partnership
  with the Timberwolves can help to change that.
• This can be done through education of the good
  the Lottery does for Minnesota.
• Between 2003-2005, 39 projects will receive 30
  million.
• Almost four times as much money is spent on
  charitable gambling (i.e. raffle tickets) each
  year.

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Why this partnership?
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Why this partnership?

• A partnership between the Minnesota State Lottery
  and the Timberwolves would provide numerous
  opportunities for exposure for both parties.
• The Timberwolves offer various forms of
  activation to provide exposure for the Minnesota
  State Lottery brand.
• The Minnesota Lottery offers exposure through
  mediums the Timberwolves are not currently
  involved in.

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Timberwolves Benefits

• Lottery sales are heavily dependent on
  convenience stores. As of June 2004, convenience
  stores accounted for 72 of lottery retailers and
  79 of sales.
• Lottery purchases are often impulsive. 72 of
  scratch game players report that they usually
  decide to buy at the last minute.
• The decision on what games to buy is also often
  impulsive. 77 of scratch players agreed that
  they often decide at the last minute which
  scratch games to buy.
• This provides the Timberwolves with a
  non-conventional place to advertise.

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Timberwolves Benefits

• Create a scratch off ticket featuring the
  Timberwolves.
• Scratch games accounted for 60 of lottery sales
  in FY03.
• These tickets could then be redeemed for a
  game-night ticket discount on certain games.
• Provides means for database expansion.

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Timberwolves Benefits

• Fans can turn in non-winning lottery tickets at
  Timberwolves games to be entered in a Second
  Chance Drawing.
• A winner will be chosen every game for,
  merchandise, upgraded seats, and tickets to other
  Target Center events
• The entries from each game will be collected and
  at the end of the season
• Grand prize Timberwolf for a day
• As of June 2004, convenience stores accounted for
  79 of lottery sales.
• This provides the Timberwolves with a
  non-conventional place to advertise.
• As of June 2004, convenience stores accounted for
  79 of lottery sales.
• This provides the Timberwolves with a
  non-conventional place to advertise.
• Sign a 1 day contract
• Travel with the team to a road game
• Check presentation
• The Ultimate Fan Experience

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Minnesota Lottery Benefits

• A partnership with the Timberwolves would provide
  the Lottery with an avenue to educate the
  community on the positive contributions of the
  Lottery.
• An educational brochure can be handed out to fans
  on ingress/egress.
• Did you know? in-game spots on the jumbotron
  and skyway signage.
• 5800 people pass by skyway signage daily.
• At least 200,000 unique visitors per season _at_
  Timberwolves games.

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Minnesota Lottery Benefits

• Minnesota State Lottery Nights
• Overall theme This could be you.
• Discounted tickets with lottery ticket redemption
• Provides lottery with quantitative statistics
  about benefit of producing Timberwolves scratch
  ticket.
• Feature in-game promotional blimp drop
• Drops scratch tickets
• Prizes include merchandise, lottery tickets,
  tickets to future Timberwolves game

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Minnesota Lottery Benefits

• Minnesota State Lottery Nights
• Half time production
• What would Crunch do if he won the lottery?
• Bring in Lottery winners
• VIP Reception pre-game
• Seated together
• TV spot featuring winners

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Minnesota Lottery Benefits

• Minnesota State Lottery Nights
• Signage
• LED Signage
• Animated feature with sounds including cash
  register noises, people cheering, etc.
• Display booth for Lottery
• Interaction with fans
• Another avenue for education

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Other Opportunities Include

• Community
• Involvement in all Timberwolves community
  ventures.
• Way for the Lottery to support causes other than
  the environment.
• Education
• Invest in Minnesotas most precious resource.
• Publications
• Advertisements in Wolf Tracks or Timberwolves
  Tonight
• Can reach up to 500,000 readers.