Entertainment Strategies

1
(No Transcript)
2
FanTrust
Entertainment Strategies
For the Love of the GamePutting Fan Culture at
the Heart of Game Craft
PUT NAME OF TALK HERE
3
Fans take interactivity beyond the game. Will
you be there to meet them?
4
We hold these truths to be self-evident

• Story is important
• Interacting with gamers goes beyond game play
• A conversation is a type of interactivity

5
Will there be a Nobel Prize for game stories?
6

• The story was the bushmans most sacred
  possession. These people knew what we do not
  that without a story you have not got a nation,
  or culture or civilization. Without a story of
  your own to live, you havent got a life of your
  own.
• -- L. Van der Post,
• The Lost World of the Kalahari

7

8
















9
Thousands of hours of game design? Years of game
play? At latest count, there are 27,870 Final
Fantasy storylines written by gamers appearing on
just one unofficial website FanFiction.net
10
From aficionado to zealot,your fan by many
other names.
Investor
Contributor
Subscriber
Patron
Supporter
Groupie
Authority
Repeat Customer
Core Client
Critic
Champion
Member
Viewer
Meal Ticket
Well Wisher
11

• If you look up Fan Fiction on Google, you get
  more than 2 million links!

12
The Web is your oyster
13
Genres

• Fan Fiction
• Blogs Grand Text Auto
• LitCrit
• Reviews
• Mods
• Role play and other game interaction

14
It all started with a naughty idea about Kirk and
Spock
Get a life. William Shatner to Star Trek
fans
15
Filk Slash

• Fans also create other tributes to storylines

• Filk is folk music by fans about their favorite
  TV shows or characters
• Slash is erotica by fans featuring explicit sex
  between established characters

16
Fan Question I have written a script for my
favorite game. Where can I send it?Corporate
Answer Keep on writing.....the more you write
the better you will get !!But... ALL
unsolicited ideas and scripts are left unopened
and are THROWN AWAY. This is for YOUR
protection.
17
(No Transcript)
18

Who are these people?

• People who critique and people who create
• One expert estimates that 98 of fanfiction is
  written by women
• The New York Times calls fan-written criticism
  electronic tough love

19

• Fans Outsiders or Insiders?

20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24

• If someone had told me when I was growing up
  in New York City that someday people would win
  tens of thousands of dollars, automobiles, and
  other prizes from being good at games Id have
  told them to double up on their medication.
• -- Angel Munoz
• Cyberathlete Professional League Founder
  President

25
Fun games or games sweatshop?
26
Competitive video game play will be the next
Reality Television.
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30

• Does bad TV
• make good games?

31

• Five years from now every game will have a
  story.
• -- Nokia game producer

32

• From Fandango (what not to do)
• to Fantastic (how to be fabulous)!

33
The changing business of Fans
34

• Thanks for taking the time to check these
  pages out, and enjoy!
• -- Chief Executives BioWare, Company Webpage
  quote
• Good game companies are exploring and exploiting
  direct relationships with Fans
• Todays technology makes connecting Fans and
  Brands easy and relatively inexpensive
• Fans seek entertaining and well-run places to
  form communities-of-interest and swap ideas

35
Old media meets new media?

• Nielsen Plays New Game, Adds Videogame Ratings
  Service
• -- MediaPost Headline 2004

36
Lead from your strengths

• Extend interactive storytelling beyond the game
• Cultivate Fans online
• Analyze Fan intelligence
• Staff for the fan future

37
Trends
Trends
38
Heroes
Heroes
39
Keep Your Fans in the Picture
www.FanTrust.com Catherine Warren, President