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Asia Pacific Market Update

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Asia Pacific Market Update – PowerPoint PPT presentation

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Title: Asia Pacific Market Update


1
Asia Pacific Market Update
  • New Orleans May 2001

2
Asia Q1 2001 Total Exports
Source SCMP (not including PRC)
3
Record 2000 Beef Exports to Asia(metric tons)
4
2000 Pork Exports to Asia Mixed(metric tons)
5
Korea Won-Dollar Exchange Rate
6
Korea Beef Supply Demand
7
Korea First Quarter Beef Imports(Metric Tons)
8
Korea Trade Issues
  • Country of Origin
  • Freezing of Chilled Meat
  • WTO Discriminatory Retailing System
  • Country of Origin Signage for Restaurants
  • Foreign Retailer Harassment

9
Korea Food Safety Issues
  • BSE
  • FMD
  • Listeria (US Sausages)
  • Live Cattle Imports

10
Korea Beef Market Scenarios
11
Korea Impact of BSEFMDWeekly Beef Sales of
Major Seoul Retail Chains
12
Korea Impact of BSEFMDUS Short Rib Wholesale
Price (Select/No-roll)
13
Korea US Short Rib PromotionNational Newspaper
Ads.(March April)
14
Korea Chilled Beef Imports
15
Korea Pork Supply Demand
16
Korea 2000-2001 Pork Imports (January-March
Metric Tons)
EUHungaryPoland AsiaMexicoAustralia
17
Korea Sober Pork Trade Scenario
18
Korea Pork Wholesale Price TrendsSingle Ribbed
Bellies
(Chilled)
19
Korea MERC Update
  • Total 876 graduates thru 4/01
  • 48 courses conducted
  • Customized Participants incl. COSTCO, Hanwha,
    Lotte Magnet, Bodam Korean Quarantine Officials

20
Korea Merchandising Training at MERC
21
Korea MERC Success Stories
  • KOSCA adds New Chilled Beef Items
  • COSTCO adds Chilled Middle Meats
  • US Dominates Growing Chilled Beef Trade

22
Taiwan Beef Import Statistics
23
Taiwan Chilled Beef Imports
24
Taiwan Competitive Beef Situation
25
Taiwan 1998-2000 Pork Imports
26
Taiwan Principal Beef Marketing Channels
  • HRI Outlets
  • Mercuries 6 (short plate)
    164
  • Yoshinoya 5 (short plate) 46
  • My Home Steak 5 (ribeye, short rib)
    120
  • Bull Fight Crew 5 (tenderloin, ribeye,
    striploin, short rib) 36
  • Formosa Steak 5 (short rib)
    12
  • Others 35 (all items)
    thousands
  • Retail
  • Costco 7 (all items)
    3
  • Makro 5 (all items) 8
  • RT-Mart 5(all items) 17
  • Traditional Markets 15 (short rib, rib finger,
    shin shank) thousands
  • Others 7 (all items)
    hundreds
  • Total 100

27
Taiwan U.S. Beef In-Store PromotionCarrefour -
Pingtung Store
28
Taiwan Costco - Neyhwu Store
29
Taiwan Case Study - Makro
  • Makro adopts volume strategy to promote U.S.
    beef. U.S. rib finger selling for NT149 per kg
    small packaging is offered at NT140 per kg for
    box purchase.

30
Taiwan U.S. Beef in Wet Market
31
Taiwan USMEF Recipe Card- Short Plate
Chinese medicine soup
32
Taiwan USMEF Recipe Card - Short Rib
Boneless short rib
Bone-in short rib
33
Taiwan U.S. Beef Mega-Ball Sales
34
Taiwan U.S. Pork Mega-Ball Poster
35
Taiwan U.S. Pork Mega-Ball Sticker, Coupon,
Banner
Coupon
Sticker
Banner
36
Taiwan U.S. Pork Festival- Consumer Activity
Three cooking instructors demonstrate U.S. pork
Chinese dishes to consumers.
Items picnic, baby ribs.
37
Taiwan U.S. Pork Festival- Consumer Activity
38
Hong Kong Beef Imports(metric tons incl.
Variety meats)
39
Hong Kong Pork Imports(metric tons incl.
Variety meats)
40
Hong Kong Pork Imports Market ShareTrends
41
China Increased Beef Import Costs
  • North China minimum customs valuation increased
    from US 900/ton ?US 1,300-1,400/ton
  • South China Freight rates increase 30-45
  • US Short plate CF offers up 15-20

42
China Guangzhou Restaurant
Table Mat
Tent Card
43
China Guangzhou Green Island
Light Box
44
China Guangzhou Zhongshan Venezia Restaurant
Light Box
45
China Guangzhou Zhuhai Holiday Resort Hotel
46
China Dalian Xuan Feng Hot Pot King
47
China Beijing Texas Beef Festival
  • Henry J. Beans, China World Hotel, Beijing April
    5-22, 2001

48
China BeijingUS Beef Chef Table
49
China ShanghaiU.S. Steak Festival
  • Chateau de Peace, Peace Hotel, Shanghai Jan
    15-31, 2001

50
China DalianRetail Promotion - Dalian Wal-Mart
51
China Guangzhou Zhuhai US Beef Seminar
52
China ShanghaiRetail Training Program
53
China ShanghaiUS Hot Pot Beef Seminar
Tasting Reception
54
Hong Kong Steak Expert
55
Hong Kong Clippings
56
Hong Kong JuscoUS Chilled Pork Promotion
57
ASEAN 2001-2002 Issues/Priorities
  • Market Access (Thailand, Malaysia)
  • Training (Underutilized Cuts)
  • Pork for Processing, Offals, Processed Meats
  • Safety Reinforcement to Trade

58
ASEAN Recent Chef Training Success Stories
  • Thailand
  • Fuji Restaurant Chain (11 stores) switched
    Shabu-Shabu beef from Australia Striploin to US
    Top Blade Muscle
  • Philippines
  • Le Roy Bistromet now using US Top Blade Muscle
    for minute steak added one-bone short ribs for
    appetizers
  • Indonesia
  • PRO-Steak (4 steaks) now using US pork spare ribs
    US beef hanging tender for fajitas

59
Singapore New Cuts Demonstration
60
Singapore Chef Training in Guangzhou
61
Singapore Chef Training
62
Singapore Chef Training in Indonesia
63
Philippines Beef Import Market Share
(Total Volume)
74,909M/T
54,114M/T
70,158M/T
88,735M/T
64
Philippines Pork Import Market Share
(Total Volume)
14,867M/T
16,902M/T
41,930M/T
38,417M/T
65
Spotlight on the Competition Indian Beef
  • By-product of buffalo dairy industry
  • (307 million head total cattle and buffalo herd)
  • Exports 250,000 tons in 2001 (?12)
  • Now Malaysia, PI, UAE, Egypt, Jordan
  • Future Iran, Indonesia, Russia
  • Promoting Safety
  • - Hormone-Antibiotic free
  • - FMD-free
  • - Modern Abattoirs
  • Price 1,250 Metric Ton 90 CL

66
Indian Beef
67
Indian Beef
68
Spotlight on the Competition Australian Pork
  • Production 370,000 tons
  • Exports 39,200 tons (?137)
  • Singapore 24,500 tons
  • Japan 7,000 tons (?21)
  • Imports 36,500 tons
  • - Canada Denmark
  • - US banned
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