GK3

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GK3

• The Elevator Pitch

By Dr.V.Sivapalan Ph.D (Edinburgh)
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The Elevator Pitch

• Learning Objective
• Participants will learn about what Funders
  Investors are expecting to see hear in a
  pitching session

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What is an Elevator Pitch?

• VCexperts.com definition of an Elevator Pitch
• An extremely concise presentation of an
  Entrepreneurs idea, business model, company
  solution, marketing strategy, and competition
  delivered to potential investors. It should not
  last more than a few minutes, or the duration of
  an elevator ride

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What is an Elevator Pitch?

• What is the secret to the perfect elevator pitch?

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Essentials of the Pitch

• Show passion
• Be enthusiastic
• Communicate
• Persuade
• Excite

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The 10 key points of a Pitch
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1. What business are you in

• Explain in one paragraph or in 10 seconds the
  essence of your business
• it must be succinct
• it must be simple
• there must be an aha! moment i.e. the listener
  must get it immediately

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2. What is your business Mantra?

• Your mantra motivates and drives you your
  team. What is your motivation, why are you doing
  this?

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3. No pain, no gain

• Explain the pain or problem in the market or in
  society your solution to the pain/problem.
• Alternatively, are you addressing a real need
  in the market that is underserved at the moment

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4. The Idea or Solution

• What is unique about your business idea or
  solution
• Is it a revolutionary idea? Why?
• What is the value proposition
• How difficult is it to do what you are doing,
  can it be easily copied by someone else?

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5. Competition

• What is the nature of the competition
• who is the competition
• what are their strengths weaknesses
• what are the barriers to entry
• What differentiates you from your competitor

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6. Market size scalability

• What is the potential size of the market
• Can you realistically capture a fair share
• How scalable is your business
• How will you market sell your service/product
• Do you have a customer acquisition strategy

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7. Business Model

• What is the business model?
• Is it sustainable
• How will you make money
• Who will buy your product
• How soon can you take the product to market
• How will you execute your biz model

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8. The Team

• Who is in the team
• Does the team have domain expertise
• Is there a multi-disciplinary team
• Can your team execute the business plan

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9. Financials

• What will the cash flow be like
• When will the business be profitable
• Are the cash flows profits sustainable

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10. Exit

• Do you have an exit strategy? (Not necessarily
  that you will exit but how when can investors
  exit)
• Do not build flip a business

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What you should be careful about

• Avoid dwelling too long on one part of the
  presentation
• Dont be too technology or product centric or
  market centric. Have a good balance of
  everything.
• Make sure you have done your research know
  everything about your business, competitors,
  product, customer, etc.
• Be prepared for tough questions, dont tell
  tales (its ok if you dont know).
• Dont be argumentative, especially with the
  judge
• Make eye contact, speak to your audience

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Suggested 5 slides

• What biz are you in, what is your mantra, what is
  the pain/need in the market/society
• What is your unique solution, what is the value
  proposition why is it different from the
  competition
• What is the potential size of the market, how
  will you capture it (your customer acquisition
  strategy), what is your biz model is it
  sustainable
• Who is in the Team what makes this team capable
  of executing the biz successfully
• Why should you be The Chosen One

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Putting the Pitch into Practice

• Pitching Exercises

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Summary and Final Thoughts
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Thank you

• Contact Details
• Dr. V. Sivapalan
• siva_at_venturapartners.com.my