INDUSTRY RELATIONS

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INDUSTRY RELATIONS

• REPORT FOR TERM 2005 / 2006

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INDUSTRY RELATIONS

• PITCH FEE BY-LAWS
• ? Introduced 1st January 2006
• ? By-Laws inclusion and modification EGM 3rd
  Quarter 2006
• ? Total of 19 pitches were successfully
  concluded in 2006
• ? 2007 6 pitches notified to date.

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INDUSTRY RELATIONS

• MINISTRY OF HEALTH
• ? 4As maintains position on technical committee
  of KKLIU
• ? serves in advisory capacity on creative
  guidelines and interpretations of
  communication materials
• ? 2007 dialogue with Ministry on proposal to
  ban fast food advertising. Proposed
  self-regulatory measures
• To consolidate agreement from relevant parties
  and thereon present proposal to Ministry for
  approval.

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INDUSTRY RELATIONS

• MINISTRY OF INFORMATION
• ? 4As MAA briefed Minister on role of
  advertising industry.
• ? MIM certification need/possibility of a
  one-stop centre for approvals
• ? Use of mixed languages in commercials.
• ? Also raised validity of MIM following
  incorporation of Communications and Multimedia
  Act 1998
• ? Roles of RTM, FINAS and Censor Board in
  relation to MIM ruling.
• 4As will continue to hold dialogues and interact
  with the Ministry

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INDUSTRY RELATIONS

• MINISTRY OF HUMAN RESOURCES
• ? Dialogues with the Ministry in Q3 2006
• ? Issues raised specifically were -
• ? Allowance of industry specific training
  claims
• ? Exemption from HRDF contributions
• Working paper in progress to be submitted for
  approval

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INDUSTRY RELATIONS

• MINISTRY OF INTERNATIONAL TRADE/MINISTER OF
  DOMESTIC TRADE CONSUMER AFFAIRS
• ? 4As remains a member of the Brand Grant
  Committee

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INDUSTRY RELATIONS

• ADVERTISING STANDARDS AUTHORITY (ASA)
• ? The present advertising code redrafted and into
  final production stages. Target publishing in
  mid May 2007.
• ? Fundings awaiting feedback from the
  Malaysian Newspaper Publishers Association
  (MNPA) on proposed share by ADEX contribution to
  ASA
• ASA welcomes new Chairman on board with effect
  from April 2007

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INDUSTRY RELATIONS

• MEMBERSHIP DRIVE
• ? Drive for new membership continues -
• ? 2006 15 new members
• ? 2007 1 new member
• ? Total membership of 4As is 107 -
• ? 63 Ordinary
• ? 21 Associate
• ? 23 Affiliate

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INDUSTRY RELATIONS

• EFFIES AWARD
• ? In the finalising stages of taking on franchise
• ? Though largely a 4As MAA collaboration, push
  is for 4As to be joint presenter with support
  from MAA

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INDUSTRY RELATIONS

• OTHER BODIES
• ? 4As serves on the following councils as well
  -
• ? Malaysia Design Council
• ? Dewan Bahasa Dan Pustaka
• ? Companies Commission of Malaysia
• Objective - Safeguarding profession promotion
  of services of members

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INDUSTRY RELATIONS

• WEBSITE
• ? Website redesigned.
• ? More regular updates
• ? More frequent communication/dissemination of
  information via email blasts.

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INDUSTRY RELATIONS

• CONTENT FORUM
• ? 4As elected member of the Content Forum
• Objective - To monitor content appearing on
  electronic networked medium
• - Complaints Bureau set up