Environmental Strategy Concepts and Development

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Environmental Strategy Concepts and Development

• Four Readings related to Business Strategy and
  the Environment
• Walley and Whitehead
• Respondents to Walley and Whitehead
• Stuart Hart
• Dupont Sustainability
• What is meant by Win-Win-..etc.

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Its Not Easy Being Green

• Should win-win be at the core of an
  organizations environmental strategy?
• Yes? Why?
• No? Why not? Why is win-win dangerous?
• Do they say lets go back to the old ways?
• What should be maintained?

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Its Not Easy Being Green

• Two eras of environmental management
• (Fischer and Schot)
• resistant adaptation
• embracing environmental issues with no innovation
• win-win derived from second era.
• Tradeoffs -Where are the tradeoffs?
• What is meant by low-hanging fruit?
• Where to make innovations? Is rabbit-out-of-the-ha
  t a way to solve problems?

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Its Not Easy Being Green

• What is the trade-off zone?
• What is the value based approach?
• What framework do they recommend?
• What is The Triage Framework?
• Does it make sense?
• Does it help to more efficiently and effectively
  guide environmental spending?

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Which way?

• Not all win-win opportunities are insignificant
  (Clarke)
• more efficiency in regulatory system still needed
  (Clarke)
• more strategic vision, not operational as win-win
  assumes. (Clarke)
• Are regulations good/bad for competitiveness?
  (somewhere in between).(Stavins)
• What about the rest of the world? (Greeno)
• Are they short-sighted? (Bavaria)
• Regulations inefficient and political
  (Cairncross)
• Porters arguments were for both sides,
  regulators/industry (Esty) etc.
• Anything interesting of note that you found?

6
Beyond Greening - Sustainability

• Harts paper
• What is sustainability?
• How does it relate to triple bottom-line?
• What is an ecological footprint? In which
  economy does Hart talk about it?
• www.myfootprint.org

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Beyond Greening

• Hart says companies go through three stages
• Pollution Prevention (internal focus)
• Product Stewardship (external, life cycle focus)
• Clean Technology
• Harts simple diagnostic tool.

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