Title: Asia Pacific Market Update
1Asia Pacific Market Update
2Asia Q1 2001 Total Exports
Source SCMP (not including PRC)
3Record 2000 Beef Exports to Asia(metric tons)
42000 Pork Exports to Asia Mixed(metric tons)
5Korea Won-Dollar Exchange Rate
6Korea Beef Supply Demand
7Korea First Quarter Beef Imports(Metric Tons)
8Korea Trade Issues
- Country of Origin
- Freezing of Chilled Meat
- WTO Discriminatory Retailing System
- Country of Origin Signage for Restaurants
- Foreign Retailer Harassment
9Korea Food Safety Issues
- BSE
- FMD
- Listeria (US Sausages)
- Live Cattle Imports
10Korea Beef Market Scenarios
11Korea Impact of BSEFMDWeekly Beef Sales of
Major Seoul Retail Chains
12Korea Impact of BSEFMDUS Short Rib Wholesale
Price (Select/No-roll)
13Korea US Short Rib PromotionNational Newspaper
Ads.(March April)
14Korea Chilled Beef Imports
15Korea Pork Supply Demand
16Korea 2000-2001 Pork Imports (January-March
Metric Tons)
EUHungaryPoland AsiaMexicoAustralia
17Korea Sober Pork Trade Scenario
18Korea Pork Wholesale Price TrendsSingle Ribbed
Bellies
(Chilled)
19Korea MERC Update
- Total 876 graduates thru 4/01
- 48 courses conducted
- Customized Participants incl. COSTCO, Hanwha,
Lotte Magnet, Bodam Korean Quarantine Officials
20Korea Merchandising Training at MERC
21Korea MERC Success Stories
- KOSCA adds New Chilled Beef Items
- COSTCO adds Chilled Middle Meats
- US Dominates Growing Chilled Beef Trade
22Taiwan Beef Import Statistics
23Taiwan Chilled Beef Imports
24Taiwan Competitive Beef Situation
25Taiwan 1998-2000 Pork Imports
26Taiwan Principal Beef Marketing Channels
- HRI Outlets
- Mercuries 6 (short plate)
164 - Yoshinoya 5 (short plate) 46
- My Home Steak 5 (ribeye, short rib)
120 - Bull Fight Crew 5 (tenderloin, ribeye,
striploin, short rib) 36 - Formosa Steak 5 (short rib)
12 - Others 35 (all items)
thousands - Retail
- Costco 7 (all items)
3 - Makro 5 (all items) 8
- RT-Mart 5(all items) 17
- Traditional Markets 15 (short rib, rib finger,
shin shank) thousands - Others 7 (all items)
hundreds - Total 100
27Taiwan U.S. Beef In-Store PromotionCarrefour -
Pingtung Store
28Taiwan Costco - Neyhwu Store
29Taiwan Case Study - Makro
- Makro adopts volume strategy to promote U.S.
beef. U.S. rib finger selling for NT149 per kg
small packaging is offered at NT140 per kg for
box purchase.
30Taiwan U.S. Beef in Wet Market
31Taiwan USMEF Recipe Card- Short Plate
Chinese medicine soup
32Taiwan USMEF Recipe Card - Short Rib
Boneless short rib
Bone-in short rib
33Taiwan U.S. Beef Mega-Ball Sales
34Taiwan U.S. Pork Mega-Ball Poster
35Taiwan U.S. Pork Mega-Ball Sticker, Coupon,
Banner
Coupon
Sticker
Banner
36Taiwan U.S. Pork Festival- Consumer Activity
Three cooking instructors demonstrate U.S. pork
Chinese dishes to consumers.
Items picnic, baby ribs.
37Taiwan U.S. Pork Festival- Consumer Activity
38Hong Kong Beef Imports(metric tons incl.
Variety meats)
39Hong Kong Pork Imports(metric tons incl.
Variety meats)
40Hong Kong Pork Imports Market ShareTrends
41China Increased Beef Import Costs
- North China minimum customs valuation increased
from US 900/ton ?US 1,300-1,400/ton - South China Freight rates increase 30-45
- US Short plate CF offers up 15-20
42China Guangzhou Restaurant
Table Mat
Tent Card
43China Guangzhou Green Island
Light Box
44China Guangzhou Zhongshan Venezia Restaurant
Light Box
45China Guangzhou Zhuhai Holiday Resort Hotel
46China Dalian Xuan Feng Hot Pot King
47China Beijing Texas Beef Festival
- Henry J. Beans, China World Hotel, Beijing April
5-22, 2001
48China BeijingUS Beef Chef Table
49China ShanghaiU.S. Steak Festival
- Chateau de Peace, Peace Hotel, Shanghai Jan
15-31, 2001
50China DalianRetail Promotion - Dalian Wal-Mart
51China Guangzhou Zhuhai US Beef Seminar
52China ShanghaiRetail Training Program
53China ShanghaiUS Hot Pot Beef Seminar
Tasting Reception
54Hong Kong Steak Expert
55Hong Kong Clippings
56Hong Kong JuscoUS Chilled Pork Promotion
57ASEAN 2001-2002 Issues/Priorities
- Market Access (Thailand, Malaysia)
- Training (Underutilized Cuts)
- Pork for Processing, Offals, Processed Meats
- Safety Reinforcement to Trade
58ASEAN Recent Chef Training Success Stories
- Thailand
- Fuji Restaurant Chain (11 stores) switched
Shabu-Shabu beef from Australia Striploin to US
Top Blade Muscle - Philippines
- Le Roy Bistromet now using US Top Blade Muscle
for minute steak added one-bone short ribs for
appetizers - Indonesia
- PRO-Steak (4 steaks) now using US pork spare ribs
US beef hanging tender for fajitas
59Singapore New Cuts Demonstration
60Singapore Chef Training in Guangzhou
61Singapore Chef Training
62Singapore Chef Training in Indonesia
63Philippines Beef Import Market Share
(Total Volume)
74,909M/T
54,114M/T
70,158M/T
88,735M/T
64Philippines Pork Import Market Share
(Total Volume)
14,867M/T
16,902M/T
41,930M/T
38,417M/T
65Spotlight on the Competition Indian Beef
- By-product of buffalo dairy industry
- (307 million head total cattle and buffalo herd)
- Exports 250,000 tons in 2001 (?12)
- Now Malaysia, PI, UAE, Egypt, Jordan
- Future Iran, Indonesia, Russia
- Promoting Safety
- - Hormone-Antibiotic free
- - FMD-free
- - Modern Abattoirs
- Price 1,250 Metric Ton 90 CL
66Indian Beef
67Indian Beef
68Spotlight on the Competition Australian Pork
- Production 370,000 tons
- Exports 39,200 tons (?137)
- Singapore 24,500 tons
- Japan 7,000 tons (?21)
- Imports 36,500 tons
- - Canada Denmark
- - US banned