Pengyu Hong, Danfeng Li,

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Multimedia Converting Interface
MCIFace, Inc.

• Pengyu Hong, Danfeng Li,
• Jun Li, Zhaoyu Liu, Zhen Wen

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Company Overview

• Mission
• Innovate computer character animation.
• Multimedia-driven face animation
• Reconfigurable virtualization

• Company
• Hi-tech animation software company
• Based on years of research supervised by Prof.
  Thomas S. Huang at UIUC

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Product Description Technology
Text stream
IFace
Speech to face animation
Text to face animation
Video to face animation
Face Modeling
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Product Description Product line

• IFace Software Development Kit (SDK)

Importable engines function calls.

• IFace Software

• IFace Basic Low cost quality

• IFace Professional Moderate cost quality

• IFace Enterprise High cost quality

• Future products

• Full body animation

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Product Description Applications

• Video Games

• TV/Movies

• Visual Communication

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Product Description Applications

• Video Games

• TV/Movies

• Visual Communication

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Product Description Applications

• Video Games

• TV/Movies

• Visual
• Communication

• Visual email
• Internet chatting
• Web advertising
• Very low bandwidth handheld device communication
• Web-based real-time customer supports

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Product Description Value Proposition

• We bring competition advantages to our customers
  by helping them

• Achieve reconfigurable virtualization
• Create more realistic and appealing products

• Automatically create high-quality face animation.
• Save time cost

• Enable face-based,vivid information delivery.
• Attract buyers attention.

• Multimedia driven face animation.
• Increase flexibility

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Market Analysis Video game
Video games represent the fastest growing segment
in the U.S. entertainment industry
Unit Sales Growth
Revenue Growth
(Source PC Data)
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Market Analysis Video game
Video games represent the fastest growing segment
in the U.S. entertainment industry
Unit Sales Growth
Revenue Growth
1Q of 2000 unit sales grew 20, revenue
increased 16.
(Source PC Data)
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Market Analysis Animation Tools
Million
(Source M2 Research)
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Market Analysis Customer analysis
Our potential customers include

• Companies that integrate IFace SDK into their
  products for reconfigurable virtualization

• NINTENDO

• Sony

• Electronic Arts

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Market Analysis Customer analysis
Our potential customers include

• Companies that integrate IFace SDK into their
  products for reconfigurable virtualization.

• Companies that use IFace software as development
  tool in their business

• Online advertisement producers (e.g.
  Advertising.com, Direct-Web Advertising, YR
  Advertising).

• On-line news or information providers (e.g.
  Ananova, CNN).

• Web-based real-time customer support providers
  (e.g. FaceTime Communications Inc., LivePerson
  Inc).

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Market Analysis Customer analysis
Our potential customers include

• Companies that use our products to design or
  manufacture their own product.

• Companies that use our products as development
  tool in their business.

• Millions of end users.

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Market Analysis Competitor analysis
Competitors
Our Advantage
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Market Analysis Competitor analysis
Competitors
Our Advantage

• Companies use traditional approaches (e.g.
  Discreet, SoftImage, Maya )

• New technology which saves at least 90 time,
  therefore saves cost

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Market Analysis Competitor analysis
Competitors
Our Advantage

• Companies use traditional approaches (e.g.
  Discreet, SoftImage, Maya )

• New technology which saves at least 90 time,
  therefore saves cost

• Companies use new technology

• Complete solutions

• Face2Face Video driven

• Text driven

• Speech driven

• Video driven (better)

• LIPSinc Speech driven

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Marketing Plan Target market

• Video game as main target

• Large (6.1 billion in 1999) high growth rate
  (16 in 1Q 2000)

• Benefit most from our technology

• Well-defined market 20 major companies
• the largest four take 50 of the market share

• Product IFace SDK importable engine

• Pricing License charge by video game unit sold

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Marketing Plan Target market (cont.)

• Animation software

• TV/Movie studios currently the largest market
  in animation software industry (42, 1999)

• E-commerce emerging market along with the
  growth of Internet industry.

• End users large potential customer base

• Products Different versions of software products

• Pricing Charge by software unit

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Marketing Plan Advertising Promotion

• Advertising
• Magazine and online ads
• Game Developer
• Computer Graphics World
• Yahoo
• eBay

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Marketing Plan Advertising Promotion

• Advertising
• Magazine and online ads
• Trade shows and conferences
• SIGGRAPH
• ACM Multimedia
• COMDEX

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Marketing Plan Advertising Promotion

• Advertising
• Magazine and online ads
• Trade shows and conferences
• Product reviews
• Digital Producer
• Gamasutra
• cnet
• zdnet

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Marketing Plan Advertising Promotion

• Advertising
• Magazine and online ads
• Trade shows and conferences
• Product reviews
• On-line MCIFace community
• announce news
• provide services
• exchange ideas among the end users

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Marketing Plan Advertising Promotion

• Advertising
• Magazine and online ads
• Trade shows and conferences
• Product reviews
• On-line MCIFace community

• Promotion
• Free license of IFace SDK for the 1st year

• Time-limited free trial of IFace software products

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Operations and Development

• Operations Quick reacting to the market demands
• Good relationship with customers
• Competent engineer team
• Continuous RD

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Management Team

• Founders with competent technological expertise
• Pengyu Hong (CTO) and Zhen Wen are the key
  researchers of the project leads to MCIFace tech.
  at UIUC.
• 10 accumulative years of software development
  experience in face modeling/animation

• An external experienced CEO, VP Marketing, VP
  Sales and CFO.

• Strong board of advisors

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Financial Plan

• 20,000 seed fund from the founders.

• Financing round

• Breakeven at the end of the 3rd year

• In Year 5, sales of 71.6 million, with an
  after-tax net profit of 29.1 million, and a
  staff of about 105.

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Exit Strategies

• Buyout
• By animation software companies (e.g. Discreet,
  SoftImage)
• By large companies (e.g. Microsoft, ATT)

• IPO
• Solid products
• Sound market share

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Demo Text driven face animaton

• We strive to make the meter on animation
  production, and are always looking for new
  technology that will enable faster, more
  appealing character creation,

said Joel Kransove, Digital Director of
Nickelodeon. (Source Digital Producer)
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Demo Speech driven face animation

• Game characters have become synthetic actors and
  dialogue is an essential element of the effect we
  create. The quality of the lip-synching can make
  or break the sense of reality,

said Scott Cronce, vice president and CTO at
Electronic Art (Source Gamepro)
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Demo Video driven face animation